Meta Ads Specialist - Caregiver Recruiting Campaigns (Long-Term)

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: TYPE OF WORK

Part Time

: SALARY

$8-12/hour depending on experience.

: HOURS PER WEEK

5

: DATE UPDATED

Jul 20, 2026

JOB OVERVIEW

IMPORTANT: To be considered, start your application with the word MAGENTA. Applications without it will not be read.
We run a home care agency in Florida and use Facebook to recruit caregivers. Our current recruiting campaigns are producing hires and we are looking for a Meta Ads specialist to take over management, expand into a new market, and set up offline conversion tracking so campaigns optimize for quality applicants instead of cheap leads.
This is a long-term role. Our ad budget will grow significantly over the next 12 months, and we want one person who owns this channel.
PHASE 1 (Project work, approximately 20-25 hours over 4-6 weeks):

Audit our existing recruiting campaigns and report findings
Set up offline conversion tracking (uploading applicant outcomes back to Meta)
Build a new campaign for our Tampa market using our existing campaigns as the model
Create an initial batch of ad creatives and Instant Forms

PHASE 2 (Ongoing, 3-5 hours per week):

Weekly performance summary sent to me every Friday
Weekly offline conversion data uploads
Monthly creative refresh (copy and images)
Monitor for ad disapprovals and resolve them

WHAT YOU NEED:

Proven hands-on Meta Ads Manager experience (you will be asked for redacted screenshots of accounts you have managed)
Experience with Lead campaigns and Instant Forms
Experience with Special Ad Categories (Employment, Housing, or Credit) is a strong plus
Basic graphic ability for ad creatives (Canva is fine)
Clear written English for weekly reports
Reliable and self-directed. You will own a weekly routine without reminders.

IMPORTANT: Budget and allocation decisions stay with me. This role is execution, reporting, and recommendations. You will not be blamed for results driven by my budget decisions, and you will not change budgets or restructure campaigns without my approval.
Serious candidates will be given a small PAID test project ($25) before hiring.
TO APPLY, answer these questions in your application:

Describe a Special Ad Category campaign (Employment, Housing, or Credit) you have personally managed. What restrictions did you have to work around?
Have you ever set up offline conversion uploads or Conversions API lead events? Briefly describe the setup.
What is your experience with Instant Forms for lead generation?
What hours are you available for a short weekly check-in, Eastern Time (US)?

Applications that do not answer these questions will not be considered.

SKILL REQUIREMENT

Facebook Ads Canva Meta Business Suite

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Meta Ads Specialist - Caregiver Recruiting Campaigns (Long-Term)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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