Meta Ads Specialist

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TYPE OF WORK

Any

SALARY

90,000 PHP per month

HOURS PER WEEK

40

DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

Mandatory: Must be based in Manila, Cebu, Cavite or Davao



Salary: 90,000 PHP per month



What You’ll Be Responsible For



Campaign Creation & Strategy



Build, launch, and optimize Meta ad campaigns (lead gen, conversion, retargeting, custom funnels).



Craft angles, hooks, and creatives aligned with real market psychology.



Develop testing roadmaps — headlines, creatives, audiences, bidding models.



Set up proper structure from Day 1: naming, rules, tracking, exclusions.



Performance Optimization



Scale winners aggressively while protecting MER/CPA.



Diagnose performance drops with speed: attribution, creative fatigue, audience saturation, tracking issues, learning phase resets.



Maintain crystal-clear optimization logs — what you tested, why, and what happened.



Data & Tracking



Configure and manage Meta Pixel, Aggregated Event Measurement, CAPI, offline conversions.



Build clear dashboards and weekly performance reports.



Understand funnel metrics deeply: CPL, CPA, ROAS, CVR, CTR, CPM, LTV.



Creative Direction



Work with designers/editors to produce scroll-stopping creatives.



Initiate new concepts based on data, not opinions.



Identify fatigue early and refresh ad sets before performance drops.



Process Reliability



Follow SOPs for QA, launch, optimization, scaling, and reporting.



Keep campaigns compliant and avoid unnecessary account risks.



Communicate proactively — no surprises, ever.



Requirements



4+ years hands-on Meta Ads experience managing real budgets



Performing landing page split tests with CRO techniques applied



Proven track record of hitting CPL/CPA targets and scaling campaigns profitably.



Deep understanding of Meta’s algorithm, learning phases, and current best practices.



Strong analytical mindset — decisions driven by data, not guesses.



Creative thinker with the ability to generate angles, hooks, and ad concepts.



Comfortable working in fast-paced, performance-driven environments.



Familiar with CAPI solutions, tracking hygiene, and troubleshooting.



Bonus: Experience with GoHighLevel, AI Tool workflows, CRO & Landing Page Development

SKILL REQUIREMENT
Copywriting Facebook Ads Media Buying
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