Social Media Operations & Instagram DM Setter

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: TYPE OF WORK

Any

: SALARY

Monthly: approximately $750.00 - $920.00

: HOURS PER WEEK

30

: DATE UPDATED

Jul 24, 2026

JOB OVERVIEW

# Instagram Outbound DM & Social Media Posting Assistant

We are looking for a reliable, detail-oriented assistant to manage daily social media publishing and manually start conversations with warm followers through Instagram.

This is an execution-focused role.

Your primary responsibility is to message people who have already engaged with our content and generate the first reply. Once someone replies, our sales team takes over the conversation.

You will not be responsible for qualifying leads, explaining our services, pitching, closing sales, or managing inbound conversations.

## About RicFit

RicFit helps overlooked and non-academy footballers improve their performance, build their careers, and create opportunities to reach the professional level.

Our audience consists primarily of ambitious footballers aged 19–29 across the United States, Canada, and Europe.

We publish daily football content and generate consistent engagement from followers, post likers, commenters, story viewers, story reactors, and poll respondents.

## Primary Responsibilities

### Instagram Outbound DMs

* Manually message warm followers and content engagers
* Reach out to new followers, story reactors, poll respondents, commenters, and post likers
* Check each conversation before sending a message
* Select the correct message based on the person’s engagement
* Personalize every message using the person’s name and relevant context
* Send messages naturally rather than using rapid or robotic copy-pasting
* Follow up with people who have not replied
* Complete a maximum of three outreach touches per person
* Stop messaging immediately once the person replies
* Apply and remove Instagram labels to track outreach status
* Flag any conversations that are not transferred correctly to the setter team

The objective is simple:

**Start a genuine conversation and generate the first reply.**

You will not:

* Qualify prospects
* Pitch RicFit programs
* Discuss pricing
* Send payment links
* Book or close sales
* Continue conversations after someone replies
* Manage general inbound DMs

### Social Media Publishing

* Upload and schedule Instagram Reels, carousels, posts, and stories
* Format captions, covers, tags, thumbnails, and links correctly
* Follow the content calendar and publishing schedule
* Check every post before and after publishing
* Confirm that captions, formatting, audio, covers, and dimensions are correct
* Organize content files and track what has been published
* Repurpose approved content across TikTok, YouTube Shorts, and LinkedIn when assigned

## Daily Workflow

1. Complete all scheduled follow-ups from previous days
2. Remove outreach labels from anyone who has replied
3. Start new conversations with warm Instagram engagers
4. Work through lead sources in the assigned priority order
5. Post and check scheduled social media content
6. Submit the daily performance report

## Daily Reporting

You will report:

* New people contacted
* Follow-up messages completed
* Total messages sent
* Replies generated
* Reply rate
* Conversations transferred to the setter team
* Content published
* Any posting errors
* Any Instagram warnings or account restrictions

## Working Hours

* Part-time
* 25–30 hours per week
* Approximately 5–6 hours per day
* Monday to Friday
* Consistent daily availability is required
* Some flexibility may be required for scheduled weekend content

The exact outreach target will be established during the paid trial based on speed, accuracy, reply quality, and Instagram account safety.

## Requirements

* Previous experience with Instagram outreach, appointment setting, lead generation, or community engagement
* Previous experience publishing content for a business or personal brand
* Strong written English
* Excellent attention to detail
* Comfortable completing repetitive manual tasks accurately
* Able to make messages sound natural and personal
* Comfortable following scripts, SOPs, and strict workflows
* Reliable smartphone and internet connection
* Comfortable working inside the native Instagram mobile application
* Experience with Google Sheets and Google Drive
* Experience with Canva, CapCut, Meta Business Suite, or social scheduling platforms is preferred
* Able to handle confidential account access professionally

## Account Safety Requirements

* No third-party Instagram outreach tools
* No browser extensions
* No automated outbound messaging
* No rapid-fire messaging
* No identical messages sent repeatedly without personalization
* Stop outreach immediately if Instagram displays an activity warning
* Follow all account-security and access procedures

Protecting the Instagram account is more important than hitting an outreach target.

## What We Are Looking For

* Reliable
* Consistent
* Highly organized
* Fast learner
* Strong attention to detail
* Comfortable with high-volume execution
* Able to follow instructions without improvising unnecessarily
* Able to work independently
* Able to maintain accurate daily records
* Available for a long-term position

## Performance Metrics

Performance will be measured by:

* Outreach completed
* Follow-ups completed on time
* Reply rate
* Number of conversations transferred
* Message quality
* Personalization accuracy
* Posting accuracy
* Reporting accuracy
* Reliability
* Account safety

## Paid Trial

Final candidates will complete a short paid trial.

The trial may include:

* Writing ten personalized Instagram opening messages
* Messaging a controlled list of warm leads
* Completing follow-ups correctly
* Applying and removing Instagram labels
* Uploading and formatting one carousel
* Uploading and formatting one Reel
* Recording results in a tracking sheet
* Recording a short Loom explaining the completed work

## How to Apply

Please submit:

1. A short introduction
2. Your Instagram outreach or appointment-setting experience
3. Your social media publishing experience
4. Examples of accounts or brands you have worked with
5. The tools you have experience using
6. Your current availability
7. Your expected monthly rate
8. A short Loom video introducing yourself

Start your application with:

**“I understand my goal is to generate the first reply.”**

Applications without this sentence will not be reviewed.

SKILL REQUIREMENT

Outbound Sales Social Media Management

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Social Media Operations & Instagram DM Setter

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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