Social Media & Brand Growth VA - Music Artist + Lifestyle Content

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TYPE OF WORK

Part Time

SALARY

320

HOURS PER WEEK

15

DATE UPDATED

Jul 13, 2026

JOB OVERVIEW

**JOB DESCRIPTION**

**Social Media & Brand Growth VA — Music Artist + Lifestyle Content**
Remote · Part-time (3hrs/day) · Flexible with some EST overlap · 4-5 usd/hr

An independent singer-songwriter/producer (indie-pop, jazz, R&B, soul — think Clairo, RAYE, Laufey, Olivia Dean) is looking for an experienced, creative virtual assistant to grow her social presence across TikTok, Instagram, and YouTube Shorts. The main goal is real fans — people who listen to the music and come to shows — not just follower counts. Examples of content that's already worked well will be shared as a starting baseline.

**What you'll be doing:**
- Running a full social media audit across TikTok, Instagram, and YouTube — identifying what's working, what's not, and where the growth opportunities are
- Posting content with a platform-specific split: TikTok 50% music/artist, 50% lifestyle; Instagram and YouTube Shorts primarily music/artist with lifestyle as a lighter layer
- Repurposing raw clips into short-form cuts with captions and trending sounds
- Researching trends and formats across both the music niche and the lifestyle/influencer niche
- Managing comments and DMs, engaging with fans and community
- Tracking analytics with a focus on real conversion — streams and show interest, not just views
- Contributing content ideas and strategic input, not just executing tasks

**The details:**
- 3 hours/day, flexible timing, some Toronto/EST overlap preferred
- Pay 4-5usd/hr
- Ongoing, long-term role for the right fit
- Start date: ASAP

**How to apply:**
Send examples of content or accounts you've grown (music and/or lifestyle), and a short note on what you'd look for in a social audit.

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**CANDIDATE REQUIREMENTS**

- Significant, proven experience in social media management and growth — not an entry-level role
- Track record of running social audits and turning them into actual strategy, not just scheduling
- Comfortable with CapCut or similar editing tools (captions, trims, text overlays)
- Strong understanding of short-form content mechanics across both music-fan and general lifestyle audiences
- Strong English, proactive communicator, confident giving strategic and creative input
- Bonus: experience specifically growing musicians/artists online, or working with creators in the influencer space

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