Creative Strategist (Paid Ads) - Remote

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: TYPE OF WORK

Full Time

: SALARY

70,000 - 90,000 PHP/ Month

: HOURS PER WEEK

40

: DATE UPDATED

Jul 24, 2026

JOB OVERVIEW

Remote
Full-Time Contractor (40 hrs/week)
Preferred Location: Philippines (SGT working hours)

Drive ROAS. Launch Creatives. Scale Fast.

About SimplyGood
SimplyGood is Southeast Asia’s leading eco-friendly home care brand on a mission to make sustainable living effortless. Our plastic-free, waterless cleaning products - like our hero Laundry Detergent Sheets - help households reduce single-use waste and carbon emissions.

We’ve already saved over 1,000,000 plastic bottles and reduced 100,000 tons of CO? emissions, with features in Forbes 30 Under 30, Business Times, CNA, Tatler Asia, DBS Foundation, and more.

We’re now scaling across Asia through creative-led performance marketing, and we’re hiring a Performance Creative Strategist & Media Buyer to help us do just that.

Role Summary
We’re looking for a Performance Creative Strategist (Paid Ads), a creative thinker with a performance marketer’s brain.
You’ll lead the creation and testing of high-performing paid ads across Meta and TikTok - researching hooks, scripting ideas, managing creators, editors and analyzing what drives ROAS.

Your mission: blend storytelling, creative psychology, and performance data to produce ads that convert at scale.

You’ll work directly with the founder and marketing team to fuel SimplyGood’s next growth phase - powered by AI tools like ChatGPT, Atria, and AdCreative.ai to scale creative testing velocity.

Key Responsibilities:

Creative Strategy & Content Development

- Research top-performing DTC ad creatives, trends, and competitor strategies.
- Develop new creative angles, hooks, and storyboards for Meta & TikTok ads.
- Create scripts/ briefs short-form ad videos (UGC, product demos, testimonials, problem-solution).
- Manage & collaborate with video editors, UGC creators, and freelancers.
- Produce 5 new video ad creatives + 10 static ads / week
- Use tools like ChatGPT and Atria to ideate, iterate, and improve creative direction

Media buying & Creative Analysis
- Launch and manage creative testing campaigns on Meta Ads (Facebook/Instagram).
- Analyze creative performance (CTR, Thumbstop %, ROAS, CAC) and iterate fast.
- Track key metrics (ROAS, CTR, CPC, CVR, Frequency) and report weekly.
- Identify and scale winning creatives, pause underperformers, and optimize budgets.
- Collaborate with the founder & eCommerce manager to optimize spend and scaling strategy.

Requirements
4-5 years of experience in creative strategy, Meta paid ads in DTC performance marketing.
Deep understanding of ad psychology, funnel strategy, and storytelling.
Proven experience creating high-performing short-form video ads (Meta/TikTok).
Skilled in managing UGC creators, editors, and freelancers.
Strong copywriting for hooks, captions, and conversion-driven messaging.
Data-driven, proactive, and highly creative.
Fluent in English with excellent communication and collaboration skills.
Familiar with ChatGPT, tryAtria, or similar AI ideation tools.

Why Join Us

100% Remote | Flexible hours | Collaborative global team.
High-autonomy, creative-first, performance-driven culture.
Competitive monthly salary.
Access to AI tools, UGC libraries, and creative testing systems.
Work directly with the founder - your work directly impacts growth.
Be part of a purpose-driven startup making real environmental change.
?

Only applicants with creative strategy & media buying experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.

SKILL REQUIREMENT

Copywriting Facebook Ads Creative Advertising

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Creative Strategist (Paid Ads) - Remote

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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