Google Ads Specialist – U.S. Local Home-Service Lead Generation

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TYPE OF WORK

Part Time

SALARY

negotioable based on experience

HOURS PER WEEK

10

DATE UPDATED

Jul 22, 2026

JOB OVERVIEW

We are an established home-service company serving the Tampa Bay, Florida market. We install residential garage upgrades in our local area.

We already generate consistent business through Meta advertising, referrals, and organic traffic. We have an established website, a strong Google Business Profile, and more than 75 five-star Google reviews. We are now looking for an experienced Google Ads specialist to help build Google into a profitable and measurable customer-acquisition channel.

This is a specialized Google Ads position - not a general virtual-assistant or general social-media role. You must have practical experience managing Google Search campaigns and generating leads, preferably for U.S. local home-service businesses.

Responsibilities
• Research our services, competitors, service area, and customer search behavior
• Recommend an initial Google Ads campaign structure and advertising budget
• Build and manage tightly targeted Google Search campaigns
• Perform keyword research and maintain comprehensive negative-keyword lists
• Review search-term reports and eliminate wasted spending
• Manage geographic targeting across the Tampa Bay service area
• Set up or verify conversion tracking for calls and website inquiries
• Monitor lead quality, cost per qualified lead, and customer-acquisition cost
• Recommend improvements to landing pages and website conversion paths
• Provide concise weekly reports and explain actions taken
• Coordinate with our owner and internal sales and marketing team

We measure success through qualified leads, booked jobs, completed-job revenue, and customer-acquisition cost- not merely clicks, impressions, or website traffic.

Requirements
• Demonstrable experience managing Google Ads lead-generation campaigns
• Strong knowledge of Google Search Ads, keyword intent, negative keywords, bidding strategies, and geographic targeting
• Experience with Google Analytics, Google Tag Manager, and conversion tracking
• Experience advertising to customers in the United States
• Local home-service experience is strongly preferred
• Ability to analyze campaign data and explain decisions clearly
• Strong written and spoken English
• High attention to detail and reliable communication
• This role must be performed personally. We are not looking for an agency, account manager, or someone who will outsource the work.

How to apply
Begin your application with the words “Tampa Google Ads.”

Applications that do not answer all five questions will not be considered.
1. Describe the most relevant Google Ads campaigns you have personally managed, including the business type, geographic market, monthly ad spend, and measurable results.
2. Have you managed Google Ads for U.S. local home-service businesses? Explain your exact responsibilities and provide anonymized screenshots, reports, or case studies where possible.
3. How would you structure and protect a Google Search campaign from wasted spending for a home-service company serving only the Tampa Bay area?
4. How would you track calls, website inquiries, qualified leads, booked jobs, and completed-job revenue—and connect those results back to individual campaigns?
5. Submit a 3–5 minute video introducing yourself and explaining how you would structure your work during the first 15 days of the engagement. Please share a public or viewable Loom, Google Drive, or YouTube link.

Hours: Approximately 10 hours per week initially
Work schedule: Flexible, with limited overlap during U.S. Eastern Time
Experience: At least two years of direct Google Ads experience
Salary: Negotiable based on experience
Skills: Google Ads, Google Analytics, Google Tag Manager, Conversion Tracking, PPC, Lead Generation
ID Proof: 70 or higher
English: Advanced
Application method: Require answers to every screening question

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