Marketing Manager

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: TYPE OF WORK

Full Time

: SALARY

800-1200

: HOURS PER WEEK

40

: DATE UPDATED

Jul 22, 2026

JOB OVERVIEW

Marketing Manager

Full-Time Virtual Assistant – Philippines

?? IMPORTANT – PLEASE READ BEFORE APPLYING

GoHighLevel and EZLynx experience are REQUIRED for this position.

This is not an entry-level marketing position, and we are not providing training on these software platforms.

Please do NOT apply if you do not have hands-on experience using BOTH:

GoHighLevel (GHL)

EZLynx Insurance Agency Management Software

Applicants who do not have experience with both platforms will not be considered.

As part of the interview process, qualified candidates will be asked to demonstrate their experience with GoHighLevel and EZLynx and discuss specific projects, workflows, campaigns, and tasks they have completed using each platform.

If you have not actively worked in both GoHighLevel and EZLynx, please do not apply.
Company: Canyon State Insurance
Location: Remote – Philippines
Employment Type: Full-Time
Schedule: Monday through Friday, 8:00 AM–5:00 PM Arizona Time
Compensation: $800–$1,200 USD per month, based on experience

About the Position

Canyon State Insurance is hiring a full-time Marketing Manager to manage and execute the company’s marketing efforts.

This is a hands-on role responsible for social media, lead generation, brand awareness, content creation, carrier marketing, marketing automation, CRM management, and performance reporting.

Applicants must have proven experience using both GoHighLevel and EZLynx. These are mandatory requirements. Candidates without experience in both systems will not be considered.

Primary Responsibilities

Insurance Carrier Marketing

Canyon State Insurance represents multiple insurance carriers. The Marketing Manager will be responsible for learning and managing the marketing opportunities available through each carrier.

Responsibilities include:

* Learn the products, target customers, and marketing programs offered by each insurance carrier
* Access and regularly review carrier marketing portals
* Identify available carrier campaigns, lead programs, promotional materials, and marketing resources
* Learn each carrier’s brand guidelines and advertising requirements
* Identify co-op marketing funds, reimbursement programs, and available advertising support
* Track carrier marketing deadlines, requirements, and opportunities
* Create campaigns that match the strengths and target market of each carrier
* Coordinate carrier-specific email, social media, and lead-generation campaigns
* Maintain an organized library of carrier logos, approved materials, product information, and marketing resources
* Work with producers and agency leadership to determine which carriers and insurance products should be promoted
* Ensure all advertising and marketing materials comply with carrier and insurance-industry requirements
* Build relationships with carrier marketing representatives
* Schedule regular meetings with carrier representatives to learn about new products, incentives, campaigns, and marketing opportunities
* Report on which carrier campaigns generate the best leads, quotes, policies, and revenue

The Marketing Manager must be willing to continually learn the marketing systems and programs of every carrier represented by Canyon State Insurance.

Social Media Management

Manage and grow Canyon State Insurance’s presence across:

* Facebook
* Instagram
* TikTok
* YouTube
* LinkedIn
* Google Business Profile

Responsibilities include:

* Creating monthly content calendars
* Designing graphics
* Editing short-form videos
* Writing captions and marketing copy
* Scheduling and publishing content
* Responding to comments and messages
* Increasing reach, engagement, and followers
* Maintaining consistent company branding
* Creating carrier-specific educational and promotional content

Lead Generation

* Create and manage campaigns that generate qualified insurance leads
* Build and optimize landing pages
* Increase quote requests and scheduled appointments
* Improve lead conversion rates
* Develop referral, reactivation, cross-sell, and win-back campaigns
* Create campaigns for specific insurance carriers and products
* Track lead sources and campaign performance
* Coordinate with the sales team to improve lead quality and follow-up

GoHighLevel Management — Mandatory

The candidate must have proven experience using GoHighLevel, including:

* CRM management
* Pipelines and opportunities
* Landing pages and funnels
* Workflow automations
* Email campaigns
* SMS campaigns
* Forms and surveys
* Appointment calendars
* Lead nurturing
* Reputation management
* Reporting dashboards
* Tracking leads by carrier, product, and marketing source

