Klaviyo Email Marketing Specialist for Shopify Fine Jewelry Brand

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TYPE OF WORK

Gig

SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Jul 18, 2026

JOB OVERVIEW

# Klaviyo Email Marketing Specialist for Shopify Fine Jewelry Brand

## Position Details

**Type of work:** Part-time / Project-Based
**Hours:** Approximately 10–15 hours per week during the initial setup
**Rate:** $10 USD per hour, depending on experience
**Potential:** Long-term ongoing work after the initial project
**Schedule:** Flexible, with some availability for communication during Israel business hours

## About Us

The Private Room is a family-run fine jewelry boutique based in Tel Aviv, Israel.

We sell fine jewelry, personalized jewelry, Judaica jewelry, diamond pieces and custom-made designs through our Shopify website. Our customers are located in Israel, the United States and other international markets.

We are looking for an experienced **Klaviyo Email Marketing Specialist** to build and organize our complete email marketing system.

This is not a general virtual-assistant position. We are specifically looking for someone with strong, hands-on experience using **Klaviyo with Shopify e-commerce stores**.

## The Project

Our Shopify store is already connected to Klaviyo, and some basic templates and customer events already exist.

We need someone who can audit the current setup, correct technical issues and build a complete customer lifecycle email system from signup through repeat purchase and VIP retention.

You will be responsible for both the technical setup and the customer-facing execution.

## Main Responsibilities

### 1. Audit and Technical Setup

* Audit our current Klaviyo account and Shopify integration
* Confirm that all important Shopify events are tracking correctly
* Fix or advise us how to fix product catalog synchronization
* Check Viewed Product, Added to Cart, Checkout Started, Placed Order and Fulfilled Order events
* Correct account settings, including timezone and sending configuration
* Check email consent, list growth and suppression settings
* Confirm that Shopify and Klaviyo are not sending duplicate abandoned-checkout emails
* Test all dynamic links, product information and checkout recovery links
* Improve email deliverability and sender-domain setup where necessary

### 2. Build the Core Klaviyo Flows

The initial project should include:

* Welcome Series
* Browse Abandonment
* Added-to-Cart Abandonment
* Abandoned Checkout
* First-Time Customer Post-Purchase
* Returning Customer Post-Purchase
* Order Fulfillment Follow-Up
* Jewelry Care Email
* Product Review Request
* Cross-Sell and Upsell
* Back-in-Stock
* Win-Back
* VIP Customer
* Sunset and Re-Engagement
* Birthday and Anniversary
* Bespoke Jewelry or Private Appointment Lead Follow-Up

Each flow must include the correct:

* Trigger
* Timing and delays
* Flow filters
* Conditional splits
* Exit conditions
* Smart Sending settings
* Customer segmentation
* Purchase and engagement exclusions

Customers must automatically leave cart, checkout or browse flows once they complete a purchase.

### 3. Email Copywriting and Design

* Write clear, elegant and conversion-focused email copy
* Maintain a refined, personal and luxury tone
* Avoid aggressive or overly promotional language
* Build mobile-friendly emails inside Klaviyo
* Use our existing brand style and Shopify imagery
* Create clear calls to action
* Use dynamic product images and customer information where appropriate
* Create subject lines and preview text
* Include proper unsubscribe and compliance elements
* Separate marketing emails from transactional order communication

The design should feel like a private fine-jewelry boutique—not a generic dropshipping or discount-store template.

### 4. Segmentation and Personalization

Create useful customer segments, including:

* Subscribers who have never purchased
* First-time customers
* Repeat customers
* VIP and high-value customers
* Engaged subscribers
* Unengaged subscribers
* Customers interested in necklaces, bracelets, rings or personalized jewelry
* High-intent browsers
* Abandoned carts and checkouts
* Bespoke-jewelry leads
* Israeli customers
* International customers
* Customers who purchased Judaica or personalized jewelry

Use conditional splits when new customers, returning customers and high-value customers should receive different communication.

### 5. Welcome Offer and Coupons

* Set up our first-purchase welcome offer
* Confirm that the discount is limited to eligible customers
* Recommend whether we should use a fixed code or unique single-use Shopify discount codes
* Prevent existing customers from repeatedly receiving first-purchase discounts
* Test discount links and checkout behavior

### 6. Testing and Quality Assurance

Before any flow is activated, you must:

* Test every email on desktop and mobile
* Check all links
* Test personalization variables
* Test dynamic Shopify product information
* Confirm flow filters and conditional splits
* Check that customers stop receiving recovery emails after purchasing
* Review spelling, grammar and formatting
* Send test emails for approval
* Receive our approval before changing any flow to Live

Nothing should be activated without our review and approval.

### 7. Reporting and Documentation

At the end of the project, provide:

* A document listing every flow created
* The purpose and trigger of each flow
* Timing between emails
* Filters and conditional splits used
* A list of segments created
* Any Shopify or Klaviyo issues that still require attention
* Recommendations for future campaigns
* A simple monthly reporting template
* A short screen-recorded walkthrough of the account

## Required Experience

You must have:

* Proven hands-on experience with Klaviyo
* Experience integrating and managing Klaviyo with Shopify
* Experience building complete e-commerce lifecycle flows
* Strong written English
* Email copywriting experience
* Email design and layout experience
* Strong knowledge of segmentation and personalization
* Experience with dynamic Shopify product blocks
* Experience testing flow logic and event data
* Understanding of email deliverability
* Ability to work independently and communicate clearly

Experience with luxury, jewelry, fashion, beauty or other premium e-commerce brands is highly preferred.

## This Role Is Not Suitable For

Please do not apply if:

* You are primarily a general virtual assistant
* You have only used Mailchimp or Shopify Email
* You have never built Klaviyo flows yourself
* You rely entirely on generic templates or AI-generated copy
* You cannot provide examples of previous Klaviyo work
* You only design emails but cannot configure triggers, filters and conditional logic
* You only configure flows but cannot write or improve the email content

## How to Apply

Begin your application with the word **DIAMOND** so we know you have read the complete job description.

Please include all of the following:

1. A short introduction explaining your Klaviyo and Shopify experience
2. Links or screenshots showing at least two Klaviyo flows you personally built
3. An example of an email you wrote and designed
4. One or two measurable results you achieved, such as flow revenue, click rate, conversion rate or revenue per recipient
5. Your hourly rate
6. Your weekly availability
7. Your estimated time to complete the initial setup
8. A short Loom or video introduction of no more than three minutes

Please also answer these questions:

* Which Klaviyo flow would you prioritize first for a fine-jewelry Shopify store, and why?
* What filters should be used to stop an abandoned-checkout flow after a customer purchases?
* How would you treat a $10,000 abandoned checkout differently from a $500 abandoned checkout?
* How would you diagnose a Shopify store where Added to Cart is tracking but Viewed Product is not?
* What information would you need from us before beginning the project?

Applications that do not begin with **DIAMOND** or do not include examples of previous Klaviyo work will not be considered.

## Our Ideal Candidate

The right person is detail-oriented, proactive and able to combine technical Klaviyo knowledge with good judgment and elegant communication.

We are looking for someone who can take ownership of the complete setup, explain their decisions clearly and help us turn email marketing into a professional long-term sales and customer-retention channel.

There is potential for ongoing work managing campaigns, testing flows, analyzing results and improving performance after the initial project is completed.

SKILL REQUIREMENT
Email Marketing Shopify Klaviyo
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