Digital Operations Specialist – Website, SEO, Social Media & Admin

This role should be positioned as a **versatile digital operations generalist**, rather than four separate expert-level jobs combined into one. The person should be capable of maintaining websites, handling everyday marketing, creating content, improving SEO, and completing administrative work across your businesses.

# Digital Operations, Website & Marketing Specialist

We are looking for a highly organized, creative, and technically capable Digital Operations, Website & Marketing Specialist to support several growing businesses.

The businesses include companies operating in areas such as professional training, certification and exam-voucher sales, business-process outsourcing, call-center services, and laundry services.

This is a long-term remote position for someone who can manage a variety of digital, marketing, website, and administrative responsibilities. You will work directly with the founder to improve our websites, grow our online presence, create marketing content, and keep everyday business tasks organized.

This is an ideal role for a versatile professional who enjoys working across different projects and can take an idea from planning through completion.

Position Overview:

The person selected for this role will provide support across multiple businesses, including:

* Task Layup
* Knowledge Owl Training Center
* Daily Voucher Deals
* Dakika Laundry
* Additional businesses and projects as they are developed

You will help maintain the digital presence of each company while completing recurring administrative and operational assignments.

We do not expect one person to be an advanced expert in every area. However, you must have strong working knowledge of website management, search-engine optimization, social-media management, content creation, and general virtual-assistant duties.

You should be resourceful, able to learn new platforms, and comfortable completing tasks without constant supervision.

Key Responsibilities:

Website Development and Management

* Build, update, and maintain company websites
* Create and edit website pages, landing pages, forms, menus, and blog sections
* Update website text, images, services, products, prices, and promotions
* Make basic design and layout improvements
* Ensure websites display properly on desktop and mobile devices
* Identify and repair broken links, formatting problems, and basic website errors
* Upload products, courses, vouchers, blog posts, and promotional materials
* Improve website speed, organization, usability, and customer experience
* Connect forms, email platforms, payment links, calendars, and other business tools
* Maintain website backups, plugins, themes, and basic security settings
* Coordinate with outside developers when advanced technical work is required

Experience with WordPress, WooCommerce, Shopify, or similar platforms is strongly preferred.

Search-Engine Optimization

* Conduct keyword research for each business
* Optimize website pages, products, services, and blog posts
* Write and update page titles, meta descriptions, headings, image descriptions, and URLs
* Improve internal linking and website structure
* Identify technical and on-page SEO issues
* Research competitors and relevant search terms
* Create SEO-focused blog and website content
* Monitor website rankings, traffic, clicks, and conversions
* Use tools such as Google Analytics and Google Search Console
* Prepare monthly SEO performance reports
* Recommend practical ways to improve organic website traffic

The candidate should understand ethical, long-term SEO practices. We are not interested in spam links, copied content, keyword stuffing, or other low-quality strategies.

Social-Media Management:

* Manage business accounts across platforms such as Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile
* Create monthly and weekly content calendars
* Schedule and publish posts consistently
* Write captions, promotional messages, announcements, and calls to action
* Research relevant content ideas, trends, hashtags, competitors, and industry topics
* Respond to basic comments and direct messages
* Maintain a professional and consistent brand voice
* Repurpose content for different social-media platforms
* Track follower growth, reach, engagement, inquiries, and conversions
* Prepare monthly social-media performance reports
* Recommend strategies to improve engagement and generate leads

Graphic Design and Content Creation:

* Create professional graphics using Canva or similar design software
* Design flyers, social-media posts, carousels, banners, advertisements, and promotional materials
* Create short-form video content for social media
* Edit existing videos, images, and promotional materials
* Add subtitles, music, transitions, branding, and calls to action to videos
* Develop educational, promotional, and informational content
* Maintain organized folders of photos, videos, templates, logos, and brand materials
* Adapt one piece of content for several businesses and platforms when appropriate
* Follow the branding guidelines for each company
* Use AI tools responsibly to support research, writing, design, and content production

The candidate should be able to create clean and professional content without requiring detailed instructions for every design.


Email Marketing and Lead Support:

* Create and update email templates
* Help prepare newsletters, promotions, follow-up messages, and automated email sequences
* Organize customer and lead lists
* Upload and segment contacts in email or CRM platforms
* Assist with lead-generation campaigns
* Track campaign open rates, clicks, responses, and conversions
* Help create downloadable guides, promotions, and lead magnets
* Follow up with prospective customers using approved templates
* Maintain accurate records of leads and communications

Administrative Support:

* Manage recurring administrative assignments
* Organize Google Drive, files, documents, spreadsheets, and company records
* Perform internet research and summarize findings
* Enter and update information in spreadsheets, CRMs, and business platforms
* Draft routine emails, letters, reports, and internal documents
* Monitor business email accounts and flag important messages
* Assist with appointment scheduling and calendar organization
* Prepare meeting notes, task lists, and follow-up reminders
* Create invoices, forms, checklists, and basic reports
* Contact vendors or business partners using approved instructions
* Help organize subscriptions, accounts, login records, and renewal dates
* Track the status of projects and provide regular progress updates
* Complete additional reasonable administrative tasks as assigned

