Sales and Marketing Virtual Assistant - Lead Research, CRM and Written Outreach

Ksense Technology Group is seeking a reliable, detail-oriented Sales & Marketing Virtual Assistant to support our LinkedIn outreach and market research efforts.

We will provide you with a list of target companies. You will use LinkedIn Sales Navigator to identify the appropriate decision-makers within those organizations, send outreach messages using approved templates, manage follow-ups to answer questions or book a research call for our team, and maintain accurate records of outreach activity and responses.

You will also review transcripts from market research calls conducted by our team and use approved AI tools to help prepare clear, accurate summaries of those conversations.

This is not a high-volume, copy-and-paste outreach position. Although messaging templates will be provided, you must use good judgment when selecting contacts, reviewing profiles, adapting messages when appropriate, and responding professionally to prospect questions.

The ideal candidate is organized, dependable, comfortable working independently, and able to follow established processes while recognizing when a situation should be escalated.

Key Responsibilities:

- LinkedIn Prospecting and Outreach
- Review lists of target companies provided by our team
- Use LinkedIn Sales Navigator to identify the most appropriate decision-makers at each company
- Evaluate prospects based on their title, responsibilities, seniority, department, and relevance to our services
- Identify additional stakeholders when more than one person may influence a purchasing decision
- Send LinkedIn connection requests, InMails, and follow-up messages using approved templates
- Make minor adjustments to templates when necessary based on the prospect’s role, organization, or response
- Respond professionally to straightforward prospect questions using approved information and guidelines
- Maintain a natural and professional tone while communicating on behalf of company leadership
- Escalate technical questions, pricing questions, objections, interested prospects, and sensitive conversations to the appropriate tea ---------- mber
- Monitor LinkedIn messages and ensure responses are handled promptly
- Follow established outreach sequences, follow-up schedules, and daily activity limits
- Avoid duplicate outreach to contacts who have already been approached
- Protect the professional reputation of Ksense and its leadership in every interaction

CRM and Recordkeeping
- Record prospects, contact information, outreach activity, responses, and follow-up dates in our CRM
- Maintain accurate statuses and notes for each prospect
- Document which decision-makers were selected and why they were considered relevant
- Mark contacts and companies as interested, unqualified, unresponsive, or requiring follow-up
- Notify the appropriate tea ---------- mber when a prospect shows interest or requests a meeting
- Keep lead lists and outreach records organized, accurate, and current
- Provide regular reports on outreach activity, response rates, interested prospects, and recurring questions

Research Call Summaries
- Review transcripts from market research calls conducted by our team
- Use approved AI tools to assist with drafting research call summaries
- Carefully edit and verify AI-generated content against the original transcript
- Produce clear, accurate, and well-organized summaries of each conversation
- Identify key pain points, priorities, current systems, business challenges, desired improvements, and recurring themes
- Capture important statements, examples, objections, and notable observations
- Document action items, follow-up opportunities, and recommended next steps
- Flag unclear transcript sections or information that may require further review
- Maintain an organized library of call summaries and research findings

Schedule

This position will begin on a part-time basis, approximately 20 hours per week with the potential to expand based on business needs and your performance. You will be expected to work during our business hours. We are located in the MDT/MST time zone.

Required Qualifications
- Excellent written English
- Strong professional communication skills
- Strong attention to detail
- Previous experience with LinkedIn prospecting, lead generation, or online research
- Ability to identify relevant decision-makers within a company
- Ability to follow messaging templates while making appropriate minor adaptations
- Good judgment when responding to prospect questions
- Ability to recognize when a conversation should be escalated
- Ability to summarize long conversations clearly and accurately
- Strong organizational and time-management skills
- Ability to follow detailed instructions and standard operating procedures
- Comfortable learning new software, AI tools, and business processes
- Ability to handle confidential company and prospect information responsibly
- Reliable computer, internet connection, and backup internet option
- Willingness to receive feedback and continuously improve

Communication and Escalation Expectations

You will be authorized to handle routine LinkedIn outreach and straightforward responses using our approved messaging, information, and guidelines.

You will not be expected to invent answers or make commitments on behalf of the company. When uncertain, you should pause and request guidance.

What Success Looks Like

Success in this role means:
- The correct decision-makers are identified at the companies we provide
- Outreach is completed consistently and according to the established process
- Messages are professional, accurate, and free of errors
- Templates are adapted thoughtfully without changing their intended meaning
- Prospect questions receive timely and appropriate responses
- Interested prospects are escalated promptly
- No unauthorized promises, pricing statements, or technical claims are made
- Follow-ups are sent on schedule
- CRM records remain complete and current
- Duplicate or inappropriate outreach is avoided
- Call summaries are accurate, useful, and clearly organized
- AI-assisted work is reviewed carefully rather than accepted without verification
- Our professional reputation is protected in every interaction

About Ksense Technology Group

Ksense Technology Group is a U.S.-based custom software development and technology consulting company. We help organizations improve operations through custom applications, system integrations, data solutions, workflow automation, and modernization of outdated or disconnected software.

In this role you will report to the Director of Project Coordination.