21 year old Printing Company

Off-Page SEO & Paid Search Performance Specialist

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: TYPE OF WORK

Full Time

: SALARY

Depends on knowledge

: HOURS PER WEEK

40

: DATE UPDATED

Jul 26, 2026

JOB OVERVIEW

We have ambitious plans to grow rapidly. Our entire ecosystem has been divided into 4 new positions. We are looking for people who have the knowledge and experience to join our team and take our 23 year old company to the next level.

Feel free to browse our 4 open positions, but do not apply to any if you do not have the experience required. Thanks you.

Here they are:

1. Senior Technical & Ecommerce SEO Lead
2. Off-Page SEO & Paid Search Performance Specialist
3. Creative Strategy & Advertising Content Lead
4. Senior Digital & Social Performance Marketing Lead

This ad is for position #2
2. Off-Page SEO & Paid Search Performance Specialist

Job Overview

We are a 23-year-old printing and manufacturing company seeking an experienced Off-Page SEO & Paid Search Performance Specialist.

You will work directly with our Senior Technical & Ecommerce SEO Lead.

The Technical SEO Lead will make sure our website, pages, products, keywords and organic-search foundation are correct.

Your responsibility is to build authority around those pages and capture additional high-intent customers through paid search.

This position combines two closely related search-growth disciplines:

Legitimate off-page SEO, backlink acquisition, outreach and digital PR.
Google/Bing paid-search performance marketing.

This is NOT a position for someone who buys thousands of backlinks or submits websites to hundreds of meaningless directories.

And it is NOT a position for someone who simply turns Google Ads on and lets automated campaigns spend money.

We need someone who understands acquisition, measurement, testing and ROI.

PART 1 — OFF-PAGE SEO & AUTHORITY BUILDING
Backlink Strategy

Build a legitimate long-term strategy for earning high-quality backlinks and brand mentions.

Potential strategies include:

Digital PR
Editorial outreach
Industry publications
Printing-industry publications
Apparel-industry publications
Signage-industry publications
Business publications
Local publications
Supplier relationships
Manufacturer relationships
Customer partnerships
Association links
Resource-page outreach
Broken-link outreach
Original research
Statistics/data assets
Linkable guides/tools
Legitimate guest contributions
Podcast/media opportunities
Competitor backlink-gap analysis

Quality and relevance matter more than volume.

BACKLINK RESEARCH

Use tools such as:

Ahrefs
Semrush
Moz
Majestic
Google Search Console
BuzzStream
Hunter
Similar outreach/research tools

Analyze:

Referring domains
Link authority/quality
Relevance
Traffic
Anchor-text distribution
Competitor backlinks
New links
Lost links
Toxic/spam patterns
Link gaps
Linkable assets
COMPETITOR BACKLINK ANALYSIS

Determine:

Who links to our competitors
Why they link to them
Which opportunities are legitimate
Which links could realistically be earned
What content attracts competitor links
Which publications repeatedly cover our industry
Which competitors are gaining authority fastest

Turn research into actual outreach campaigns.

OUTREACH

Personally conduct or manage professional outreach.

This includes:

Finding contact information
Qualifying prospects
Creating personalized outreach
Following up
Building relationships
Tracking responses
Negotiating legitimate editorial opportunities when appropriate
Reporting links and placements earned

We care about outcomes, not the number of emails sent.

DIGITAL PR

Develop stories and assets worthy of coverage.

Possible opportunities include:

Original research
Industry statistics
Printing trends
Small-business resources
Design resources
Seasonal trends
Community programs
Company milestones
Unique products
Interesting customer stories
Data-driven campaigns

Work with our creative and content team to produce assets journalists, publishers and websites actually want to reference.

LINK QUALITY RULES

We DO NOT want:

PBNs
Link farms
Link wheels
Automated profile backlinks
Mass blog comments
Forum spam
Thousands of directory submissions
Automated Web 2.0 spam
Fake websites created solely for backlinks
Links that obviously exist only to manipulate rankings
Guaranteed "DA 90 backlink packages"
Bulk purchased backlinks with no editorial value

You must be able to explain why a backlink is worth pursuing before spending time or money obtaining it.

LINK MONITORING

Continuously track:

New backlinks
Lost backlinks
Broken backlinks
Competitor links
Referring-domain growth
High-value referring pages
Suspicious link patterns
Important links pointing to redirected/dead pages

Coordinate with our Technical SEO Lead when URLs or redirects affect existing backlinks.

PART 2 — GOOGLE ADS / PAID SEARCH

You will own our paid-search strategy.

This may include:

Google Search Ads
Google Shopping
Performance Max when appropriate
Microsoft/Bing Ads
Dynamic Search Ads where appropriate
Remarketing
Customer Match
Brand campaigns
Non-brand campaigns
Competitor campaigns when appropriate
Product-specific campaigns
Local search campaigns
Promotion/seasonal campaigns
KEYWORD & SEARCH-TERM MANAGEMENT

You should know the difference between:

A keyword
A search term
Match types
Negative keywords
Commercial intent
Informational intent
Brand traffic
Non-brand traffic

You will continuously analyze actual customer searches and eliminate irrelevant spend.