Project and Operations Support:

* Help create standard operating procedures for recurring tasks
* Document how websites, marketing campaigns, and administrative processes are managed
* Maintain project boards and task-management systems
* Track deadlines and ensure assigned work is completed
* Coordinate small projects involving contractors, vendors, or employees
* Identify tasks that can be automated or completed more efficiently
* Test new tools and recommend solutions
* Help ensure the branding, information, and promotions for each business remain current
* Provide weekly updates showing completed tasks, pending items, challenges, and next steps

Required Qualifications:

* At least 2 years of experience in digital marketing, website management, virtual assistance, content creation, or a related position
* Experience managing WordPress, Shopify, WooCommerce, or another website platform
* Working knowledge of on-page SEO and keyword research
* Experience managing business social-media accounts
* Strong Canva graphic-design skills
* Ability to edit short-form video content
* Strong written and spoken English
* Excellent organization and attention to detail
* Experience using Google Workspace, including Google Docs, Sheets, Drive, and Calendar
* Experience with project-management tools such as ClickUp, Asana, ---------- , Notion, or Trello
* Ability to conduct online research and present information clearly
* Ability to manage several brands and projects without confusing their content or priorities
* Ability to follow instructions while also using independent judgment
* Reliable computer, high-speed internet connection, and backup internet or power solution
* Willingness to learn new software and business processes

Preferred Qualifications. The following experience is helpful but not required:

* WordPress website development
* WooCommerce or Shopify product management
* Basic HTML and CSS
* Google Analytics
* Google Search Console
* Google Business Profile
* Email-marketing platforms
* HubSpot or another CRM
* Meta Business Suite
* Social-media scheduling platforms
* CapCut or other video-editing software
* Jotform or similar form-building software
* Basic automation using Zapier, Make, or similar tools
* Experience supporting US- or UK-based businesses
* Experience working with training, technology, e-commerce, BPO, call-center, or service-based companies
* Experience using AI tools for business productivity and content creation

Who Will Succeed in This Role? You may be a strong fit if you:

* Are a capable generalist who can work across websites, marketing, content, and administration
* Enjoy learning about different businesses and industries
* Are proactive and do not wait to be reminded about every assignment
* Can turn general instructions into a clear plan and finished result
* Are creative but also organized
* Check your work carefully before submitting it
* Communicate early when you encounter a problem
* Are comfortable receiving feedback and making revisions
* Can prioritize urgent tasks while continuing to manage recurring duties
* Respect deadlines and provide honest progress updates
* Are looking for a stable, long-term opportunity

What This Position Is Not:

This is not a position for someone who only schedules social-media posts or performs basic data entry.

The successful candidate must be comfortable handling a combination of website updates, marketing, content creation, research, and administrative responsibilities.

This is also not a position for an agency seeking to assign the work to several unknown contractors. We are looking for one dependable professional who will learn our businesses, understand our standards, and become a trusted long-term tea ---------- mber.

Schedule:

* Remote position
* Approximately [insert number] hours per week
* Proposed working schedule: [insert schedule]
* Some working-hour overlap with the US Eastern Time Zone will be required
* The candidate must be available for scheduled meetings and regular progress updates
* Additional flexibility may be required during launches, promotions, and important projects

Compensation:

* Starting compensation: [insert hourly or monthly salary]
* Compensation will be based on experience, skill level, and demonstrated ability
* The position may begin with a paid probationary period
* Opportunities for increased compensation and responsibility will be available based on performance and company growth

How to Apply:

Please answer all of the questions below:

1. How many years of experience do you have in website management, digital marketing, or virtual assistance?
2. Which website platforms have you used?
3. Please provide links to at least two websites you have built, managed, or significantly updated.
4. Describe the specific work you completed on each website.
5. What SEO tasks have you personally performed?
6. Which social-media platforms have you managed for businesses?
7. Please provide a portfolio showing graphics, social-media content, videos, or marketing materials you created.
8. Which design and video-editing tools do you use?
9. Which CRM, email-marketing, project-management, and automation platforms have you used?
10. Describe a time you were given a general idea and independently turned it into a completed project.
11. How do you organize tasks when supporting several businesses at the same time?
12. Are you available to work hours that overlap with US Eastern Time?
13. What is your expected monthly salary in Philippine pesos?
14. What computer, internet connection, and backup solutions do you have?

Please begin your application with the words **“DIGITAL BUSINESS BUILDER”** so we know you read the entire job description.

Applications that do not include the requested answers, website examples, and content portfolio will not be considered.

Paid Skills Assessment:

Shortlisted candidates may be asked to complete a paid practical assessment. The assessment may include:

* Reviewing one of our websites and recommending improvements
* Creating a sample social-media post and caption
* Optimizing a sample webpage for SEO
* Editing a short promotional video
* Organizing a sample administrative project
* Preparing a one-week content and task plan

We are looking for a dependable professional who wants to grow with our businesses and take increasing ownership of our digital and administrative operations.