Expert Media Buyer for Facebook Ads, Google Ads, Etc.

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TYPE OF WORK

Any

SALARY

Depending on Experience

HOURS PER WEEK

TBD

DATE UPDATED

Jul 24, 2026

JOB OVERVIEW

We are preparing to launch a new family-friendly music streaming app featuring thousands of original, clean songs across genres such as pop, country, hip-hop, rock, electronic, Christian, children’s, and educational music.

We are looking for an experienced Paid Media Strategist or Performance Marketing Consultant to help us develop a smart, data-driven customer acquisition strategy.

This will not initially be a full-time role or a large advertising account. We expect to begin with a paid consultation, strategy project, or part-time arrangement. However, there is significant potential for the role to grow as we identify successful campaigns and increase our advertising budget.

What We Need Help With

The right candidate may assist with:

Developing a paid acquisition strategy for the app launch
Determining which advertising platforms and channels to prioritize
Meta, Facebook, and Instagram advertising
TikTok advertising
Google Search, Display, App, and YouTube campaigns
Audience, market, and competitor research
Campaign structure and funnel development
Creative and messaging test strategies
Offer and landing-page recommendations
Analytics, tracking, attribution, and reporting
Customer acquisition cost and lifetime value analysis
Reviewing campaign performance and recommending improvements
Developing a responsible strategy for scaling successful campaigns
Helping us avoid unnecessary spending during the early testing stage

We are open to candidates who specialize in one primary platform, but preference may be given to someone who understands how multiple advertising channels can work together.

Ideal Candidate

You may be a good fit if you:

Have documented experience managing paid advertising campaigns
Understand performance marketing beyond simply setting up ads
Can interpret data and turn it into clear, actionable recommendations
Have experience with mobile apps, subscriptions, digital products, entertainment, music, family brands, or consumer memberships
Understand conversion tracking, attribution, testing, and optimization
Know how to work effectively with smaller initial budgets
Focus on measurable business results rather than vanity metrics
Communicate clearly and proactively
Can explain your strategy and reasoning in an understandable way
Are honest about what is working, what is not working, and what should change

Experience marketing mobile apps or subscription-based products is highly preferred, but strong, transferable results in other industries will also be considered.

Initial Engagement

We will likely begin with a paid consultation or initial strategy project that may include:

Reviewing the product, audience, positioning, pricing, and launch plans
Conducting initial audience and competitor research
Recommending the best advertising channels and testing priorities
Helping establish tracking, reporting, and success metrics
Creating an initial campaign testing roadmap
Potentially helping launch, manage, or review the first campaigns

The arrangement could then continue through hourly consulting, a monthly retainer, project-based work, or limited ongoing campaign management.

There will be room for the position and responsibilities to grow if the partnership is successful.

How to Apply

Please complete the application form below:

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The application will ask you to provide:

A summary of your paid media experience
The advertising platforms you specialize in
Examples of campaigns you have worked on
Your specific responsibilities for those campaigns
Advertising spend managed
Cost per lead, trial, subscription, sale, or customer
Return on ad spend or revenue generated
Customer acquisition cost
Conversion-rate improvements
The amount of time required to achieve those results
Where it asks for how you heard about us please list your favorite color to show your attention to detail
Your experience with mobile apps, subscriptions, entertainment, family brands, or digital products
Your preferred consulting arrangement
Your hourly, project-based, or monthly rate
Your current availability

You may anonymize client names and confidential information. Screenshots, dashboards, reports, and case studies are welcome as long as sensitive information has been removed.

Applications submitted without the Google Form will not be considered.

Application Question

As part of the form, please answer:

If you were helping a new subscription-based music app launch with a limited initial advertising budget, what would you test first? What metrics would you use to determine whether the campaign should be stopped, improved, continued, or scaled?

We are looking for someone who can think strategically, analyze performance, and help us build a sustainable customer acquisition system—not simply someone who knows how to set up ads.

SKILL REQUIREMENT
Advertising Facebook Ads Ads Management
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