Entity Map Specialist

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: TYPE OF WORK

Full Time

: SALARY

N/A

: HOURS PER WEEK

40

: DATE UPDATED

Jul 24, 2026

JOB OVERVIEW

Google Doc Version: ----------

Overview
Lokal ( ---------- ) is a dynamic and growing digital marketing agency for home service contractors.
We work with residential HVAC, Plumbing, Roofing, and Electrical companies to drive growth and make confident decisions to scale.

We are looking for a results-driven, strategic-minded, client-obsessed professional eager to join our team as a Senior Account Manager.

We implement Website Design, Google Business Profile Optimization, Search Engine Optimization (SEO), Online Advertising (PPC, YouTube), and SMS / Email Campaigns.

Our Core Values:
Customer-first. We obsess over our clients and their customers. All focus is to help them succeed and grow.

Own it. Make informed decisions and prioritize important things.

Learn forever. Things are moving quickly. We are lifelong learners. Take time to reflect, learn, and grow—from colleagues and the outside world.

Fail fast. Test and learn. Fail quickly and learn from our failures.

Succeed together. We celebrate team success, building trust and valuing the diverse perspectives of others.
Do the right thing. Always and forever.

Role Summary
The Entity Map Specialist owns how Lokal HQ's home services clients (HVAC, plumbing, electrical) are understood, structured, and cited by AI-driven search systems — ChatGPT, Perplexity, Google AI Overviews, and traditional Knowledge Graph surfaces. This is a semantic SEO and structured-data role, distinct from citation management. The Entity Map Specialist builds the entity relationships and AEO query-to-entity mappings that make a client the authoritative, citable answer in their service area.

Why This Role Exists
Lokal HQ's citations specialist role manages NAP consistency across directories — a mechanical, listings-based function. As AI/answer engines increasingly determine local visibility, a separate and more technical skill set is required: one focused on entity clarity and knowledge graph reasoning rather than directory upkeep. This role is a net-new hire or contract engagement — not a renamed or expanded version of the citations specialist position.

Citations Specialist
NAP consistency across directories (Yelp, BBB, industry listings, data aggregators)
Directory research, submission rules, platform-specific data entry
Deliverable: citation audits, tier-based directory status

Entity Map Specialist
Entity relationships, sameAs logic, and knowledge graph mapping for the brand
AEO query-to-entity mapping, directory creation
Deliverable: entity maps, Brand/AEO workbooks, AI-visibility strategy

Key Responsibilities
Build and maintain entity maps for assigned clients, defining how the business, its services, locations, and staff relate to one another in structured data.

Develop AEO query-to-entity mappings that align client service pages with how AI search engines parse and cite local service providers.

Conduct entity gap analysis against competitors to identify missing authority signals (sameAs links, third-party mentions, structured citations).

Partner with the content team to ensure new content reinforces entity clarity (consistent naming, service definitions, geographic scope).

Track AI citation visibility across ChatGPT, Perplexity, and AI Overviews for key client queries, reporting trends to the Director of SEO.

Document entity mapping standards and playbooks so the practice can scale across the 31-client portfolio.

Required Skills & Experience
2+ years in technical/semantic SEO, structured data, or a closely related discipline.

Understanding of how knowledge graphs and entity-based search work (Google Knowledge Graph, Wikidata, sameAs relationships).

Familiarity with AEO/GEO concepts — how AI assistants extract, trust, and cite content.

Comfort working across WordPress/Rank Math environments (Lokal HQ's standard client stack).

Strong documentation habits — this role produces reference material other tea ---------- mbers rely on.

Preferred Qualifications
Experience in local/home services SEO (HVAC, plumbing, electrical, or similar trades).

Exposure to AI visibility tracking tools (e.g., Profound, Otterly, or comparable platforms).

Tools & Platforms
Rank Math PRO (Optional)
Screaming Frog
Google Search Console
---------- (task handoff and reporting)
Ahrefs

Success Metrics
Growth in AI citation/visibility rate for target queries across assigned client portfolio.

Number of clients with a completed, documented entity map.

Turnaround time on entity deliverables relative to SLA.

Reporting & Team Fit
This role reports to the Director of SEO and works closely with the schema/technical implementation role and the development role on execution, and with the content specialist role on content alignment. It is intentionally kept distinct from the citations specialist role, which remains focused on directory/NAP management.

How To Apply
If you are interested in this position, please follow the below steps. Any submission that does not follow these steps will not be considered.

Use “Vikings are cool” as your response subject or mention it in your response to be considered for review
Send an email with your interest—please be thoughtful and include a specific GBP location you’ve worked on (include the approach, tools used, and measurable results)
Submit a resume that is customized to this position and highlights your GBP experience and relevant achievements
Include an applicable case study or example discussing your process for building local visibility for a client, challenges addressed, and measurable outcomes

SKILL REQUIREMENT

Off-Page Backlinks Management Documentation

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Entity Map Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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