EXPERT Email Marketing Strategist

Job Scorecard — Email Marketing Strategist

Mission

The purpose of this role is to own email marketing strategy end-to-end for our client accounts — flows, segmentation, newsletters, and content calendar — bringing real, hands-on Klaviyo expertise to the table to drive measurable revenue from owned channels. This includes at least one account with 2M+ email subscribers, so this is not small-business email — it requires genuinely advanced experience.

Outcomes


Email Revenue Contribution — KPI is email's share of total attributable revenue, measured via Klaviyo analytics, targeting steady growth toward a strong owned-channel benchmark, reviewed monthly.

Flow Performance — KPI is automated flow conversion rate and revenue (welcome, abandon cart, post-purchase, win-back, etc.), measured via Klaviyo flow analytics, targeting flows consistently converting above benchmark, reviewed monthly.

List Health & Segmentation — KPI is list growth, segment-level engagement, and deliverability/inbox placement, measured via Klaviyo, targeting strong deliverability with an active, evolving segmentation strategy, reviewed monthly.

Content Calendar Execution — KPI is newsletters sent on schedule, measured via the content calendar and Klaviyo campaign log, targeting 100% on-time sends with zero missed, reviewed weekly.

Strategic Reporting — KPI is strategy decks delivered, measured via the deliverable log, targeting one clear, data-backed strategy deck per client on an agreed cadence, reviewed monthly.

Key Responsibilities


Klaviyo Flow Strategy & Build: Design, build, and continuously optimize automated flows — welcome series, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and more.
Segmentation Strategy: Build and maintain real behavioral and lifecycle-based segments — not just basic demographic splits.
Newsletter & Content Calendar: Own the email content calendar end-to-end; plan and execute newsletter sends aligned with broader marketing and content strategy.
Strategy Decks: Build and present clear, data-backed email strategy decks to clients — translating performance data into real recommendations, not just a recap of metrics.
Testing & Optimization: Continuously test subject lines, send times, content, and offers to improve performance.
Deliverability Management: Monitor sender reputation, list hygiene, and inbox placement.
Cross-Channel Alignment: Coordinate email strategy with paid media and social calendars so messaging stays consistent across channels.
Self-Sufficiency: Operate independently and bring proactive strategic recommendations — this role should be teaching us things, not waiting to be told what to build.


Key Competencies


Deep, Verified Klaviyo Expertise: Non-negotiable. Must have real, hands-on experience building flows, segments, and campaigns in Klaviyo — not "familiar with."
Strategic Thinking: Can build a full email strategy from scratch, not just execute a template someone else designed.
Data Fluency: Comfortable reading open rates, click rates, conversion rates, revenue per recipient, and deliverability metrics, and turning that into a clear recommendation.
Segmentation & Lifecycle Expertise: Understands how to map customer lifecycle stages to targeted messaging.
Content Judgment: Strong enough eye for copy and content quality to guide newsletter and flow content, even if not writing every word personally.
Presentation Skills: Can build and present a polished, confident strategy deck directly to a client.
Honesty & Integrity: Only claims platform experience they actually have — this is explicitly screened for in this hiring process.


Tools Used

Klaviyo (required), Canva or Google Slides (strategy decks), Google Sheets/Excel, ClickUp (task management & reporting), Slack (team communication).

Job Description

Who We're Looking For

An experienced Email Marketing Strategist with real, hands-on Klaviyo experience who can walk in with strong opinions on flows, segmentation, and content strategy from day one. This is not an entry-level role and not a "learn on the job" position — we need someone who already does this well.

Scale Note: We work with a client with 2M+ email subscribers. This is not a joke or a small-list side project — please do not apply if you are not genuinely advanced. Managing lists, segments, and deliverability at this scale is meaningfully harder than running email for a small or mid-size brand, and we need someone who's actually done it.

Full-Time Only: This is a full-time role. We are not considering candidates who are part-time or who work other clients on the side.

Remote Position: Fully remote.

