Cabana

Digital Ads Specialist (Paid Media)

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: TYPE OF WORK

Part Time

: SALARY

Share your preferred Hourly Rate in USD

: HOURS PER WEEK

20

: DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

Digital Ads Specialist

Cabana is looking for a Digital Ads Specialist to own paid media across Meta, Google, and other growth channels.

We’re looking for someone who can turn creative concepts, clean data, and smart testing into campaigns that attract, convert, and scale.

Follow These Instructions to Stand Out

Please send the following:
1. Use “Digital Ads Specialist” as your email subject line.
If you have paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or another regulated health category, add “+ Health” to the subject line.

Example: Digital Ads Specialist + Health

2. Include your availability, hours per week, and start date.
3. Share your desired hourly rate in USD.
4. Provide a link to your resume, portfolio, or relevant work samples.
5. Include at least 1–2 screenshots from real campaigns, ad accounts, or campaign reports you’ve managed. Private or client information can be blacked out.

We want to see how you think, not just what platforms you’ve touched.

Applications with relevant health, telehealth, pharma, wellness, or other regulated category experience will be prioritized.

About Cabana
Cabana is a modern wellness brand designed to help people feel lighter, brighter, and more confident in their everyday lives.

We offer personalized health solutions across weight, hormones, sexual wellness, skin, sleep, and energy through a chic, digital-first platform.

Think of us as equal parts modern health club and boutique wellness destination.

Our website: ----------

Full Job Description
At Cabana, we build thoughtful wellness experiences that feel as good as they work.

We’re looking for a Digital Ads Specialist to lead our paid media strategy and execution. This role is for someone who understands performance, brand, and compliance. Not just clicks.

We operate in the wellness space, which means our ads live alongside health and pharmacy policies on Meta and Google. Candidates who have run paid media in regulated health categories will have a real head start.

That said, we care more about sharp media buyers who know how to learn fast, read the data, and make smart decisions than résumés that check every box.

We’re a small, ambitious team building something fresh: a brand where science is simplified, self-care feels elevated, and health feels like a luxury.

What You’ll Be Doing
-Own paid advertising end-to-end across Meta, Google, and expanding platforms
-Build funnels that move people from curiosity to conversion without losing the brand along the way
-Partner with creative to keep ads on-brand and high-performing
-Monitor and improve the metrics that matter, including CTR, CPA, ROAS, and conversion rate
-Test campaigns, audiences, creative, landing pages, and messaging
-Analyze results and clearly explain what worked, what didn’t, and what should happen next
-Stay aware of platform policies, especially around health, pharmacy, wellness, and claims

What We’re Looking For
-3+ years running paid media on Meta and Google with real budget responsibility
-Strong analytical instincts and an eye for what the data is actually telling you
-Experience managing campaigns with clear performance goals
-Ability to work independently, take initiative, and own outcomes
-Clear English communication
-Ability to overlap with US Pacific business hours

Strongly Preferred
-Paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or other regulated categories
-Familiarity with Meta and Google’s health and pharmacy ad policies
-Awareness of LegitScript certification and HIPAA-aware marketing practices
-Understanding of conversion data, retargeting constraints, tracking limitations, and compliant messaging

Bonus Experience
-Event tracking and analytics, including ---------- , Google Tag Manager, server-side tracking, or CAPI
-Experience with Pinterest, TikTok, X, programmatic, or other paid channels
-DTC or subscription brand experience
-Experience working with creative teams on ad concepts, hooks, angles, and landing page feedback

What It’s Like Working With Us
-Work from anywhere that inspires you
-Flexible schedule, with some overlap during US Pacific business hours
-Paid Philippine holidays
-Supportive, no-drama team that values balance as much as results
-Be part of a brand that blends science with style, because wellness should feel as good as it works

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Cabana

Digital Ads Specialist (Paid Media)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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