Facebook Ads Technical Specialist/GHL Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

Full Time

SALARY

$5-$15/hour

HOURS PER WEEK

40

DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

About the Role

We run Facebook ad campaigns for multiple clients, and clean tracking is the foundation of everything we do. We're looking for a specialist who can own the technical setup side of our ad operations: installing and verifying pixels, configuring Conversion API (CAPI), and building automations inside GoHighLevel (GHL) that connect lead capture to follow-up.

This is not a media buying role. You won't be writing ad copy or managing budgets — you'll be the person who makes sure every event fires correctly, every lead lands where it should, and every client account has bulletproof tracking from day one.

What You'll Do

Pixel & Tracking Setup


Install and configure Meta Pixels on client websites and funnels (WordPress, GHL funnels, Shopify, custom sites)
Set up standard and custom events (Lead, Purchase, Schedule, etc.) with correct parameters
Implement tracking via Google Tag Manager where needed
Verify event firing with Meta Events Manager, Test Events, and Pixel Helper
Diagnose and fix broken, duplicate, or misfiring events


Conversion API (CAPI)


Set up server-side tracking via Conversion API — through GHL's native integration, GTM server-side, Stape, or direct integration
Configure event deduplication between browser pixel and CAPI events
Improve Event Match Quality scores across client accounts
Handle domain verification and Aggregated Event Measurement configuration


GoHighLevel Automation


Build workflows: lead capture ? tagging ? notification ? nurture sequences
Connect GHL forms, calendars, and pipelines to Facebook Lead Ads and landing pages
Set up webhook and API connections between GHL and other tools (Zapier/Make where needed)
Sync offline conversions and CRM events back to Meta for optimization
Build and maintain pipelines, triggers, and appointment booking automations


Client Account Onboarding


Run our tracking setup checklist for every new client account
Document setups so anyone on the team can understand what's live
Audit existing client accounts and flag tracking gaps


Requirements


2+ years hands-on experience with Meta Pixel and Events Manager
Proven experience setting up Conversion API (be ready to explain how you handle deduplication)
Strong working knowledge of GoHighLevel: workflows, triggers, pipelines, forms, calendars, webhooks
Experience with Google Tag Manager (web; server-side is a plus)
Comfortable reading basic HTML/JavaScript to place and troubleshoot code snippets
Systematic troubleshooter — you test, verify, and document rather than "set and forget"
Strong written English; you'll document setups and communicate with our team asynchronously
Reliable internet, own computer, and availability for occasional team calls


Nice to Have


Experience with Stape, Hyros, Triple Whale, or other tracking/attribution tools
Zapier or Make (Integromat) experience
Google Ads conversion tracking setup
Experience working with US-based marketing agencies
Shopify or WooCommerce tracking experience

SKILL REQUIREMENT
VIEW OTHER JOB POSTS FROM:
SHARE THIS POST
facebook linkedin
  BENCHMARKS  
Loading Time: Base Classes  0.0011
Controller Execution Time ( Jobseekers / Job )  0.0186
Total Execution Time  0.0216
  GET DATA  
No GET data exists
  MEMORY USAGE  
1,501,616 bytes
  POST DATA  
No POST data exists
  URI STRING  
jobseekers/job/Facebook-Ads-Technical-SpecialistGHL-Specialist-1691149
  CLASS/METHOD  
jobseekers/job
  DATABASE:  onlinejobs (Jobseekers:$db)   QUERIES: 13 (0.0093 seconds)  (Hide)
0.0004   SELECT *
                                
FROM exrates
                                WHERE rate_name 
'USD-PHP' 
0.0003   SELECT *
FROM `employer_jobs`
WHERE `job_id` = 1691149
 LIMIT 1 
0.0013   SELECT *
FROM `employers`
WHERE `employer_id` = 897425
 LIMIT 1 
0.0011   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `miscON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1691149
AND `misc`.`idIS NULL 
0.0005   SELECT e.business_namee.logoe.websitee.rebill_datee.date_added member_datehitsDATEDIFF('2026-07-23',ej.date_added) duration_daysDATEDIFF('2026-07-23',e.rebill_date) duration_rebillej.*, e.deactivate FROM employers eemployer_jobs ej WHERE e.employer_id ej.employer_id AND
                                   ((
e.user_level >= '500' AND ej.date_added <= e.rebill_date)
                                   OR 
e.employer_id '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-07-23',ej.date_added) <= 14 ))
                                   AND 
e.deactivate != AND ej.deleted AND job_id '1691149' 
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1691149 
0.0007   UPDATE employer_jobs SET hit_counts '***Jul-17-2026=827***Jul-18-2026=164***Jul-19-2026=8***Jul-23-2026=1' WHERE job_id'1691149'  
0.0008   UPDATE employer_jobs SET monthly_hits '***Jul-2026=1000' WHERE job_id'1691149'  
0.0008   SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id '' AND job_id '1691149' AND status LIKE 'sent%' ORDER BY id DESC  
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1691149 
0.0018   SELECT COUNT(*) AS `numrows`
FROM `employer_jobs`
WHERE `employer_id` = '897425'
AND `date_added` >= '2022-06-08' 
0.0003   select from teasers 
0.0008   SELECT FROM skill_categories WHERE skill_cat_id='' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)