Marketing Coordinator (Social Media & Content)

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TYPE OF WORK

Full Time

SALARY

$4.50–$6.00 / hour (based on experience)

HOURS PER WEEK

20

DATE UPDATED

Jul 24, 2026

JOB OVERVIEW

Gardens America
Marketing Coordinator

Reports To: Marketing Manager / President | Department: Marketing | Location: Doral, Florida

About Gardens America
Gardens America is a third-generation, family-owned floral importer founded in 1969. We source and distribute
distinctive fresh-cut flowers worldwide, helping floral professionals succeed through quality products, trusted
partnerships, and exceptional service.

Position Summary
The Marketing Coordinator executes digital marketing activities focused on social media publishing, community
engagement, quality control, campaign support, reporting, and organization. Content creation may be requested,
but it is not the primary responsibility.
The ideal candidate is organized, detail-oriented, responsive, creative, and passionate about flowers.

Primary Responsibilities
Social Media and Community Engagement
? Schedule and publish social posts and daily Instagram and Facebook Stories.
? Review captions, visuals, links, tags, and branding before publication.
? Respond to comments and direct messages in the correct brand voice.
? Engage florists, wholesalers, supermarkets, event professionals, and industry partners.
? Repost approved content, engage target accounts, and flag leads or concerns.
? Support community-management SOPs.

Marketing and Sales Support
? Support email, promotional, and digital campaigns.
? Research prospects and maintain target-account lists.
? Track marketing-qualified leads and coordinate opportunities with sales.

Content, Reporting, and Assets
? When requested, assist with Stories, posts, emails, simple graphics, and basic edits.
? Track engagement, reach, follower growth, website traffic, email performance, leads, and top content.
? Prepare monthly reports with observations and recommendations.
? Organize videos, product images, brand assets, templates, testimonials, and campaign files.

Success Metrics
? Consistent, accurate, and timely publishing
? Growth in engagement and qualified followers
? Website traffic and marketing-qualified leads
? Community responsiveness, brand accuracy, and project completion

Qualifications
? Two or more years of marketing, social media, or coordination experience.
? Bachelor’s degree in marketing, communications, business, or a related field preferred.
? Strong English writing, communication, organization, follow-through, and attention to detail.
? Experience with social publishing, community management, and multiple deadlines.
? Working knowledge of Canva, Adobe Creative Suite, CapCut, or similar tools.
? Photography, video editing, AI tools, and floral-industry experience are preferred, not required.
? A passion for flowers, critical thinking, and customer service are essential.
Spanish speaking preferred.

Our Brand Promise
Every marketing activity should reflect: Family. Trust. Quality. Relationships. Integrity. Service. Reliability.
The hero of every story is Gardens America and the customers, growers, and floral professionals we serve.

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