Senior AI Graphic Designer - Realistic AI Ads (Higgsfield, NanoBanana, Claude) - Long-Term

WHO WE ARE

RoofIgnite runs Meta advertising systems for roofing and HVAC contractors doing serious volume. Every ad we run needs a creative behind it, and that creative has to look real. Not stock-photo real, not obviously-AI real. Real enough that a homeowner scrolling their feed believes it's their neighbor's roof getting done.

We run hundreds to thousands of ads at a time across clients. That means we need a constant supply of new creative that doesn't look recycled, doesn't look fake, and doesn't get flagged by the platform or ignored by the scroll.

That's where you come in.

WHY THIS ROLE MATTERS

Bad creative doesn't just underperform, it costs our clients money and it costs us the account. Good creative is the difference between a $40 cost-per-lead and a $15 cost-per-lead. You're not making pretty pictures. You're making the thing that d ---------- whether a homeowner stops scrolling or keeps going.

We're handing you real reference material and real client accounts. What you produce goes straight into live ad campaigns spending real client budget. If it looks fake, we feel it immediately in the numbers, and so does the client.

This is a long-term seat. We're not looking for someone to test the waters for a few weeks. We want someone who gets better at this every month for the next year and beyond, and who wants to grow with the company as our creative demand scales.

This is an urgent hire. We want someone starting immediately.

WHAT YOU'LL OWN

CORE (this is the heart of the job):

AI Image Generation
Take existing reference images and turn them into new, branded ad creatives. That means:
- Swapping faces
- Replacing logos and company branding
- Adding realistic people (sales reps, technicians, homeowners)
- Adding realistic local environments (houses, streets, trash bins, vehicles, etc.)
No distorted faces, no extra fingers, no obvious AI tells. If it looks fake, it doesn't ship.

Video Creation & Editing
Create short AI-generated videos when a campaign calls for it, and edit both AI and non-AI footage into a polished final cut that's ready for paid placement.

Creative Iteration
Follow feedback fast and precisely. You'll get notes on what's not converting or what looks off, and you'll turn those into the next version same day, not next week. Speed matters here as much as quality.

SECONDARY (steady, but not the main event):

Photo Editing
Basic cleanup and polish work in Photoshop or Canva, touching up AI output so it holds up under close inspection.

Organization
Keep creative assets, versions, and client folders organized so nothing gets mixed up across accounts. When you're producing at volume, a messy system costs everyone time.

THE PART MOST PEOPLE GET WRONG:

This role needs two things that rarely live in the same person: real AI tool fluency AND a sharp eye for what actually looks fake. Most applicants have one. The tool-fluent people generate fast but don't catch the extra finger or the warped doorframe. The detail-oriented people catch every flaw but can't produce fast enough to keep up with hundreds of ads running at once. We need both in one person. If you're missing either, this isn't your role, and that's okay.

WHAT WE NEED FROM YOU

- Real, hands-on experience with AI image generation tools (NanoBanana, Higgsfield AI, ChatGPT, Sora, Kling, or similar). Not "I've played around with it."
- Ability to make AI output look realistic under scrutiny, no distorted faces, hands, or artifacts
- Fast turnaround on feedback and revisions
- Basic photo editing skills (Photoshop or Canva a plus)
- Fluent English, written and spoken
- Able to work full-time, Eastern Time Zone hours, 40 hrs/week

BONUS

Experience running Meta ads. If you understand the ad account side, you'll know why certain creative gets approved and certain creative gets suppressed, and you'll build for that from the start.

PAY AND BONUSES

Starting salary is $900 USD/month. On top of that, you earn performance incentives tied to how your creatives actually perform in the ad accounts. Creative that drives bookings at a lower or equal cost than what's already running gets rewarded. Do the work well and you make more. We run hundreds to thousands of ads at a time, so there's real room to grow your output and your pay here.

THE SCREENING TEST (REQUIRED)

Before you apply, generate 2 to 3 sample images that include all three of the following in one image: a person, branding, and a real environment.

Completing this is required, not optional.

To apply, start your application with the word CREATIVE so we know you read this whole post.

Any application that skips the sample images, skips the CREATIVE keyword, or doesn't include a recording will not be considered for an interview. This is a hard gate.

HOW TO APPLY

A recording is mandatory. Submit either a Loom video (strongly preferred) or a Vocaroo voice recording ( ---------- ).

In your recording, cover:
1. Your name and location.
2. What AI tools you use and how you make your images look realistic for ads.
3. What sets you apart from other candidates when we consider bringing you on the team.

Applicants who submit sample images correctly and include a recording are the only ones we'll consider for an interview. No recording, no interview.

The recording is also how we screen English fluency and personality for a role where you'll get fast, direct feedback constantly, so speak clearly and naturally. Be yourself.

Roof Ignite Ltd. is a marketing agency.