Local SEO, Google Business Profile and GoHighLevel Specialist

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# Local SEO, Google Business Profile and GoHighLevel Specialist

## Position Overview

We are hiring an experienced Local SEO and Google Business Profile Specialist to manage and grow the local search visibility of multiple businesses.

The primary focus of this position is improving Google Business Profile rankings, website rankings, organic lead generation and visibility in AI-generated search results.

This is not an entry-level SEO position. We are looking for someone who already understands the main factors that improve local rankings and can independently develop and execute a strategy.

We do not have time to teach basic Local SEO, backlink building, website optimization or Google Business Profile management. Training materials will be available, but the selected candidate should already possess the experience required to begin contributing.

The right candidate should have documented experience getting businesses into the top three positions of the Google local map pack for competitive keywords.

The secondary focus of the role will be assisting with GoHighLevel, AI tools, automations and basic media buying.

## Primary Business Objective

Our immediate objective is to increase the number of qualified calls generated through Google Business Profiles and organic search.

One of our existing Google Business Profiles currently ranks near the top of the local map pack for several important search terms and generates approximately 24 calls per month.

The goal is to:

* Protect and improve the rankings that are already performing
* Achieve top-three map-pack visibility for additional high-volume keywords
* Expand rankings into additional neighborhoods and service areas
* Increase qualified buyer, seller, investor and property-owner inquiries
* Grow the existing profile from approximately 24 calls per month to more than 50 calls per month
* Build and optimize additional legitimate websites and Google Business Profiles
* Develop multiple profiles that each generate at least 50 inbound calls per month
* Improve the visibility of each business in AI-generated search results and answer engines

The specialist must focus on measurable outcomes, including rankings, qualified calls, appointments, active clients and closed business, not simply completing SEO tasks.

## Primary Responsibilities

### Google Business Profile Optimization

You will be responsible for managing and improving multiple Google Business Profiles.

Responsibilities include:

* Conducting complete Google Business Profile audits
* Improving local map-pack rankings
* Optimizing primary and secondary business categories
* Optimizing services, products, business descriptions and profile information
* Publishing Google Business Profile posts
* Uploading and optimizing relevant photos
* Monitoring profile performance and search queries
* Identifying opportunities to improve calls, clicks and conversions
* Reviewing competitor Google Business Profiles
* Monitoring competitor categories, reviews, content and ranking strategies
* Improving geographic ranking coverage
* Identifying and resolving duplicate-profile or listing-consistency issues
* Assisting with verification, reinstatement or suspension issues when necessary
* Developing review-generation and reputation-management systems
* Improving the quality, frequency and relevance of customer reviews
* Tracking rankings across geographic grids rather than relying on a single manual search

The candidate must also have experience managing and optimizing multiple Google Business Profiles across different locations, with separate tracking, content, citations and ranking strategies for each location.

You should understand how relevance, prominence, proximity, reviews, website authority, citations, content and backlinks affect local rankings.

## Keyword Research and Ranking Strategy

You will be expected to research and prioritize keywords that:

* Trigger the Google local map pack
* Have meaningful local search volume
* Have strong commercial intent
* Can realistically produce calls and qualified leads
* Are relevant to the business location and services
* Have a reasonable path to top-three visibility

You must be able to distinguish between keywords with high search volume and keywords that generate valuable business opportunities.

For each potential keyword, you should evaluate:

* Local search volume
* Search intent
* Whether a map pack appears
* Current ranking position
* Ranking difficulty
* Competitor strength
* Geographic relevance
* Potential business value
* The likelihood of generating qualified calls
* The type of landing page or content required

You should create a focused and prioritized keyword strategy rather than attempting to rank for hundreds of unrelated or low-value keywords.

The complete target keyword list will be shared with the selected candidate after hiring.

## Geographic Rank Tracking

We want rankings measured across the actual target neighborhoods and service areas.

You will be responsible for:

* Setting up local geographic grid tracking
* Monitoring rankings from multiple points within each target neighborhood
* Measuring top-three coverage across the target area
* Identifying geographic areas where rankings are weak
* Creating strategies to expand local visibility
* Reporting ranking improvements and declines
* Comparing our geographic coverage against competitors
* Identifying which keywords have the strongest potential for near-term improvement

Experience with tools such as Local Falcon, Places Scout, BrightLocal or similar platforms is strongly preferred.