Paid-search data should also be shared with our Technical SEO Lead when it reveals valuable organic-keyword opportunities.

GOOGLE SHOPPING / PRODUCT ADS

Work with Merchant Center and our Technical SEO Lead on:

Product feeds
Feed diagnostics
Titles
Product data
Images
Pricing
Availability
Product segmentation
Shopping campaigns
Performance Max feeds
Best-selling products
Poor-performing products

The SEO Lead owns the website/product-data foundation.

You own paid campaign performance.

RETARGETING / REMARKETING

Build campaigns for users such as:

Website visitors
Product viewers
Category viewers
Add-to-cart visitors
Checkout abandoners
Previous customers
Repeat customers
High-value customers

Use customer data only in accordance with applicable platform policies and privacy requirements.

CUSTOMER MATCH

Know how to correctly use qualified first-party customer data for platforms that support customer-list advertising.

Be able to:

Prepare lists
Upload/connect data
Segment customers
Create exclusions
Build repeat-purchase campaigns
Build win-back campaigns
Measure performance

Coordinate with our Social Performance Marketing Lead where the same first-party audiences are used on Meta or other platforms.

CONVERSION TRACKING

Work with GA4/GTM and our Technical SEO Lead to make sure advertising performance is measured correctly.

Track important events such as:

Product views
Add to cart
Begin checkout
Purchase
Revenue
Lead forms
Phone calls where appropriate
Quote requests

Do not optimize campaigns around meaningless clicks when purchase/revenue data is available.

LANDING-PAGE COORDINATION

You will identify weaknesses in paid-search landing pages.

Work with our Technical SEO Lead and developers to improve:

Search intent alignment
Product presentation
Offers
Calls to action
Trust
Mobile experience
Page speed
Checkout experience
Conversion rate
PERFORMANCE TESTING

Continuously test:

Campaign structures
Keywords
Search terms
Ad copy
Offers
Landing pages
Audiences
Geographic targeting
Device performance
Scheduling
Product segmentation
Bidding strategies
IMPORTANT PAID-SEARCH KPIs

You must understand:

Revenue
ROAS
CPA
Cost per purchase
Cost per lead
Conversion rate
Average order value
Search impression share
Search lost impression share
CTR
CPC
Search-term quality
New vs. repeat customers

We are not impressed by impressions and clicks if they do not produce business.

REPORTING

Every report should answer:

What did we spend?
What did we generate?
What worked?
What failed?
What changed?
What are we testing next?

You will report separately on:

Off-Page SEO
Links earned
Quality referring domains
Important lost links
Outreach campaigns
Competitor link opportunities
Digital PR placements
Paid Search
Spend
Revenue
ROAS
Purchases
CPA
Conversion rate
Best/worst campaigns
Search-term findings
Budget recommendations
COLLABORATION WITH TECHNICAL SEO LEAD

Our Technical SEO Lead owns:

Website SEO architecture
Organic keyword mapping
URLs
Product/category SEO
Technical SEO
Indexing
On-page SEO
Organic content strategy

You support that strategy by:

Building authority to priority URLs
Finding competitor backlink opportunities
Sharing paid-search keyword/conversion data
Identifying high-converting search queries
Promoting linkable content
Driving profitable paid-search traffic

Neither person should be secretly changing the other's area without discussion.

REQUIRED EXPERIENCE

We prefer:

4+ years of real-world off-page SEO and/or paid-search experience
Proven backlink outreach experience
Demonstrated legitimate link acquisition
Strong Google Ads experience
Ecommerce advertising experience
Google Shopping experience
Strong analytics skills
Experience managing meaningful advertising budgets
Strong understanding of ROAS and CPA

Experience in printing, ecommerce, apparel, signage, manufacturing or custom products is a plus.

TO APPLY

Send:

PDF resume.
Three examples of backlinks you personally earned through outreach.
Explain HOW you earned each backlink.
Examples of Google Ads accounts/campaigns you personally managed.
Approximate ad spend personally managed.
Results you can substantiate, including ROAS, CPA, revenue or lead results where available.

Then answer:

Question 1

You inherit an ecommerce Google Ads account spending $10,000/month but nobody knows whether it is profitable.

What are the first things you check?

Question 2

Give three backlinks you would try to obtain for an online printing company.

Explain exactly WHY each would be valuable.

Question 3

Give three backlink opportunities you would reject even if they had a high "Domain Authority" score.

Explain why.

Question 4

A competitor ranks above us and has 5,000 referring domains.

How do you determine which competitor links actually matter?

Question 5

Explain how paid-search data can help the SEO team.

Question 6

What would you be doing every week after our initial outreach campaigns and Google Ads setup are completed?

We want someone who can produce measurable results—not someone who simply knows SEO and advertising terminology.

SKILL REQUIREMENT

Marketing Google Ads Search Engine Marketing

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21 year old Printing Company

Off-Page SEO & Paid Search Performance Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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