Google Ads Overall Strategist

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: TYPE OF WORK

Any

: SALARY

400 Euro trial rate

: HOURS PER WEEK

20

: DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

We’re a digital marketing agency helping small and medium-sized businesses across a wide range of industries, including retail, eCommerce, automotive, professional services, construction, hospitality, and more.

Our clients rely on us to help them compete, grow, and achieve measurable results through smart, commercially focused digital strategies.

*The Role*

We’re looking for an experienced **Google Ads Strategist** to take full ownership of a portfolio of client accounts—from strategy and campaign setup to ongoing optimisation, reporting, and growth.

This is not a role where you simply build campaigns and monitor performance metrics. We need someone who thinks strategically about every account, understands each client’s business, designs the right campaign architecture, makes informed budget decisions, and proactively identifies opportunities for improvement.

The question you should be asking every day is:
**“What is the best way to grow this client’s business through Google Ads?”**

—not simply:

**“What is the CPC today?”**

What You’ll Do:
-Own client accounts end to end: Manage strategy, campaign setup, optimisation, reporting, and growth across a diverse portfolio of clients.
-Develop campaign architecture:
-Design and build campaign structures that align with each client’s business model, objectives, and stage of growth across Search, Shopping, Performance Max, Demand Gen, YouTube, and Display.
-Analyse performance: Look beyond surface-level metrics to assess full-funnel performance, identify bottlenecks, diagnose underperformance, and implement effective solutions.
-Manage budget strategy: Recommend and manage budget allocation, scaling plans, and campaign reallocation to maximise return on investment.
-Drive account growth: Proactively identify new opportunities, including new campaign types, audience expansion, feed improvements, and landing page recommendations.
-Manage conversion tracking and measurement: Set up, maintain, and troubleshoot tracking through GA4, Google Tag Manager, enhanced conversions, and Google Merchant Center.
-Deliver strategic client reporting: Communicate what happened, why it happened, and what should happen next—not just present numbers.
-Stay ahead of the platform: Keep up to date with Google Ads changes, new features, automation developments, and relevant industry trends.

What We’re Looking For:

* At least three years of hands-on Google Ads experience across Search, Shopping, Performance Max, and Display.
* Proven strategic thinking and the ability to explain why an account or campaign is structured a certain way—not just how to build it.
* Experience managing multiple client accounts simultaneously within an agency or consultancy environment.
* Strong analytical skills and confidence using Google Analytics 4, Google Tag Manager, and conversion tracking.
* eCommerce experience, including Google Merchant Center, Shopping feeds, and ROAS-focused optimisation.
* Excellent written and verbal communication skills, with the ability to explain strategy clearly to both clients and colleagues.
* A proactive, self-starting mindset. You do not wait to be told what to optimise—you identify opportunities and act on them.
* Google Ads certifications in Search, Shopping, or Performance Max are an advantage.

Nice to Have:
* Experience with Shopify or WooCommerce.
* Familiarity with Meta Ads and cross-channel strategy.
* Knowledge of SEO fundamentals.
* Experience using reporting tools and performance dashboards.

-What We Offer

* A fully remote position with flexible working hours.
* A varied and engaging client portfolio, with no two accounts the same.
* A collaborative and supportive team environment.
* Genuine ownership of client strategy—not simply executing someone else’s plan.
* Opportunities to develop your skills and grow with the agency.

How to Apply:
Please send your cover letter and portfolio.

To confirm that you have read the full job description, include the phrase “I’m proactive” in your application.

SKILL REQUIREMENT

Google Tag Manager Google Ads Google Analytics

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Google Ads Overall Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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