## Website and On-Page SEO

You will be responsible for improving the websites connected to each Google Business Profile.

Responsibilities include:

* Conducting technical and on-page SEO audits
* Performing keyword research
* Improving website structure
* Optimizing title tags and meta descriptions
* Optimizing headings and page content
* Improving internal linking
* Optimizing images and alt text
* Implementing relevant schema markup
* Creating service pages
* Creating neighborhood and location pages
* Creating content around high-value customer questions
* Improving website speed and mobile performance
* Identifying crawlability and indexing problems
* Using Google Search Console to monitor performance
* Improving conversion elements and calls to action
* Publishing and updating website content
* Coordinating with developers when technical changes are required

The candidate should be comfortable working inside WordPress and common page builders.

## Local Landing Pages

We plan to create pages targeting specific neighborhoods, services and property types.

You should understand how to create useful local pages without simply duplicating the same content and changing the neighborhood name.

Local pages should include relevant information such as:

* Local market knowledge
* Services offered in the area
* Relevant property or customer types
* Recently completed work or transactions
* Frequently asked questions
* Neighborhood-specific information
* Supporting images and media
* Internal links
* Clear calls to action
* Conversion-focused contact options

Each page should be designed to support Google Business Profile rankings, organic rankings, lead generation and AI search visibility.

## Content Creation and Optimization

You will be expected to either write strong English-language content or manage the content-production process.

Responsibilities include:

* Developing content calendars
* Creating service-page content
* Creating neighborhood content
* Writing articles and guides
* Updating existing content
* Creating FAQ sections
* Optimizing content for search intent
* Creating content that demonstrates experience and authority
* Adding internal links
* Researching competitor content
* Identifying content gaps
* Supporting both local and broader organic rankings
* Using AI responsibly without publishing generic or low-quality content

Content should be written for both search engines and potential customers.

## Backlink Acquisition

Backlink building is an important part of this role.

You should have experience acquiring legitimate and relevant backlinks through methods such as:

* Local partnerships
* Industry websites
* Local organizations
* Guest contributions
* Digital public relations
* Sponsorships
* Business directories
* Local media
* Community websites
* Resource pages
* Professional associations
* Competitor backlink research
* Direct outreach

You will be responsible for:

* Developing a backlink-acquisition strategy
* Conducting competitor backlink analysis
* Identifying quality opportunities
* Performing outreach
* Tracking acquired links
* Evaluating link quality
* Monitoring referring-domain growth
* Measuring whether acquired links improve rankings and authority
* Avoiding spammy or high-risk backlink practices

We are not looking for someone who only purchases low-quality backlinks or submits websites to hundreds of irrelevant directories.

## Citations and Local Authority

Responsibilities include:

* Auditing existing citations
* Correcting inconsistent business information
* Building relevant local and industry citations
* Monitoring name, address and phone-number consistency
* Identifying duplicate listings
* Building location-specific authority
* Tracking citation progress
* Evaluating citation quality rather than only quantity
* Identifying trusted local and industry platforms where the business should be listed

## AEO and AI Search Optimization

We want all businesses and websites to become more visible in answer engines and AI-generated search results.

This includes platforms and features such as:

* Google AI Overviews
* ChatGPT
* Gemini
* Perplexity
* Bing Copilot
* Other AI-driven search platforms

Responsibilities include:

* Structuring content so AI platforms can understand and reference it
* Improving business and entity consistency
* Creating authoritative question-and-answer content
* Implementing relevant schema markup
* Improving citations and third-party mentions
* Building topical authority
* Monitoring whether the business appears in AI-generated answers
* Identifying opportunities for the business to be referenced by trusted websites
* Developing measurable AEO reporting
* Improving brand and business mentions across the web
* Comparing AI visibility against competitors

The candidate should understand that AEO requires more than simply adding FAQ schema or mentioning keywords.

## Call Tracking and Lead Quality

The goal is not simply to generate more calls. We want more qualified calls.

You will assist with tracking calls from each profile, website, location and marketing channel.

Calls should be categorized based on the type and quality of the inquiry, including:

* Prospective customer
* Existing customer
* Qualified lead
* Unqualified lead
* High-value service inquiry
* Lower-value inquiry
* Referral
* Vendor
* Irrelevant
* Missed
* Unidentified

We want to understand which profiles, neighborhoods, pages and keyword groups generate actual business.

