Search Engine Marketing (SEM) Specialist (Digital Marketing)

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Jul 16, 2026

JOB OVERVIEW

To be considered for this role, please read every instruction on this page before submitting. This application contains specific instructions embedded throughout - submissions that don't follow them will be automatically rejected.
- Attention to detail matters.
- Submit the application form in full.

Education
(1) Bachelor’s degree in Marketing, Business, Communications, Advertising, Information Technology, or a related field.
(2) Certifications in Google Ads (Search, Display, Video, Shopping) are highly desirable.
(3) Google Analytics 4 (GA4) and Google Tag Manager (GTM) certifications are strong advantages.
(4) Equivalent hands-on SEM experience may be considered in place of formal education.

________________________

Experience
(1) Minimum 2–4 years of experience in Search Engine Marketing (SEM) or PPC campaign management.
(2) Proven experience managing Google Ads campaigns with measurable ROI/ROAS results.
(3) Hands-on experience with keyword research, bidding strategies, and campaign optimisation.
(4) Experience with conversion tracking setup using GA4 and Google Tag Manager.
(5) Familiarity with landing page optimisation and conversion rate improvement strategies.
(6) Experience working with budgets, reporting, and performance-driven campaigns.
(7) Exposure to eCommerce or lead generation campaigns is highly preferred.

___________________________

Additional Requirements
Essential Skills
(1) Strong knowledge of Google Ads platform and campaign structures
(2) Expertise in keyword research, match types, and search intent targeting
(3) Ability to optimise campaigns for CTR, CPA, CPL, and ROAS
(4) Proficiency in GA4 reporting and campaign performance analysis
(5) Experience with Google Tag Manager for tracking setup and debugging
(6) Strong analytical and problem-solving skills
(7) Ability to manage multiple campaigns and budgets simultaneously
(8) Excellent communication and reporting skills
(9) Strong attention to detail and data accuracy

High-Value Skills
(1) Experience with Performance Max campaigns and smart bidding strategies
(2) Knowledge of Meta Ads or multi-channel paid media strategies
(3) Experience in CRO (Conversion Rate Optimisation) and landing page testing
(4) Advanced remarketing and audience segmentation strategies
(5) Experience with Looker Studio dashboard creation and automation reporting
(6) Understanding of sales funnels and customer journey mapping
(7) Experience in eCommerce SEM scaling strategies
(8) Knowledge of AI tools for ad copy and campaign optimisation

________________________

Responsibility & Context
The Role
(1) Plan, execute, and optimise Google Ads campaigns across search, display, and remarketing networks
(2) Conduct keyword research and develop high-performing campaign structures
(3) Manage bidding strategies to maximise ROI and achieve campaign goals
(4) Monitor and analyse campaign performance daily, weekly, and monthly
(5) Optimise ad copy, targeting, and landing pages to improve conversion rates
(6) Set up and maintain accurate conversion tracking using GA4 and GTM
(7) Provide clear performance reports with insights and recommendations
(8) Collaborate with designers, developers, and marketing teams to improve campaign outcomes
(9) Continuously test and refine campaigns to improve efficiency and scalability

Important
(1) Must be highly data-driven with strong analytical thinking
(2) Focus on measurable performance outcomes (ROI, CPA, ROAS)
(3) Ability to work across numerous client accounts and in a performance-focused environment
(4) Strong accountability for campaign results and optimisation decisions
(5) Must stay updated with Google Ads changes, policies, and best practices
(6) Commitment to ethical and compliant advertising practices

_______________

READ BEFORE SUBMITTING

To confirm you have read this job description thoroughly:
(1) In the Strategic Thinking Statement, write the words "Data Before Assumptions."
(2) In the Execution Approach, include the name of your favorite social media platform.

FORMN HERE > ----------

*All applications must be submitted via the form. Incomplete submissions will not be reviewed.*
_________________

What Happens Next:
(1) You submit the application form.
(2) We review resumes and shortlist suitable candidates.
(3) Shortlisted candidates receive a practical skills assessment.
(4) Only applicants who demonstrate strong attention to detail and successfully complete the skills assessment will move forward.

SKILL REQUIREMENT

Google Ads Search Engine Marketing Digital Marketing

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Search Engine Marketing (SEM) Specialist (Digital Marketing)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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