We Are Hiring — Remote B2B App Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

$500 - $800

HOURS PER WEEK

TBD

DATE UPDATED

Jul 27, 2026

JOB OVERVIEW

About Us

Intelligent Engineer is a brand new field service management app built specifically for small and medium maintenance companies. We are UK-based and launching globally across the UK, US, Canada, UAE, and Australia.

Our app lets maintenance businesses raise jobs, send quotes, generate invoices, dispatch reports to clients, collect payments, and manage bookings — all from one mobile and web app. We also have a built-in AI engine that writes professional job reports automatically — a first in our market at our price point.

This is a B2B product. We sell directly to maintenance business owners, directors, and office managers. Our customers are businesses, not consumers. They are time-poor, sceptical of sales pitches, and make buying decisions based on one thing will this save me time and money? Understanding how to market to business decision-makers is essential for this role.

We are founded by a working maintenance business owner. This is a ground-floor opportunity to be part of something exciting from Day 1.

The Role :

Your single most important job every month is growing the number of paying app subscribers. Everything you do connects back to that number.

You will own our entire digital marketing operation — App Store Optimisation, SEO, social media, paid ads, email marketing, and direct outreach.

This is a B2B marketing role. Our buyers are business owners and managers in the trades and maintenance industry. They are time-poor, sceptical of sales pitches, and respond to ROI-led messaging. You need to understand how to reach and convert them. We do not sell lifestyle or consumer products — we solve real business problems and every piece of marketing you create must reflect that.

We want someone who takes initiative, brings ideas, and does not wait to be told what to do.

What You Will Do

App Store Optimisation (ASO)

Research and implement keywords for Apple App Store and Google Play
Write and optimise our app title, description, and keyword fields
Design compelling screenshots and preview content that converts browsers into downloaders
Monitor rankings weekly and adjust strategy
Manage our ratings and reviews strategy
A/B test app store listings to improve download conversion rate

Social Media Management

Manage and grow our Instagram, Facebook, LinkedIn, and TikTok accounts daily
Create, schedule, and publish 4–5 posts per week across all platforms
Write compelling captions in professional UK English targeted at maintenance business owners and tradespeople
Design eye-catching graphics and branded content using Canva or similar tools
Create short Reels and app demo videos — 30–60 seconds, problem-led, designed to stop the scroll
Run targeted Instagram DM outreach campaigns to maintenance company owners and tradespeople
Engage with followers — respond to comments, start conversations, build community
Research trade-specific hashtags, trending audio, and viral content formats in the maintenance and construction space
Monitor competitor social accounts and identify content opportunities
Build and maintain a 4-week content calendar planned in advance
Track follower growth, reach, engagement rate, and saves — report weekly
Repurpose content across platforms to maximise reach from every piece of content created

SEO & Content

Keyword research targeting terms like "maintenance company app UK" and "Jobber alternative"
Write 2–4 SEO blog articles per month that rank on Google
Optimise all website pages — meta titles, descriptions, headings, internal links
Build backlinks through outreach, guest posts, and directory submissions
Manage listings on Capterra, G2, GetApp, and Trustpilot
Monitor Google Search Console and Analytics — report monthly on organic growth

Paid Advertising

Set up and manage Meta Ads (Facebook & Instagram) driving free trial sign-ups
A/B test audiences, ad copy, and creative constantly
Manage daily spend and report ROAS weekly
Run retargeting campaigns to bring back website visitors who did not sign up
Assist with Google Ads (training provided if needed)


Email Marketing

Set up and manage our trial onboarding email sequence (Day 1, 3, 7, 10, 13)
Write email copy that converts trial users into paying subscribers
Build and send a monthly newsletter
Monitor open rates, click rates, and optimise accordingly

Lead Generation

Research and build targeted lists of maintenance companies across our 5 markets
Run structured outreach via Instagram DMs and LinkedIn
Promote and manage our referral programme
Track the full subscriber funnel and identify where people drop off

Reporting

Weekly marketing report — trials generated, ad performance, SEO progress, social growth
Daily communication via Slack or WhatsApp
Weekly video call with the Director

What We Need From You

Essential:

Minimum 2 years experience in digital marketing — specifically B2B app marketing or B2B SaaS growth
Proven experience marketing to business owners or decision-makers — you understand the difference between B2B and B2C and know how to write messaging that speaks to ROI and business pain points
Proven App Store Optimisation experience — you must have done this before
Strong SEO skills — keyword research, on-page optimisation, content that ranks
Excellent written English — professional and persuasive for a UK business audience
Hands-on Meta Ads experience — you must be able to set up campaigns yourself
Experience growing Instagram accounts organically — especially Reels and short-form video
Strong skills in Canva or Adobe Express for creating on-brand social media content
Self-motivated and able to work independently
Available for at least 4 hours overlap with UK time (GMT/BST) daily
Reliable internet and quiet work environment

Bonus Points:

Experience marketing a B2B mobile app or SaaS product
Google Ads or LinkedIn Ads experience — particularly targeting business owners by job title
Knowledge of Ahrefs, SEMrush, or similar SEO tools

Email automation experience — Mailchimp, Active Campaign
Basic video editing for Reels or demo videos
Familiarity with App Store Connect and Google Play Console
Experience targeting trades, construction, or facilities management audiences

What We Offer

$500–$800 USD/month based on experience, paid monthly
Performance bonuses tied to subscriber growth milestones
Salary review at 3 months and 6 months — strong performers are rewarded
Fully remote and flexible hours
Long-term role , we want someone for years not months
Direct access to the founder , your ideas will be heard
30-day paid trial period then permanent offer

How To Apply


Include:

Your CV showing relevant experience
A short cover letter (max 200 words) — why you, why Intelligent Engineer
At least 2 examples of social media accounts or campaigns you have managed — B2B examples preferred
Your answer to this question (this is the most important part of your application):

"We have just launched a B2B maintenance company app on iOS and Android with zero reviews and zero downloads. Our customers are maintenance business owners and managers. You have $500 and 30 days. Walk us through exactly what you would do to get our first 50 paying subscribers — covering ASO, SEO, social media content, paid social ads, Instagram outreach, and any other channels you would use. Please include specific platforms, tactics, and how you would split the $500 budget." (Max 250 words)

Your available start date and preferred salary within the $500–$800/month range

SKILL REQUIREMENT
Performance Marketing B2B Social Media Marketing
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