Qualities: Experienced, strategic, detail-oriented, a confident communicator who presents like a strategist rather than executes like a technician — and honest about what they actually know.

A Note on Klaviyo Experience: Hands-on Klaviyo experience is a hard requirement, not a preference. If you have not personally built flows, segments, and campaigns in Klaviyo, please do not apply. We verify this directly during the interview process (including a live walkthrough of a real account), and misrepresenting your experience will disqualify you immediately.

A Note on AI Use in This Application: Don't use Claude or any other AI tool to answer the screening questions below — we want your actual answers, not AI's. If it looks AI-written, you're out.

Responsibilities


Design, build, and continuously optimize Klaviyo flows (welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, etc.).
Build and maintain behavioral and lifecycle-based segmentation strategy.
Own the newsletter and content calendar end-to-end.
Build and present strategy decks with clear, data-backed recommendations to clients.
Run ongoing A/B tests on subject lines, send times, content, and offers.
Monitor deliverability, sender reputation, and list hygiene.
Coordinate with paid media and social calendars for consistent cross-channel messaging.
Work independently; bring proactive recommendations rather than waiting for direction.


Experience


Extensive, hands-on experience running Klaviyo for ecommerce or DTC brands — required, not preferred.
Experience managing large-scale lists (500K+ subscribers preferred, ideally into the millions) — segmentation complexity and deliverability management behave differently at this size, and we need someone who's actually operated at it, not just read about it.
A track record of building and optimizing high-performing email flows, with real results to share.
Proven segmentation strategy experience — behavioral and lifecycle-based, not just basic list splits.
Experience owning a newsletter/content calendar end-to-end.
Experience building and presenting strategy decks to clients or stakeholders.
Strong grasp of email marketing KPIs and how to translate data into strategy.
Ready to share a portfolio or case studies of past email program results, with real numbers.


How We Will Help You Succeed


Established client relationships and existing brand/content assets to build from.
Room to bring and execute your own strategic point of view rather than follow a rigid template.
Clear reporting cadence so feedback happens on a regular rhythm, not constant oversight.
Collaboration with our Paid Media Manager and Social Media Manager for cross-channel alignment.


Time Expectations

This is a full-time role, 40 hours/week, broken down as:


Flow strategy, building & optimization — ~12 hrs/week
Segmentation strategy & list management — ~6 hrs/week
Newsletter & content calendar planning/execution — ~8 hrs/week
Strategy deck creation & client reporting — ~6 hrs/week
Testing & performance analysis — ~5 hrs/week
Internal & client meetings — ~3 hrs/week


That totals 40 hrs/week.

Interview / Screening Questions

Note to Candidates: Answer these in your own words — no Claude, ChatGPT, or other AI. We can tell, and it'll disqualify you. Also: if you have not personally built and managed campaigns in Klaviyo, please do not apply — we verify this directly, and misrepresenting your experience will disqualify you immediately.


Walk us through the Klaviyo account you know best — what flows did you build, and what were the actual results (open rate, click rate, revenue per recipient)?
Describe your approach to segmentation in Klaviyo — what segments have you built beyond basic demographic splits, and why?
Be ready to walk us through a live Klaviyo account (yours or a past client's, redacted if needed) in a later round and show us a flow you built.
How do you structure a content calendar for newsletters, and how do you d ---------- cadence and content mix?
Tell us about a strategy deck you've presented to a client — what was the core recommendation, and how did the client respond?
What's your process for diagnosing a drop in email performance — open rates, deliverability, or revenue?
How do you approach A/B testing in email — what have you tested, and what did you learn from it?
What Klaviyo features or integrations have you used beyond flows and campaigns (e.g., predictive analytics, custom properties, API integrations)?
Can you confirm you're available full-time and not currently juggling other clients or part-time work?
Tell me about a time your email strategy recommendation was wrong. How did you find out, and what did you change?
What's the largest email list you've personally managed, and what changed about your approach to segmentation, sending, or deliverability once it got to that size?