Facebook Ads Specialist — Generating Leads FROM US Home Service Contractors (HVAC, Plumbing, Roofing)

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TYPE OF WORK

Part Time

SALARY

6-7

HOURS PER WEEK

20

DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

We are SteadyAnswer, a US-based AI receptionist service built specifically
for home service contractors — HVAC, plumbing, roofing, electrical, and
restoration companies. We help contractors capture the revenue they're
losing to missed calls by answering their phones 24/7 with an AI
receptionist that books jobs automatically.

We are looking for an experienced Facebook and Instagram Ads specialist
to own our paid traffic from end to end — creative, copy, testing,
optimization, and lead generation.

This role starts part-time. As we see results and the account grows,
it will transition into a full-time position. We are not looking for
someone to set up a campaign and disappear. We want a partner who grows
with us and takes ownership of results.

---

WHAT YOU WILL OWN

- Write ad copy for cold-traffic and retargeting campaigns
- Develop creative concepts and direct video/image ad production
- Build and manage campaigns in Meta Ads Manager
- Run structured A/B tests across hooks, creative formats, and audiences
- Monitor cost-per-lead and optimize toward profitability
- Report weekly on what is working, what is not, and what you are
changing and why
- Scale winning campaigns as unit economics are proven

---

WHO WE ARE LOOKING FOR

You have at least 2 years of hands-on Facebook and Instagram Ads
experience running campaigns that TARGET US-based local service business
owners — home service contractors, trades, or similar B2B audiences.
Not e-commerce. Not info products. Campaigns where the goal was to get
a business owner to take action.

You can show us real results. We will ask for case studies or screenshots
showing cost-per-lead from campaigns you personally managed. If you
cannot show results, this is not the right role.

You think in terms of cost-per-lead and lead quality — not impressions,
reach, or engagement. You understand that an ad campaign that generates
100 leads at $5 each is worthless if none of them are qualified buyers.

You are a clear communicator who writes weekly updates in plain English —
what the numbers were, what you tested, and what you are doing next.

---

WHAT THIS IS NOT

- This is not a setup-and-handoff project. We need ongoing management.
- This is not an agency role. We are hiring one dedicated person, not
a team that rotates our account.
- This is not for beginners who want to learn on our budget.

---

HOW TO APPLY

To be considered, your application must include:

1. A brief description of 1-2 Facebook Ads campaigns you personally
managed that targeted US local service or home service business
owners — what the business was, what you tested, and what results
you achieved.

2. At least one screenshot or case study showing actual cost-per-lead
or cost-per-acquisition from a campaign you ran.

3. Your monthly rate for ongoing campaign management (not including
ad spend).

Applications without results or examples will not be reviewed.

SKILL REQUIREMENT
Copywriting Facebook Ads Social Media Marketing
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