Senior Paid Media Buyer & Analytics Manager - Google Ads and Meta Ads Manager

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: TYPE OF WORK

Full Time

: SALARY

$10+/hour ($1600+/month)

: HOURS PER WEEK

40

: DATE UPDATED

Jul 23, 2026

JOB OVERVIEW

Senior Paid Media Buyer & Analytics Manager - Google Ads and Meta Ads Manager

Position Summary

We are seeking a highly analytical, strategic, and hands-on Senior Paid Media Buyer & Analytics Manager to lead our digital acquisition efforts across Google Ads, Meta Ads, paid lead vendors, and marketing analytics.

This role owns the full lifecycle of paid media—from strategy and campaign execution to attribution, conversion tracking, reporting, optimization, and budget management. The successful candidate will be responsible for maximizing lead generation performance while ensuring the integrity of marketing data across multiple platforms.

Working closely with Executive Leadership, Marketing, Business Intelligence, Intake, Technology, and Web Development teams, this individual will drive data-informed decisions that improve marketing efficiency, lead quality, and return on advertising investment. This is a high-impact role requiring both strategic thinking and hands-on execution, with the opportunity to grow into broader marketing leadership responsibilities as the organization continues to expand.

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Key Responsibilities

Paid Media Strategy & Management

* Own and manage paid acquisition across Google Ads and Meta Ads.
* Develop and execute paid media strategies aligned with business growth objectives.
* Manage campaign budgets, bidding strategies, pacing, forecasting, and monthly spend optimization.
* Optimize campaigns at the account, campaign, ad group, audience, and keyword levels.
* Conduct keyword research, search term analysis, negative keyword management, and match-type optimization.
* Write, test, and optimize ad copy and collaborate on creative development.
* Review and optimize landing pages to improve conversion performance.
* Execute A/B testing and implement continuous optimization strategies.
* Allocate budgets across channels based on performance and business priorities.

Marketing Analytics & Performance Reporting

*Develop and maintain performance reporting across all paid acquisition channels.
* Analyze and report on Cost Per Lead (CPL), Cost Per Signup (CPS), Cost Per Client Acquisition (CP-COCA), lead quality, campaign performance, keyword performance, budget pacing, forecasting, and marketing ROI.
* Build executive-level reporting and dashboards that provide actionable business insights.
* Deliver ongoing recommendations that improve acquisition efficiency and overall marketing performance.

Attribution & Marketing Measurement

* Own the organization's marketing attribution framework and conversion tracking strategy.
* Manage Google Ads conversion tracking, Meta Pixel, Google Analytics 4, UTM governance, conversion actions, and event validation.
* Audit tracking implementations to ensure data accuracy and consistency.
* Reconcile performance data across Google Ads, Meta Ads, Google Analytics, Five9, CallRail, and Business Intelligence (SQL Warehouse).
* Identify reporting discrepancies, determine root causes, and implement long-term solutions to improve measurement accuracy.

Campaign Development & Growth Initiatives

* Lead new digital acquisition initiatives from concept through launch and ongoing optimization.
* Conduct market and competitive research to identify growth opportunities.
* Develop campaign strategies, audience targeting, creative direction, landing page requirements, tracking implementation, and launch plans.
* Monitor campaign performance and continuously optimize for lead quality and return on investment.

Marketing Technology & Website Optimization

* Partner with Web Development and Technology teams to ensure marketing systems accurately measure customer acquisition.
* Oversee website conversion tracking, form integrations, pixel implementation, landing page optimization, UTM governance, and technical quality assurance.
* Troubleshoot tracking and attribution issues to maintain reliable marketing data.

Vendor Performance Management

* Evaluate the performance of third-party lead generation vendors.
* Analyze lead quality, conversion rates, acquisition costs, and return on investment.
* Provide recommendations on vendor performance and investment decisions.

SEO & Organic Performance Support

* Collaborate with SEO partners to improve organic acquisition performance.
* Audit SEO reporting, validate performance metrics, identify keyword opportunities, and support technical SEO initiatives using industry tools and competitive analysis.

Cross-Functional Collaboration

* Partner with Executive Leadership, Marketing, Business Intelligence, Technology, Web Development, Creative, Intake, and external vendors.
* Serve as the organization's subject matter expert for paid media, marketing analytics, attribution, and digital acquisition strategy.
* Provide strategic recommendations that support business growth and improve marketing effectiveness.

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Qualifications

Required

* Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
* Minimum 7 years of hands-on experience managing Google Ads, Meta Ads, and performance marketing campaigns.
* Demonstrated experience managing six-figure monthly Google Ads budgets, with direct responsibility for campaign strategy, bidding, optimization, forecasting, and performance.
* Proven success delivering measurable business outcomes through paid media and digital acquisition.
* Advanced expertise with Google Ads, Meta Ads Manager, Google Analytics 4, conversion tracking, attribution, and marketing analytics.
* Strong understanding of campaign optimization, budget management, forecasting, and performance measurement.
* Experience interpreting and reconciling data across multiple marketing, CRM, and reporting platforms.
* Exceptional analytical, problem-solving, and communication skills.
* Advanced proficiency in Microsoft Excel.

Preferred

* Experience working with SQL-based reporting or Business Intelligence platforms.
* Experience with CallRail, Five9, SEMrush, and other marketing technology platforms.
* Google Ads and Google Analytics certifications.
* Experience in legal services or another highly competitive lead generation industry is strongly preferred.

---

Core Competencies

* Paid Media Strategy
* Google Ads & Meta Ads
* Marketing Analytics
* Attribution & Conversion Tracking
* Budget Management
* Campaign Optimization
* Marketing Technology
* Data Analysis & Reporting
* Executive Communication
* Cross-Functional Collaboration
* Strategic Planning
* Continuous Improvement

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To Be Considered

Please include the following information with your application:

* The industries or verticals where you have achieved the strongest paid media results (e.g., Legal, Professional Services, Healthcare, Financial Services, Home Services, SaaS, E-commerce, etc.).
* The approximate monthly Google Ads and Meta Ads budgets you have personally managed.
* Specific performance metrics you achieved, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rates, lead volume, return on ad spend (ROAS), or other measurable business outcomes.
* A brief overview of the optimization strategies, attribution improvements, or campaign initiatives that contributed to those results.
* Your level of experience with Google Ads, Meta Ads, Google Analytics 4, conversion tracking, attribution, and marketing analytics.

Preference will be given to candidates with demonstrated success managing six-figure monthly Google Ads budgets in a lead generation environment. Experience in legal services is highly preferred.

---

Why Join Us

This is an opportunity to own and shape a sophisticated paid media and analytics function with significant visibility across the organization. You will work directly with Executive Leadership, influence marketing investment decisions, and play a critical role in driving business growth through data-driven acquisition strategies. As the company continues to grow, this role offers the opportunity to expand into broader marketing leadership responsibilities while continuing to build and scale a best-in-class performance marketing function.

SKILL REQUIREMENT

Google Analytics Google Ads Media Buying

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Senior Paid Media Buyer & Analytics Manager - Google Ads and Meta Ads Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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