Digital Marketing, Social Media Growth & Course Launch Manager

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: TYPE OF WORK

Any

: SALARY

750

: HOURS PER WEEK

20

: DATE UPDATED

Aug 23, 2026

JOB OVERVIEW

We’re launching a premium Airbnb education brand that helps aspiring hosts and property entrepreneurs build successful Airbnb and Rent-to-Rent businesses. We’re looking for a creative, driven and results-focused marketer to grow our online presence, create engaging content, build a strong community and convert our audience into paying students.

This is an exciting opportunity for someone who enjoys both content creation and digital marketing, and wants to play a key role in building a fast-growing education brand. This is a results-driven role for someone who understands how to build a complete marketing system—from attracting an audience through engaging content to nurturing leads and driving course sales.

Responsibilities:

Content Creation & Social Media
Develop and execute a social media strategy across Instagram, TikTok, LinkedIn and (eventually) YouTube.
Create and manage content plans and content calendars.
Research trends and identify opportunities to grow our brand.
Create, edit and publish engaging short-form videos and social media content.
Design graphics and marketing materials using Canva or similar tools.
Write engaging captions, hooks, scripts and calls to action.
Stay up to date with social media trends and platform updates.
Publish and schedule content across all platforms.
Manage and grow our online communities.
Monitor analytics and continually optimise content performance.
Generate leads through organic social media marketing.
Develop strategies to convert followers into paying students.
Research competitors and identify opportunities to grow our brand.

Lead Generation & Sales Funnels
Create lead magnets such as free Airbnb guides, checklists and downloadable resources.
Build and optimise landing pages.
Develop customer journeys that move people from social media to our email list and ultimately into our course.
Improve conversion rates across every stage of the marketing funnel.
Create customer journeys that guide potential students from discovering our content to enrolling in our course.

Email Marketing & Course Launches
Build and manage email campaigns and automated nurture sequences.
Keep potential students engaged with valuable educational content.
Promote webinars, masterclasses and course launches through email.
Increase conversions through strategic email marketing.
Develop promotional campaigns to maximise student enrolments.

Course Launches
Assist with planning and executing successful course launches.
Organise free webinars, masterclasses or challenges to generate leads.
Coordinate launch campaigns and promotional strategies.
Analyse launch performance and recommend improvements.

Analytics & Performance
Track social media growth, engagement and campaign performance.
Monitor lead generation, email list growth and student enrolments.
Provide recommendations based on data to improve marketing results.
Research competitors and identify new opportunities to grow the brand.

Requirements
Proven experience growing social media accounts.
Experience marketing online courses, coaching programmes or digital products.
Strong understanding of Instagram, TikTok, LinkedIn and YouTube.
Strong experience creating and editing engaging content for TikTok, Instagram, YouTube and LinkedIn.
Experience building sales funnels and lead generation strategies.
Knowledge of email marketing platforms and automation.
Excellent copywriting, storytelling and communication skills.
Experience creating marketing strategies that generate leads and sales.
Highly organised, proactive and able to work independently.
Proficiency with CapCut, Canva or similar content creation tools.

Nice to Have
Experience with Kajabi, Skool, ClickFunnels, GoHighLevel or similar platforms.
Experience with Meta or TikTok Ads.
Basic graphic design skills (Canva).
Knowledge of the Airbnb, serviced accommodation, property or education industry.

Success In This Role:
Your goal is to build a marketing system that consistently attracts, nurtures and converts potential students.

The ideal customer journey is:
Social Media Content ? Free Guide or Webinar ? Email List ? Course Enrolment

Success will be measured by:
Consistent growth across our social media platforms.
Increased engagement and brand awareness.
A steady stream of qualified leads.
Growth of our email list.
More course enquiries and student enrolments.
Successful execution of course launches and marketing campaigns.
Increased revenue generated through organic marketing.

INCENTIVES:
We offer a competitive salary, performance-based bonuses, flexible remote working and opportunities for career growth as our education brand expands. High performers will have the chance to take on greater responsibility, receive regular salary reviews and earn additional bonuses based on lead generation, successful course launches and overall business growth. You’ll play a key role in building our brand from the ground up, with the opportunity to make a real impact and grow alongside the business.

Please answer the following questions in your application:

    1.    Tell us about yourself and your experience in digital marketing, social media and content creation.
    2.    Have you marketed an online course, coaching programme or digital product before? If so, please share the results you achieved.
    3.    Share links to social media accounts you’ve managed or helped grow, and explain your role in each. Include the biggest growth results you’ve achieved, with metrics where possible (followers, engagement, views, leads or sales).
    4.    Which platforms and marketing tools are you most experienced with? (e.g. Instagram, TikTok, LinkedIn, YouTube, Canva, CapCut, Kajabi, GoHighLevel, ClickFunnels, Mailchimp, Klaviyo, etc.)
    5.    Describe how you would take someone from discovering one of our TikTok videos to becoming a paying course student.
    6.    Have you built landing pages, sales funnels or email automation before? If yes, which platforms did you use?
    7.    If you joined our team, what would be the first three things you would do in your first 30 days to help grow our Airbnb education brand?
    8.    Why do you believe you’re the right person for this role?
    9.    Please include the word GOATED at the beginning of your application so we know you’ve read the full job description.

SKILL REQUIREMENT

Email Marketing Marketing Automation Social Media Content Creation

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Digital Marketing, Social Media Growth & Course Launch Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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