Digital Content & Social Media Marketing Manager (Pharma & Healthcare)

We are seeking a creative, data-driven Digital Content & Social Media Marketing Manager to lead the visual content, social media, and digital marketing strategy for a fast-growing healthcare and pharmaceutical-focused website.

This role is ideal for someone who combines exceptional graphic design skills with a deep understanding of social media algorithms, short-form video production, audience growth, and digital marketing. We're looking for someone who has a proven history of building engaged audiences, increasing website traffic, and creating content that people genuinely want to share.

If you're passionate about creating compelling visual content, staying ahead of social media trends, and using analytics to drive growth, we'd love to hear from you.

Responsibilities

• Develop and execute a comprehensive social media strategy across Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Pinterest, and emerging platforms.

• Design high-quality graphics, advertisements, infographics, email banners, and promotional assets that align with brand guidelines.

• Create engaging short-form videos (Reels, TikTok, YouTube Shorts) from concept through editing and publishing.

• Produce educational and promotional content for healthcare and pharmaceutical products while maintaining platform compliance.

• Plan and manage a monthly content calendar focused on increasing brand awareness and website traffic.

• Monitor industry trends, viral content, and algorithm changes to maximize organic reach.

• Optimize content for engagement, shares, and conversions rather than simply posting on a schedule.

• Work closely with SEO and content teams to repurpose blog articles into social media campaigns.

• Create graphics and videos that support email marketing, paid advertising, and product launches.

• Track KPIs including impressions, engagement, follower growth, click-through rates, conversions, and referral traffic.

• Conduct competitor research and identify new opportunities to outperform competing healthcare brands.

• Continuously test new content formats, hooks, thumbnails, captions, and calls-to-action using A/B testing.

Required Qualifications

• 3+ years of experience managing social media accounts with measurable growth.

• Strong portfolio demonstrating graphic design, branding, and video editing skills.

• Proven track record of growing social media accounts organically.

• Experience increasing website traffic through social media marketing.

• Advanced knowledge of Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, and X algorithms.

• Proficiency with Adobe Creative Suite, Canva, Figma, CapCut, Premiere Pro, Final Cut Pro, or similar creative tools.

• Experience creating high-performing short-form video content.

• Understanding of SEO fundamentals and how social media supports search visibility.

• Excellent written communication and copywriting skills.

• Strong analytical skills with experience using Google Analytics, Meta Business Suite, and social media analytics tools.

Preferred Qualifications

• Experience working with healthcare, pharmaceutical, medical, biotechnology, or wellness brands.

• Knowledge of FDA/FTC advertising guidelines and healthcare marketing best practices.

• Experience with email marketing platforms such as Omnisend, Klaviyo, or Mailchimp.

• Familiarity with WordPress and basic website content management.

• Experience running and optimizing Meta, Google, or TikTok advertising campaigns.

What We're Looking For

The ideal candidate doesn't just create attractive graphics—they understand why content succeeds.

You should have a portfolio demonstrating your ability to:

• Grow social media accounts organically.

• Produce videos that generate high engagement.

• Design content that encourages sharing and saves.

• Increase website traffic through strategic content marketing.

• Use analytics to continuously improve performance.

• Build recognizable, consistent branding across multiple platforms.

Bonus Skills

• Motion graphics and animation.

• Product photography and lifestyle photography.

• AI-assisted content creation and workflow automation.

• Photography and lighting for social media.

• Influencer outreach and partnership management.

• Community management and customer engagement.

Please Include With Your Application

To help us evaluate your experience, please include:

• A portfolio showcasing graphic design and video work.

• Links to social media accounts you have managed.

• Examples of campaigns that significantly increased traffic or engagement.

• Before-and-after analytics demonstrating audience growth.

• A brief explanation of your approach to growing a new social media brand from zero.

• Your favorite social media campaign you've created and why it was successful.

Bonus Question (Required)

To help us identify candidates with strong analytical and marketing skills, please answer the following in your application:

If you were hired today to grow the social media presence of a pharmaceutical or healthcare website from zero, what would your 90-day strategy look like? Please include:

• Which social media platforms you would prioritize and why.

• The types of content you would create.

• How you would use short-form video.

• How you would drive traffic back to the website.

• The KPIs you would measure.

• Examples of similar results you've achieved in previous roles.

This question helps us understand your strategic thinking, creativity, and ability to generate measurable business results—not just create attractive content.