Senior Meta Ads Buyer + Performance Creative Strategist for DTC Supplement Brand

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TYPE OF WORK

Full Time

SALARY

1500-2500+

HOURS PER WEEK

40

DATE UPDATED

Jul 16, 2026

JOB OVERVIEW

Cloud9 Supplements is hiring a Senior Meta Ads Buyer + Performance Creative Strategist to help scale our DTC supplement brand from approximately $4M/year to $1M+/month.

This is not a basic Facebook ads management role.

We need someone who understands:

* Meta ads for DTC ecommerce
* direct-response creative strategy
* static ad creation
* UGC/video briefing
* landing page and funnel strategy
* supplement buyer psychology
* creative testing
* scaling winners
* killing losers fast
* reading real performance data

Our main products include:

Daily Restore — daily liver and recovery support for health-conscious people who drink socially, care about liver health, and want to support their body after alcohol, stress, processed food, and modern metabolic burden.

Crave Away — support for alcohol cravings and urge control, especially for people who want the second drink or craving loop to feel less automatic.

We run Meta ads, Shopify funnels, advertorials, VSLs, UGC, static ads, and direct-response landing pages.

You will work directly with the founder.

Your Role

You will help own the full creative-performance loop:

Research ? angle strategy ? ad concepts ? static creative ? video briefs ? landing page direction ? launch ? analysis ? iteration

You should be able to look at winning ads, customer reviews, competitor ads, landing pages, and Meta data, then turn that into new concepts that can actually spend and convert.

Responsibilities

Meta Ads Buying

* Build and manage Meta campaigns for DTC supplements
* Launch and test new creative concepts efficiently
* Manage CBO and ABO campaigns
* Understand broad targeting, creative testing, scaling, and fatigue
* Monitor CPA, ROAS, CTR, CPC, CVR, AOV, spend, frequency, and contribution
* Make daily decisions on what to kill, keep, duplicate, scale, or relaunch
* Create daily and weekly performance summaries

Creative Strategy

* Research competitor ads, winning supplement angles, Reddit threads, reviews, YouTube, TikTok, and Meta Ad Library
* Develop new ad angles and hooks
* Build creative pods around specific avatars and beliefs
* Write static ad concepts and copy
* Create strong cold-traffic static ads using Canva/Figma/Photoshop
* Brief video editors for UGC, AI UGC, motion statics, and VSL-style ads
* Identify why ads are winning or failing

Funnel / Landing Page Strategy

* Match ads to the correct landing page
* Help create advertorial/listicle/page concepts
* Spot landing page friction
* Recommend page tests based on creative angle and buyer intent
* Understand offer fit, subscription friction, AOV, and checkout flow

Required Experience

Please only apply if you have real experience with most of the following:

* 2+ years managing Meta ads for ecommerce
* DTC supplement, health, beauty, wellness, fitness, or similar experience
* Experience spending at least $1000-$2,000/day on Meta
* Experience with Shopify brands
* Strong understanding of creative testing
* Ability to make strong static ads yourself
* Ability to analyze ad performance beyond surface-level CTR
* Understanding of direct-response hooks, mechanisms, offers, and funnels
* Good written English
* Strong attention to detail
* Comfortable using AI tools like ChatGPT, Claude, Midjourney, Canva AI, etc.

You Are NOT A Fit If

Do not apply if:

* You only know boosted posts
* You are mainly a social media manager
* You only follow client instructions and do not think strategically
* You cannot create static ads yourself
* You judge ads mainly by CTR
* You do not understand landing pages
* You have never worked with ecommerce
* You need step-by-step instructions for every task
* You are uncomfortable being judged by performance

What Great Looks Like

A great person in this role can:

* Study 50 ads and find the pattern underneath the winners
* Turn one insight into 5–10 ad concepts
* Build simple but strong static ads for cold traffic
* Understand when high CTR is misleading
* Know when an ad is a false positive
* Know when Meta attribution is lying
* Connect creative angle to landing page intent
* Launch tests without overcomplicating the account
* Communicate clearly and directly
* Move fast without being sloppy

Weekly Output Expectations

Once trained, you should be able to help produce:

* 5–10 new angle ideas per week
* 10–20 new ad concepts/variations per week
* 5–10 strong static ads per week
* 2–5 video/UGC briefs per week
* 1–2 landing page or advertorial concepts per month
* Daily media buying notes
* Weekly creative performance review

Quality matters more than raw volume.

We do not want random ads. We want strategic, well-researched, direct-response ads.

Tools You Should Know

Helpful tools:

* Meta Ads Manager
* Shopify
* Canva
* Figma or Photoshop
* Google Sheets
* Meta Ad Library
* Foreplay, MagicBrief, or similar swipe tools
* ChatGPT / Claude / AI tools for creative and landers
* Triple Whale, Northbeam, GA4, or similar attribution tools

You do not need to know every tool, but you must be fast at learning.

Compensation

Base salary:

$1,500–$2,500/month+ USD, depending on experience.

Performance bonus opportunities:

* Bonus for validated winning ad concepts
* Bonus for ads that scale profitably
* Bonus for helping improve account performance
* Long-term growth opportunity as the brand scales

We want someone long-term who can grow with the company.

Application Instructions

To apply, reply with the word:

CLOUD9

at the top of your application.

Then answer these questions:

1. What DTC ecommerce brands have you personally managed Meta ads for?
2. Have you worked with supplements, health, wellness, beauty, fitness, or similar products?
3. What was the highest monthly ad spend you personally managed?
4. What was your best-performing campaign and why did it work?
5. What is one campaign that failed, and what did you learn?
6. Explain your creative testing process.
7. How do you d ---------- whether to kill or scale an ad?
8. Can you make static ads yourself? Please include 3–5 examples.
9. Please include screenshots of Meta Ads Manager results where possible. You may blur private info.
10. Please include any landing pages, advertorials, or funnel pages you helped with.
11. What AI tools do you use in your workflow?
12. What is your expected monthly salary in USD?
13. Are you available full-time?
14. Can you overlap 2–3 hours per day with U.S. Pacific Time?

Applications that do not follow instructions will be ignored.

Paid Test

Shortlisted candidates will be invited to complete a paid test.

The test will include:

* Reviewing Cloud9 ads and landing pages
* Creating new ad angles
* Writing ad concepts
* Making one static ad
* Recommending a campaign testing structure

We pay for strong test submissions.

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