Creative Strategist / Content Director (Full-Time)

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TYPE OF WORK

Full Time

SALARY

$950/month

HOURS PER WEEK

TBD

DATE UPDATED

Jul 24, 2026

JOB OVERVIEW

Creative Strategist / Content Director (Full-Time)

Remote | Full-Time

About Me

I run a personal brand focused on business, marketing and client acquisition.

Our goal isn’t to create content that simply gets views.

Our goal is to build one of the most trusted personal brands in the industry and consistently generate premium clients through content.

I’m looking for someone who is obsessed with content.

Not someone who just edits videos.

Someone who studies why people click, why they keep watching and ultimately why they buy.

If you’re constantly analysing YouTube channels, saving great hooks, breaking down thumbnails and thinking about how content influences buying decisions…

I want to hear from you.

?

Your Mission

Help build a world-class personal brand that consistently attracts premium clients.

You’ll work directly with me to shape our content strategy, improve every piece of content we publish and constantly look for ways to increase reach, trust and conversions.

You won’t just be making content.

You’ll be helping build a media company.

?

Your Responsibilities

YouTube

* Generate YouTube video ideas every week
* Research competitors
* Identify trends worth capitalising on
* Improve titles
* Brainstorm thumbnail concepts
* Help structure videos for maximum retention
* Review scripts
* Suggest better hooks
* Improve storytelling
* Help package videos before they’re published
* Analyse performance and recommend improvements

?

Instagram

* Generate daily Reel ideas
* Turn long-form videos into high-performing short-form content
* Suggest carousel ideas
* Improve captions when required
* Help identify recurring content series
* Help build a recognisable personal brand

?

Creative Direction

* Help define the overall look and feel of the brand
* Build consistency across platforms
* Maintain a high standard for everything we publish
* Challenge ideas that aren’t strong enough
* Bring fresh ideas every week
* Study top creators and bring back lessons we can implement

?

Editing & Production

You’ll work alongside our editor and also help with editing where required.

Projects may include:

* YouTube videos
* Instagram Reels
* Paid advertisements
* Sales videos
* VSLs
* Webinar assets
* Course content
* Client case studies
* Landing page videos
* Promotional content

?

Analytics

Review content performance and answer questions like:

* Why did this video outperform?
* Why didn’t this thumbnail work?
* Where are people dropping off?
* Which topics generate the highest-quality leads?
* What should we create more of?

Every piece of content should make us smarter.

?

What I’m Looking For

Someone who:

* Lives and breathes YouTube
* Loves personal branding
* Thinks like a marketer
* Has exceptional taste
* Understands storytelling
* Understands audience psychology
* Understands direct response marketing
* Is proactive
* Is brutally honest
* Has extremely high standards
* Notices details other people miss
* Takes ownership
* Is always learning

?

Bonus Skills

Experience with any of the following is a huge advantage:

* YouTube strategy
* Thumbnail ideation
* Copywriting
* Storytelling
* Direct response marketing
* Paid advertising
* Performance marketing
* Personal branding
* Funnel strategy
* High-ticket businesses

?

What Success Looks Like

Within 6 months I’d expect us to have:

* Better YouTube videos
* Better titles
* Better thumbnails
* Better hooks
* Better storytelling
* More qualified leads
* More premium clients
* Stronger personal branding
* Higher content quality across every platform

?

What I DON’T Want

* Someone who waits for instructions
* Someone who says “looks good” to everything
* Someone who only thinks about editing
* Someone who copies trends without understanding why they work
* Someone who values views over business results
* Someone with low attention to detail

?

Compensation

Competitive full-time salary based on experience.

For the right person, there is also the opportunity to earn performance bonuses and profit share based on the measurable impact your work has on the growth of the business.

?

Application Process

Please answer the following:

1.

Tell me about yourself.

2.

Why do you believe you’re the right person for this role?

3.

What are the five best personal brands on YouTube today and why?

4.

Link three YouTube videos you think are packaged exceptionally well.

Explain exactly why.

5.

Audit my YouTube and Instagram.

Tell me:

* What’s my biggest weakness?
* What’s my biggest opportunity?
* What would you change first?
* What content should I stop making?
* What content should I double down on?

6.

Give me:

* 10 YouTube video ideas
* 5 Instagram Reel ideas
* 3 new YouTube titles for my existing videos
* 3 thumbnail concepts

7.

Show me examples of work you’ve done that directly improved:

* Views
* Watch time
* Click-through rate
* Leads
* Revenue

Editing examples are great, but I’m far more interested in business results.

8.

Record a 5–10 minute Loom video and include the link.

In your Loom:

* Introduce yourself.
* Walk me through your audit of my YouTube and Instagram.
* Explain what you’d change immediately.
* Share your favourite content creators and what you’ve learned from them.
* Explain how you think about content psychology, storytelling and attracting premium clients.
* Tell me why you believe you’d be a great fit.

Applications without a Loom video will not be considered.

?

One Final Thing

I’m not looking for an employee.

I’m looking for someone who genuinely wants to build something great.

If you’re the type of person who studies content because you love it, constantly notices opportunities others miss and gets excited about making every piece of content better than the last…

I’d love to hear from you.

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