MERCH CARTEL

Tik Tok Growth & Content Specialist

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: TYPE OF WORK

Part Time

: SALARY

DOE

: HOURS PER WEEK

20

: DATE UPDATED

Jul 14, 2026

JOB OVERVIEW

Philippines-Based Virtual Assistant | Part-Time Remote

We are a growing U.S.-based e-commerce business offering hats, apparel, gifts, and lifestyle products.
We are looking for a creative and results-driven TikTok Growth & Content Specialist based in the Philippines. Your primary responsibility will be to grow our TikTok following organically, increase engagement, build brand awareness, and help turn viewers into customers.

This is not a basic posting position. We need someone who understands TikTok culture, strong video hooks, short-form storytelling, audience engagement, trends, search optimization, and performance analytics.

Position Details:

Location: Remote—Philippines
Schedule: Approximately 20 hours per week
Workdays: Monday through Friday
Time Zone: Philippine daytime hours with limited overlap for meetings during U.S. Central Time
Reports to: Business Owner and Team Lead
Compensation: Based on experience and demonstrated results

Primary Responsibilities:

TikTok Growth Strategy
• Audit our existing TikTok account and identify opportunities for improvement.
• Develop an organic TikTok growth strategy aligned with our products, brand voice, and target customer.
• Build and maintain a 30-day content calendar.
• Research competitors, successful product accounts, relevant creators, trending formats, sounds, keywords, and content opportunities.
• Use TikTok Creative Center, Creator Search Insights, account analytics, and other approved research tools.
• Recommend realistic monthly growth goals based on account performance.

Content Creation
• Develop short-form video concepts for hats, apparel, gifts, and lifestyle products.
• Write strong opening hooks, scripts, captions, calls to action, and on-screen text.
• Turn product photos, raw videos, customer content, and existing brand assets into engaging TikTok videos.
• Create content such as:
o Product demonstrations
o New-product reveals
o Behind-the-scenes videos
o Packaging and order-processing videos
o Founder and brand-story content
o Customer-focused lifestyle content
o Trend-based videos
o Educational and entertaining product content
o Gift guides and seasonal content
o Comment-response videos
• Edit videos using CapCut, Canva, TikTok editing tools, or similar software.
• Add appropriate captions, transitions, sound, cover images, and on-screen text.
• Maintain a consistent visual identity and brand voice.

Publishing and Optimization
• Publish approximately five to seven approved TikTok videos per week.
• Optimize captions, keywords, hashtags, cover text, and calls to action.
• Schedule or publish content at times supported by account analytics.
• Test different hooks, video lengths, formats, products, and calls to action.
• Review every video before posting for spelling, accuracy, branding, and product information.

Audience Engagement
• Respond professionally to comments and appropriate direct messages.
• Engage with relevant creators, customers, and accounts within our target market.
• Identify common questions that can be turned into future videos.
• Encourage genuine conversations and community participation.
• Identify potential creator, affiliate, user-generated-content, and collaboration opportunities.

Analytics and Reporting:

Provide a concise weekly performance report that includes:
• Followers gained
• Total video views
• Average and median views per video
• Watch time and completion rate
• Likes, comments, shares, and saves
• Profile visits
• Link clicks when available
• Best-performing videos
• Underperforming videos
• Lessons learned
• Recommended content for the following week

The specialist must use data to improve future content rather than repeatedly posting the same type of video.
Required Qualifications
• At least two years of experience managing or growing TikTok accounts.
• Demonstrated experience growing followers organically.
• A portfolio containing TikTok accounts or videos you personally managed.
• Ability to provide screenshots or other evidence of past account growth and performance.
• Strong understanding of TikTok trends, hooks, storytelling, search behavior, audience retention, and community engagement.
• Experience editing vertical videos in CapCut, Canva, Adobe Premiere, or similar software.
• Strong written and spoken English.
• Excellent attention to detail.
• Ability to follow brand guidelines and meet weekly deadlines.
• Reliable computer, smartphone, and high-speed internet connection.
• Ability to work independently and communicate progress clearly.

Preferred Qualifications
• Experience with fashion, hats, apparel, gifts, lifestyle brands, or e-commerce.
• Experience creating content for a U.S. audience.
• Experience with TikTok Shop, creator outreach, affiliate marketing, or user-generated content.
• Knowledge of Canva, Google Drive, Google Sheets, Dropbox, and project-management platforms.
• Experience repurposing TikTok content for Instagram Reels, Facebook Reels, and YouTube Shorts.

Performance Expectations:

During the first 30 days, the selected specialist will be expected to:
• Complete an account and competitor audit.
• Establish baseline performance measurements.
• Create a 30-day content strategy.
• Publish content consistently according to the approved schedule.
• Test multiple hooks and content formats.
• Submit weekly analytics reports.
• Demonstrate measurable improvement in reach, engagement, profile activity, and follower growth.

Follower growth must be organic. We do not permit:
• Purchased followers
• Bots or automated engagement
• Follow-for-follow schemes
• Engagement pods
• Spam comments
• Unauthorized reposting
• Copyright violations
• Fake reviews or testimonials
• Misleading claims
• Unapproved changes to account settings

Security and Confidentiality:

The selected specialist must protect all business information and login credentials. You may not share account access, change passwords, add users, modify payment information, contact customers outside approved channels, or publish unapproved content.

All videos, scripts, graphics, templates, research, account data, and content created for the business will remain the property of the business.

How to Apply

Please submit the following:
1. A short introduction explaining your TikTok experience.
2. Links to two or three TikTok accounts you have managed.
3. Examples of videos you personally created or edited.
4. Screenshots showing follower, reach, or engagement growth.
5. A short explanation of how you would grow a product-based TikTok account.
6. Three sample video ideas for a hat, apparel, and gift business.
7. Your preferred editing software.
8. Your weekly availability in Philippine Time.
9. Your expected hourly or monthly rate.
10. The word GROWTH at the beginning of your application so we know you read the complete posting.

Please clearly explain which parts of each account you personally handled. Do not submit accounts that you did not manage.

Paid Trial Project
Qualified candidates may be invited to complete a paid trial project. The trial may include:
• Reviewing our current TikTok account
• Developing three video concepts
• Editing one or two short videos using supplied assets
• Writing hooks, captions, and calls to action
• Explaining how each video is intended to attract and retain viewers

We are looking for someone interested in a dependable, long-term working relationship—not a one-time project.

SKILL REQUIREMENT

Content Creation Tiktok Ads Social Media Video Editing

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MERCH CARTEL

Tik Tok Growth & Content Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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