The specialist should help connect marketing performance to the full customer journey:

Call
Qualified lead
Consultation
Active client
Contract or sale
Revenue

## GoHighLevel Responsibilities

A secondary part of this role will involve managing and improving GoHighLevel.

Responsibilities may include:

* Managing GoHighLevel subaccounts
* Creating forms and surveys
* Building landing pages
* Setting up pipelines
* Creating calendars
* Building workflows
* Setting up SMS automations
* Setting up email automations
* Creating missed-call text-back workflows
* Creating appointment reminders
* Building lead-nurture campaigns
* Creating long-term follow-up campaigns
* Creating review-request workflows
* Creating lead-reactivation campaigns
* Testing workflow triggers and conditions
* Troubleshooting automation problems
* Maintaining clear workflow documentation
* Connecting third-party tools when necessary

Candidates should provide examples of GoHighLevel automations they have personally built.

## AI Tools and AI Studio

The specialist may also assist with AI-related tools inside or connected to GoHighLevel.

This may include:

* AI Studio
* Conversation AI
* Voice AI
* AI receptionist tools
* Lead qualification systems
* Automated SMS responses
* Automated email responses
* Appointment-booking systems
* AI knowledge bases
* Prompt development
* Testing AI responses
* Improving automation accuracy
* Connecting AI tools to CRM workflows

Advanced AI-development experience is not required, but the candidate should be comfortable learning and managing AI marketing tools.

## Media Buying

Media buying is a secondary responsibility.

Experience with the following is helpful:

* Google Ads
* Local Services Ads
* Meta Ads
* Retargeting
* Lead-form campaigns
* Landing-page optimization
* Conversion tracking
* Call tracking

The candidate does not need to be an expert media buyer if they have excellent Local SEO skills.

Local SEO and Google Business Profile ranking experience are the highest priorities.

## Required Qualifications

Candidates must have:

* Proven Local SEO experience
* Proven Google Business Profile optimization experience
* Documented examples of achieving top-three map-pack rankings
* Experience improving Google Business Profile calls and leads
* Experience managing multiple Google Business Profiles across different locations
* Strong understanding of local ranking factors
* Experience with on-page SEO
* Experience with technical SEO
* Experience with off-page SEO
* Experience acquiring backlinks
* Experience building citations
* Experience conducting keyword research
* Experience analyzing competitors
* Experience creating or managing SEO content
* Experience using Google Search Console
* Experience using Google Analytics
* Experience using Google Business Profile Performance
* Strong written English
* Strong attention to detail
* Ability to manage several websites and profiles
* Ability to work independently
* Ability to prioritize high-impact work
* Ability to explain the strategy behind recommendations

## Preferred Qualifications

The following experience is preferred:

* Real estate SEO
* Legal SEO
* Home-services SEO
* Professional-services SEO
* WordPress
* GoHighLevel
* Local Falcon
* Places Scout
* BrightLocal
* Semrush
* Ahrefs
* Whitespark
* Screaming Frog
* Google Keyword Planner
* Google Tag Manager
* CallRail or similar call-tracking software
* Schema implementation
* Conversion-rate optimization
* Google Ads
* Local Services Ads
* AI Studio
* Conversation AI
* Voice AI
* API and Zapier integrations

## Performance Metrics

Performance will be measured based on outcomes, including:

* Maintaining and improving existing top-three rankings
* Achieving top-three visibility for additional high-value keywords
* Increasing geographic top-three map coverage
* Increasing monthly Google Business Profile calls
* Growing an existing profile from approximately 24 calls to more than 50 calls per month
* Increasing qualified inquiries
* Improving the percentage of calls that represent valuable business opportunities
* Increasing website traffic
* Increasing organic calls and form submissions
* Improving conversion rates
* Increasing the number of quality referring domains
* Improving citation consistency
* Improving website technical health
* Increasing indexed and ranking pages
* Increasing AEO and AI-search visibility
* Successfully completing and maintaining GoHighLevel automations

## Reporting Requirements

The candidate must provide a clear weekly report containing:

* Work completed
* Current keyword rankings
* Ranking gains and losses
* Geographic grid-ranking changes
* Google Business Profile actions completed
* Website changes completed
* Content created or updated
* Backlinks acquired
* Citations created or corrected
* Calls generated
* Qualified leads generated
* GoHighLevel work completed
* Problems or blockers
* Priorities for the following week

A monthly report should summarize:

* Overall ranking changes
* Top-three keyword coverage
* Geographic ranking improvements
* Call and lead growth
* Traffic growth
* Conversion growth
* Backlink growth
* AEO visibility
* Work completed against the monthly plan
* Recommended next steps

Reports should focus on results and decision-making, not simply list hours worked.

