Google Ads Specialist / Paid Ads

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TYPE OF WORK

Any

SALARY

based on experience

HOURS PER WEEK

TBD

DATE UPDATED

Jul 19, 2026

JOB OVERVIEW

Job Title: Paid Ads Specialist (PPC & Meta Ads)
Remote · Contract

About the Role
Trailzi is looking for a Paid Ads Specialist who views digital advertising as both a science and an art. You understand that a great ad campaign isn't just about spending a budget—it’s about engineering a path from a stranger’s curiosity to a client’s conversion.

This isn't a role for someone who simply "sets and forgets" campaigns. We need a data-driven strategist who lives in the metrics but writes with empathy. You will be responsible for building, managing, and scaling paid campaigns across search and social platforms, ensuring every dollar spent works toward a measurable ROI for our clients.

We’re looking for a specialist with a "performance-first" philosophy. While we embrace AI for bidding optimizations and data analysis at Trailzi, we require a human expert who can craft strategy, understand psychological triggers, and pivot based on real-world market shifts. We value proactive thinkers who treat client budgets as if they were their own.

What You’ll Do
- Full-Funnel Campaign Management: Build and manage end-to-end campaigns on Google Ads (Search, Display, PMax) and Meta Ads (Facebook/Instagram).
- Strategic Copy & Creative Direction: Write high-converting ad copy and collaborate with designers to develop visual assets that stop the scroll and drive clicks.
- Advanced Optimization: Perform daily bid management, audience refinement, and A/B split testing to lower CPA and increase ROAS.
- Tracking & Attribution: Ensure pixel tracking, GTM tags, and conversion events are firing correctly to provide 100% transparent reporting.
- Performance Audits: Analyze existing accounts to identify "leaks" in the funnel and implement immediate improvements for new and incoming clients.
- Thoughtful AI Integration: Leverage machine learning and automated bidding strategies where appropriate, while maintaining manual control over brand safety and high-level strategy.

What We’re Looking For
1. Platform Expertise: Proven track record managing five-figure monthly spends across Google Ads and Meta Ads Manager.
2. Data Literacy: The ability to look at a spreadsheet of raw data and translate it into a clear, actionable story for a small business owner.
3. Conversion Focus: A deep understanding of landing page optimization and the "post-click" experience—you know that the ad is only half the battle.
4. Technical Proficiency: Comfortable with Google Tag Manager, GA4, and looker studio reporting. Experience with platforms like LinkedIn Ads or TikTok Ads is a plus.
5. Remote Professionalism: Self-motivated, communicative, and reliable in a 100% remote, contractor-based environment.

About Trailzi
Trailzi is a dynamic, results-driven marketing agency dedicated to helping small businesses find real marketing success. We believe the first step to growth is having a clear plan—so businesses can focus their budget on activities that generate measurable results.

We pride ourselves on innovation, leading through the AI revolution, client success, and team collaboration. While our team is made up of contractors, we value long-term relationships, growth in responsibility, and people who want to do meaningful work over time.

Hiring Process
- Submit your resume and a portfolio/case studies showing past campaign performance (ROAS/CPA metrics).
- Selected candidates complete a digital interview by recording video responses.
- Qualified candidates complete a paid "Campaign Strategy" project (payment upon completion).
- Finalists participate in a live interview for the final decision.

How to Apply
When you submit your application, please use 5 Apply Points and put the word Trailzi in the subject line.
We can’t wait to see how your strategies can help our clients dominate their market and scale their growth.

SKILL REQUIREMENT
Google Ads Microsoft Ads Ads Management
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