Digital marketing

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TYPE OF WORK

Part Time

SALARY

$5

HOURS PER WEEK

10

DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

Digital Marketing Specialist (Meta & Google Ads) – Remote (Philippines)

About Elite Peak Performance

Elite Peak Performance is a premium personal training company based in the Netherlands. We help ambitious professionals and entrepreneurs improve their health, fitness, and performance through high-quality coaching.

We’re growing quickly and are looking for a highly motivated Digital Marketing Specialist from the Philippines to take ownership of our paid advertising. If you enjoy scaling campaigns, analyzing data, and generating real business results, we’d love to hear from you.

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Position Overview

As our Digital Marketing Specialist, you will be responsible for managing, optimizing, and growing all paid advertising across Meta (Facebook & Instagram) and Google Ads.

Your main objective is simple:

Generate high-quality leads at the lowest possible cost while continuously improving campaign performance.

You’ll work directly with the founder and have the freedom to test new ideas, improve funnels, and scale winning campaigns.

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Responsibilities

Meta Ads

* Create and manage Facebook & Instagram campaigns
* Build cold, warm, and retargeting campaigns
* Continuously test audiences, creatives, copy, and offers
* Optimize campaigns based on performance
* Scale profitable campaigns while maintaining efficiency

Google Ads

* Manage Google Search campaigns
* Conduct keyword research
* Optimize Quality Scores
* Improve click-through rates and conversions
* Monitor search terms and negative keywords

Tracking & Analytics

* Set up and manage Meta Pixel
* Configure Conversion API (CAPI)
* Manage Google Analytics 4 (GA4)
* Use Google Tag Manager
* Ensure accurate conversion tracking
* Identify tracking issues and resolve them

Reporting & Optimization

* Monitor KPIs daily
* Produce weekly performance reports
* Analyze campaign data
* Identify opportunities for improvement
* Recommend new strategies based on data

Growth Marketing

* Research competitors
* Stay updated with Meta and Google algorithm changes
* Suggest new campaign ideas
* Improve landing page performance
* Help optimize the complete lead generation funnel

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Requirements

Required

* 2+ years of experience managing Meta Ads
* 2+ years of experience managing Google Ads
* Strong understanding of lead generation
* Experience with GA4
* Experience with Google Tag Manager
* Experience with Meta Events Manager
* Experience with Conversion API
* Strong analytical skills
* Excellent English communication skills
* Reliable internet connection
* Quiet home office
* Ability to work independently

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Nice to Have

* Experience in fitness, health, or coaching
* Experience with Click-to-WhatsApp campaigns
* Experience with CRM systems
* Landing page optimization (CRO)
* Basic Canva or Adobe skills
* Experience with automation tools

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Key Performance Indicators (KPIs)

Success in this role will be measured by:

* Cost per Lead (CPL)
* Cost per Acquisition (CPA)
* Return on Ad Spend (ROAS)
* Number of qualified leads
* Appointment booking rate
* Conversion rate
* Overall campaign profitability

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What We Offer

* 100% remote position (work from home in the Philippines)
* Flexible working hours (with some overlap with European business hours.
* A supportive and collaborative work environment where your ideas are valued

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Who We’re Looking For

We’re looking for someone who:

* Thinks like a business owner, not just an ad manager.
* Takes ownership and works proactively.
* Loves testing, learning, and improving campaigns.
* Is data-driven and focused on measurable results.
* Communicates clearly and consistently.
* Wants to grow with a fast-growing premium brand.

When applying, please use exactly 4 Apply Points and start your message with the words ‘Elite Ready’

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