## First 30 Days

During the first 30 days, the selected candidate will be expected to:

* Audit the existing Google Business Profile
* Audit the existing website
* Review current rankings for the target keyword portfolio
* Set up geographic grid tracking
* Review Google Business Profile search-query data
* Review current call performance
* Audit competitors
* Audit citations
* Audit backlinks
* Audit existing website content
* Review technical SEO issues
* Identify the highest-impact ranking opportunities
* Create a prioritized 90-day Local SEO plan
* Begin implementing the highest-priority improvements
* Establish clear baseline reporting

The candidate should be able to explain why a profile ranks well for certain keywords but has limited visibility for other related search terms.

## What We Are Not Looking For

Please do not apply if you:

* Only have beginner-level SEO knowledge
* Need extensive training before you can begin
* Have never ranked a Google Business Profile
* Cannot provide examples of previous results
* Only understand basic keyword placement
* Focus primarily on posting blogs without a complete SEO strategy
* Use spammy backlinks
* Use automated link-building tools without reviewing quality
* Publish unedited AI content
* Only report activities instead of results
* Require daily instructions
* Cannot independently identify ranking problems
* Make unrealistic ranking guarantees
* Cannot explain what you personally did on previous campaigns

## Application Requirements

To apply, please send the following:

1. A summary of your Local SEO experience.

2. Two to five examples of businesses you helped rank in the Google local map pack.

3. Screenshots or reports showing ranking improvements.

4. The keywords and locations you ranked.

5. The approximate ranking positions before and after your work.

6. The amount of time required to achieve the results.

7. A clear explanation of what work you personally completed.

8. Examples of improvements in calls, traffic or qualified leads.

9. An example of a backlink strategy you implemented.

10. An example of a Local SEO content strategy you implemented.

11. A list of Local SEO, reporting and website tools you have used.

12. Examples of GoHighLevel workflows or automations you built.

13. Your experience with AI Studio, Conversation AI or Voice AI.

14. Your experience managing multiple Google Business Profiles across different locations.

15. Your availability and preferred working hours.

16. Your desired hourly or monthly compensation.

## Required Application Question

Begin your application with the word **“MAPS”** so we know you carefully reviewed the complete job description.

Then answer the following scenario:

A local professional-services business has one Google Business Profile that ranks in the top three for two broad neighborhood keywords and generates approximately 24 calls per month.

The profile does not rank in the top three for several other related keywords that have confirmed search volume and trigger the local map pack. The business wants to increase the profile to more than 50 calls per month while improving the percentage of qualified, higher-value inquiries.

What information would you review first, and what would your first five priorities be during the initial 30 days?

Please explain:

* Which data and tools you would use
* How you would determine why the profile ranks for some searches but not others
* How you would prioritize the available keyword opportunities
* What changes you would consider making to the GBP and website
* How you would measure whether your strategy is working

Generic answers that do not demonstrate practical Local SEO experience will not be considered.

## Paid Trial Assignment

Final candidates may be asked to complete a paid trial assignment.

The assignment may include reviewing one website and Google Business Profile and identifying:

* The five highest-impact problems
* The five highest-impact opportunities
* Current keyword and geographic ranking weaknesses
* The first 30 days of recommended work
* A backlink strategy
* A content strategy
* A plan for increasing calls
* A plan for improving lead quality
* A plan for improving AI-search visibility
* The tools and access required to begin

## Ideal Candidate

The ideal candidate is an experienced Local SEO operator who understands that the objective is not merely to publish content, build random backlinks or complete a checklist.

The objective is to achieve top-three map-pack rankings, generate qualified inbound calls, improve organic visibility, build website authority and create repeatable systems that can be expanded across multiple businesses and locations.

This person should be proactive, analytical, organized and able to work with limited supervision.

They should be able to review a business, determine what is preventing it from ranking, create a strategy and independently execute the work required to produce measurable results.