Full Time
N/A
40
Jul 25, 2026
# Expert eCommerce Direct-Response Video Editor — Meta Ads
**Remote | Full-Time or Contract**
We are a rapidly scaling eCommerce brand seeking an expert-level **Direct-Response Video Editor** to create high-converting Meta ad creatives.
This role is specifically for editors who specialize in **eCommerce VSLs and paid social advertising**. If direct-response eCommerce editing is not a core part of your daily work, this position will not be the right fit.
## Role Overview
Your primary responsibility will be editing **2–5 minute VSL-style Meta ads designed to generate purchases**.
You will also create short-form ad formats, including:
* Claymation-style creatives
* Pixar-style creatives
* Skeleton and anatomy-based creatives
* AI-generated UGC
* Product demonstrations
* Other emerging direct-response formats
Our goal is not simply to create visually appealing videos. Every creative must be built to capture attention, maintain retention, communicate value, and drive conversions.
## Direct-Response Structure
You should be experienced in editing ads built around frameworks such as:
* Problem
* Agitation
* Authority
* Discovery
* Unique mechanism
* Product introduction
* Benefits
* Social proof
* Testimonials
* Offer
* Scarcity
* Call to action
You must understand how to visually reinforce every line of a script and maintain viewer attention throughout the entire advertisement.
## Creative Style
Our preferred editing style includes:
* Documentary-style visuals
* Limited reliance on generic stock footage
* AI-generated B-roll
* AI-generated UGC
* 3D product and mechanism animations
* Dynamic captions
* Motion graphics
* Split-screen layouts
* Callouts and annotations
* Red circles, arrows, and visual emphasis
* Product proof and demonstration elements
* Fast-paced editing
* Frequent pattern interrupts
* Strategic sound design and visual effects
Problem-focused sections should feel emotional, tense, frustrating, and relatable.
Benefit-focused sections should feel aspirational, positive, hopeful, and transformational.
## AI Content Generation
You will be expected to create and incorporate AI-generated assets using tools such as:
* Freepik
* HeyGen
* Higgsfield
* Kling
* Similar AI video and image-generation platforms
You should be comfortable producing:
* AI actors
* AI-generated UGC
* AI B-roll
* AI environments
* AI product demonstrations
* Product mechanism visuals
* 3D visual explanations
* Custom scenes based on script requirements
Strong prompting skills and the ability to generate consistent, realistic assets are required.
## Responsibilities
* Edit 2–5 minute direct-response VSLs for Meta advertising
* Create multiple hook and creative variations from winning concepts
* Produce one complete VSL package per day
* Generate AI visuals and supporting assets when necessary
* Incorporate existing brand footage, product imagery, testimonials, and creative assets
* Add captions, motion graphics, sound design, visual effects, and pattern interrupts
* Rapidly implement feedback and creative revisions
* Deliver high-quality creatives consistently and on schedule
* Help improve hooks, watch time, retention, click-through rates, and conversion rates
* Maintain organized project files and creative versions
## Required Experience
You must have extensive experience with:
* eCommerce VSL editing
* Meta and
* Direct-response marketing
* Hook development
* Retention-focused editing
* Visual storytelling
* CTA placement
* Conversion-focused creative strategy
* AI-generated content
* High-volume creative production
You must be capable of producing creatives quickly and efficiently without sacrificing quality.
## Production Expectations
For short-form content, the expected output is:
* **Four 60-second videos per day**
For VSL content, the expected output is:
* **One 3–4 minute VSL per day**
* Each VSL package should include:
* One main body
* Five hook variations
You must be able to meet daily deadlines and maintain consistent communication.
## Portfolio Requirements
To be considered, you must submit:
* Your portfolio
* Multiple eCommerce VSLs that you personally edited
* Examples of creatives used for Meta advertising
* Examples featuring AI-generated content
* A list of the AI tools you use
* Your typical turnaround time for a 3-5 minute VSL
* Your availability for an interview in Eastern Time
Applications without relevant eCommerce direct-response examples will not be considered.
At the very bottom of your application, include the word:
**apple**