Marketing and Growth Strategy Lead

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TYPE OF WORK

Full Time

SALARY

1200

HOURS PER WEEK

TBD

DATE UPDATED

Jul 20, 2026

JOB OVERVIEW

Job description:

Job Summary

We are looking for a highly strategic Marketing & Strategy Lead to oversee and govern the company’s global marketing direction across pre-launch, launch, and post-launch operations. This is not a campaign execution role. The ideal candidate will own market positioning, messaging governance, launch sequencing, and exposure control across multiple

Job Description

Responsibilities:

Global Marketing Strategy:

Define and manage the company’s global go-to-market strategy
Ensure messaging accurately reflects verified platform capabilities
Align market growth with operational readiness and scalability
Messaging & Brand Governance:

Own and maintain a unified global messaging framework
Ensure consistency across website, social media, influencer campaigns, product communications, and launch announcements
Prevent unauthorized or inconsistent messaging
Market Rollout & Expansion:

Define country rollout sequencing and expansion strategy
Assess readiness before entering new markets
Coordinate launch pacing across regions
Exposure & Growth Control:

Monitor and control market exposure levels
Prevent overexposure, misaligned growth, or unmanaged inbound demand
Pause or adjust campaigns when operational, compliance, or product risks arise
Cross-Functional Coordination:

Work closely with product teams, compliance, operations, Influencer leadership and content and communications teams
Ensure all external-facing activities align with approved strategy
Influencer & Content Oversight:

Oversee influencer program governance and strategic direction
Supervise execution teams without managing day-to-day operations directly
Approve creative and messaging direction before release
Launch & Post-Launch Strategy:

Monitor market behavior and adoption signals
Adjust strategy based on real-time market feedback
Protect long-term brand trust and positioning
Requirements:

Experience leading global marketing or go-to-market strategy for SaaS, technology, AI, or enterprise platforms
Strong strategic and governance mindset
Experience managing brand positioning across multiple regions or markets
Ability to make high-level decisions under pressure
Strong understanding of operational scalability, risk management, and market readiness
Comfortable working in highly structured and fast-moving environments
Ideal Candidate:

Thinks strategically at system level, not just campaign level
Prioritizes long-term brand trust over short-term hype
Understands controlled scaling and operational readiness
Strong decision-maker with excellent judgment
Comfortable enforcing standards and maintaining structure across teams
Important Notes:

This role focuses on strategic ownership and governance rather than hands-on execution.
Candidates primarily seeking campaign execution, growth hacking, social media management, or creative-only marketing roles may not be the right fit for this position.
Why Join Us:

You’ll be joining a fast-scaling global AI SaaS ecosystem operating across multiple industries, regions, and languages, with an opportunity to help shape the company’s long-term market strategy and global positioning from the ground up.
Application Question(s):


What's your availability/Start date?

Education:


Undergraduate (Preferred)
Experience:


Growth, marketing strategy leadership: 6 years (Required)
Work Location: Remote

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