Senior Digital Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

35,000-50,000 (DOE)

: HOURS PER WEEK

40

: DATE UPDATED

Aug 7, 2026

JOB OVERVIEW

If you're an experienced digital marketing professional who excels in strategy, content marketing, campaign management, and performance analysis, we'd love to hear from you.

This role is intended for senior-level professionals only. Applicants without relevant digital marketing experience will not be considered.

Responsibilities
Digital Marketing Strategy & Execution
Plan, execute, and continuously optimize multi-channel digital marketing campaigns across social media, email, paid advertising, and content platforms to drive leads, conversions, and revenue
Develop and implement marketing strategies focused on sales growth, funnel optimization, and customer acquisition
Collaborate closely with sales teams to ensure marketing efforts directly support sales targets and business goals
Website & Conversion Optimization
Manage and optimize the company website, including content updates, landing pages, SEO, performance, and conversion rate optimization
Build and optimize high-converting landing pages and funnels aligned with campaigns and sales initiatives
Monitor website analytics and user behavior to improve engagement and conversion performance

Graphics, Design & Brand Presence
Create or oversee the production of high-quality graphic designs for:
Social media posts and ads
Website visuals and landing pages
Branding and marketing materials
Ensure all creative assets maintain strong visual consistency, branding, and performance-driven design

AI Tools & Marketing Automation
Leverage AI tools for content creation, design support, campaign optimization, analytics, and reporting
Build and manage marketing automation workflows for email, CRM, lead nurturing, and follow-ups
Use data and AI insights to optimize campaigns, reduce manual work, and improve ROI

Social Media Management & Growth
Manage and grow the company’s and CEO’s social media presence across relevant platforms
Actively create, schedule, and publish content to ensure consistent posting
Drive reach, engagement, audience growth, and brand authority through content strategy, analytics, and optimization
Monitor trends and platform best practices to continuously improve performance

Performance Tracking & Optimization
Track campaign performance using analytics tools and dashboards
Analyze data to identify opportunities for improvement and scale what works
Apply best practices in digital marketing, growth, and conversion optimization to improve results over time

Leadership & Team Management
Build, manage, and lead the marketing department, including designers, marketers, and support roles
Set clear goals, KPIs, and workflows to ensure team efficiency and accountability
Oversee project timelines and campaign execution across the team

Training & Best Practices
Train and mentor tea ---------- mbers on digital marketing tools, AI platforms, automation systems, and best practices
Create internal documentation, processes, and playbooks to support scalability and consistency
Stay updated on industry trends and ensure the team follows modern, performance-driven marketing standards

Requirements
Experience
Minimum 3-5 years of experience in digital marketing with proven senior-level or managerial experience
Proven experience managing websites
Experience handling social media accounts for businesses or executives
Experience leading or managing a marketing team is a strong advantage

Minimum Technical Requirements
Processor (CPU): Intel Core i5 (10th generation or newer) or AMD Ryzen 5 (3000 series or newer)
Memory (RAM): 16 GB recommended
Storage: 256 GB SSD (minimum)
Operating System: Windows 11 (Home or Pro) or macOS
Display (Dual Setup Required): Dual-monitor setup (two screens) to support productivity; a laptop with an external monitor is acceptable
Webcam & Audio: 720p HD webcam and external microphone or noise-cancelling headset
Internet Connection: Reliable high-speed internet connection suitable for video conferencing
Backup Requirements: Backup devices for computer, internet, and power (e.g., secondary device, hotspot, and power backup) must be available to ensure continuity during outages

Skills
Strong knowledge of digital marketing best practices
Strong graphic design skills (Canva, Adobe, or similar tools)
Strong background in AI marketing tools (ChatGPT, automation tools, analytics, etc.)
Solid understanding of sales funnels and lead generation
Good communication and time-management skills

Education
Bachelor’s degree in Marketing, Business, Communications, IT, or a related field preferred
Relevant certifications are a plus but not required

What We’re Looking For
Self-motivated and reliable
Strong leadership and problem-solving skills
Ability to work independently and manage a team
Results-driven mindset
IMPORTANT: Please be ready to share your best 2-3 work samples during the interview, highlighting any website section, leadership team, services, reviews, homepage, or similar projects. This helps us see your creativity, communication, and marketing skills.

Why Join Us
Competitive salary
Long-term role with growth opportunities
Work-from-home / remote setup
Opportunity to lead and build a marketing department
Work directly with leadership and decision-makers
Paid Time Off
Sick Leave / Emergency Leave
Health insurance reimbursement
Other benefits

We do NOT accept applications via this platform.
Please apply using our official form:

---------- /forms/074a45a82a266ff3dadbda5cf2af61e2?r=apse2
(Only takes a few minutes!)
We look forward to reviewing your application!

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Senior Digital Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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