EZLynx Management — Mandatory

The candidate must have proven experience using EZLynx insurance agency software, including:

* Managing prospect and customer records
* Reviewing policy and lead information
* Pulling cancellation and renewal reports
* Identifying retention, cross-sell, and win-back opportunities
* Creating customer and prospect marketing lists
* Supporting customer reactivation campaigns
* Tracking quotes, customers, renewals, and lost business
* Coordinating information between EZLynx and GoHighLevel
* Keeping customer and marketing records accurate
* Identifying customers who may qualify for additional carrier products

Paid Advertising

Manage and optimize campaigns across:

* Facebook Ads
* Instagram Ads
* Google Ads
* YouTube Ads
* TikTok Ads

Responsibilities include:

* Campaign creation
* Audience targeting
* Ad copy and creative development
* Budget management
* Split testing
* Lead tracking
* Performance optimization
* Carrier-specific campaign management
* Weekly reporting

Content Creation

Create marketing content including:

* Social media graphics
* Reels, TikToks, and YouTube Shorts
* Promotional videos
* Email newsletters
* Blog posts
* Insurance education content
* Carrier-specific product campaigns
* Referral campaigns
* Customer retention campaigns
* Cross-sell campaigns

Website and SEO

* Update website content
* Create landing pages for specific insurance products and carriers
* Improve local SEO
* Monitor website traffic
* Improve conversion rates
* Maintain accurate online business information
* Keep carrier and product information current

Reporting and Analytics

Provide weekly and monthly reports covering:

* Leads generated
* Lead sources
* Leads generated by carrier
* Cost per lead
* Qualified leads
* Quote requests
* Scheduled appointments
* Policies sold
* Website traffic
* Social media reach and engagement
* Advertising performance
* Conversion rates
* Carrier campaign performance
* Marketing return on investment

Mandatory Qualifications

* Proven GoHighLevel experience
* Proven EZLynx experience
* At least three years of digital marketing experience
* Experience with Meta Business Suite
* Experience managing Facebook and Instagram advertising
* Strong social media management skills
* Graphic design experience
* Video editing experience
* Excellent written and spoken English
* Strong organizational and time-management skills
* Ability and willingness to learn multiple insurance carrier marketing systems
* Ability to follow carrier advertising and brand requirements
* Ability to work independently
* Reliable high-speed internet
* Reliable computer and backup work setup
* Ability to work Monday through Friday, 8:00 AM–5:00 PM Arizona Time

Preferred Qualifications

* Insurance industry marketing experience
* Experience working with multiple insurance carriers
* Experience using carrier marketing portals
* Experience with carrier co-op marketing programs
* Experience working with an independent insurance agency
* Google Ads experience
* SEO knowledge
* Canva Pro experience
* CapCut or Adobe experience
* WordPress experience
* Google Analytics experience
* Experience using AI marketing tools
* Experience with retention, reactivation, cross-sell, and win-back campaigns

Key Performance Indicators

Performance will be measured by:

* Qualified leads generated
* Leads generated by carrier and product
* Cost per lead
* Lead-to-quote conversion rate
* Quote requests and appointments
* Policies sold from marketing campaigns
* Use of available carrier marketing resources
* Use and recovery of available co-op marketing funds
* Social media reach and engagement
* Website traffic
* Content consistency
* Accuracy of GoHighLevel and EZLynx records
* Carrier campaign performance
* Overall marketing return on investment

Compensation and Schedule

* Full-time position
* 40 hours per week
* Monday through Friday
* 8:00 AM–5:00 PM Arizona Time
* $800–$1,200 USD per month
* Long-term growth opportunity

How to Apply

Please submit:

1. Your resume
2. A marketing portfolio
3. Examples of social media accounts you have managed
4. Specific examples of work completed inside GoHighLevel
5. Specific examples of work completed inside EZLynx
6. Examples of lead-generation campaigns
7. Details about any experience working with insurance carrier marketing portals or co-op marketing programs
8. A two- to three-minute introduction video

Do not apply unless you have experience with both GoHighLevel and EZLynx.

SKILL REQUIREMENT

Marketing Management Insurance GoHighLevel

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Marketing Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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