Lifecycle Marketing Specialist

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: TYPE OF WORK

Part Time

: SALARY

TBD

: HOURS PER WEEK

20

: DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

About the Role

Natural Health Practice is looking for a skilled Lifecycle Marketing Specialist to improve customer retention, repeat purchases, and lifetime value through email and SMS marketing.

You will manage campaigns, automated flows, segmentation, testing, and reporting. We need someone who understands customer journeys and can turn email and SMS into a reliable revenue channel.

Key Responsibilities
Build and manage email and SMS campaigns
Create and optimize automated flows
Manage welcome, abandoned cart, browse abandonment, post-purchase, replenishment, review request, and win-back flows
Segment customers based on behaviour, purchase history, and engagement
Plan promotional and educational campaigns
Write or improve email and SMS copy
Coordinate with designers for campaign creatives
Conduct A/B tests on subject lines, offers, layouts, and timing
Monitor deliverability, open rates, click rates, conversion rates, and revenue
Improve customer retention and repeat purchase rate
Maintain campaign calendars
Prepare weekly and monthly performance reports

Requirements
Strong Klaviyo experience
Experience with Shopify-based e-commerce brands
Knowledge of email and SMS marketing best practices
Strong copywriting and communication skills
Experience building and optimizing automated flows
Good understanding of customer segmentation
Strong analytical skills
Knowledge of deliverability and list hygiene
Experience in health, wellness, or supplements is preferred

Tools You May Use
Klaviyo
Shopify
Google Analytics
Google Sheets
Canva
Figma
ChatGPT
ClickUp

What Success Looks Like

Email and SMS revenue increases
Automated flows generate consistent revenue
Customer retention and repeat purchase rates improve
Campaigns are delivered accurately and on schedule
Segmentation becomes more targeted
Reporting clearly explains performance and next actions

Include the work "green" in your application to know that you really understand the role

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Lifecycle Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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