Copywriter and Video Editor for E-com

We are looking for someone who can both think and execute.

This is NOT a role for someone who only writes scripts, only edits videos or only generates AI content.

We need someone who can actually analyze creatives and clearly explain the difference between losing creatives and winning creatives.

We need someone who can explain why a creative is winning or losing — not just say that it has a “good hook” or “good editing.”

We need someone who understands direct-response marketing and knows that the goal is not to make beautiful content. The goal is to make people stop, believe, want the product and buy.

We need someone who can research the customer properly by studying reviews, comments, support questions, objections, competitors, existing creatives and performance data.

We need someone who can find the real customer problem, desire, fear or frustration — not just repeat generic benefits from the product page.

We need someone who can identify the customer’s current belief and replace it with a new explanation that makes our product the logical solution.

We need someone who can build every creative around one clear central thesis instead of trying to communicate ten different ideas in one video.

We need someone who can create pattern-interrupting hooks that stop the right customer, not random people who will never buy.

We need someone who understands that a hook must create curiosity while still making the product category, problem or desired outcome relevant within the first few seconds.

We need someone who knows how to visualize problems without making the creative look ridiculous, childish, overly dramatic or unserious.

We need someone who can handle sensitive topics with empathy and realism without blaming, insulting or embarrassing the customer.

We need someone who understands that visuals are not decoration. Every shot must qualify the audience, visualize the problem, explain the mechanism, prove a claim, handle an objection or drive action.

We need someone who can place the visual proof at the exact ---------- nt the claim is being made.

We need someone who understands the difference between showing the product and actually proving why the product works.

We need someone who can create realistic product demonstrations, comparisons, problem visualizations, outcome scenes and proof sequences.

We need someone who can use AI properly so the result looks realistic — NOT like you entered one prompt, accepted the first result and called it finished.

We need someone who can leverage AI to create product videos and images where the product remains completely consistent throughout the creative.

The product, color, shape, material, fit, packaging and construction must NOT suddenly change between scenes.

We need someone who notices incorrect anatomy, strange hands, unrealistic movement, broken physics, inconsistent lighting, fake fabric and other obvious AI mistakes.

We need someone who is willing to regenerate, edit, composite and refine scenes until they actually look believable.

We need someone who can create ads that do not feel or look like traditional ads but still convert like crazy.

We want native social content on the surface with strong direct-response structure underneath.

We do NOT want studio polish as the dominant surface.

We need someone who understands how real phone footage, imperfect framing, ordinary environments, believable lighting and natural delivery can create more trust than an expensive-looking commercial.

We need someone who can create UGC-style creatives, AI B-roll, product demonstrations, dialogue concepts, problem-reframe videos, reply-to-comment ads, list formats and other direct-response structures.

We need someone who can write natural scripts that sound like something a real person would say — not like an AI-generated advertisement.

We need someone who can write captions and voiceovers in simple, spoken and concrete language.

We need someone who understands pacing and can keep attention by introducing new proof, information and visuals without constantly changing the main message.

We need someone who can make creatives understandable during fast, sound-off scrolling while also making the voiceover sound natural when listened to without the visuals.

We need someone who can work across Swedish, Norwegian, Danish and English creatives and make sure the language actually sounds native.

We need someone who understands that translating words is not enough. The customer language, delivery, captions and cultural feeling must also match the market.

We need someone who can create several meaningful variations from one strong concept instead of constantly abandoning the strategy and producing random new videos.

We need someone who can separate and test variables such as the angle, hook, visual hook, proof, offer, creator and format.

We need someone who can review performance data, document what was tested and use the result to improve the next creative.

We need someone who can take a winning creative and identify exactly which belief changed, which proof made it believable and which visual carried that proof.

We need someone who cares about accuracy and does not invent reviews, customer results, research, guarantees, comparisons or product claims.

We need someone who follows briefs carefully, notices small details and delivers the correct number of creatives, languages, formats and variations.

We need someone who takes feedback seriously, fixes problems properly and does not make the same mistake repeatedly.

We need someone who is proactive and can think independently. We do not want to explain every shot, every prompt and every edit step by step.

We need someone who actually cares about the brand and the performance of the creatives.

The more money we make from your creatives, the more valuable you become to us and the more money you will make. Simple as that.

What we do NOT want

We do NOT want someone who thinks being a Creative Strategist means generating random scripts with ChatGPT.

We do NOT want someone who uses one AI prompt, accepts obvious mistakes and calls the content finished.

We do NOT want beautiful AI scenes that do not look believable.

We do NOT want inconsistent products, incorrect underwear, changing packaging, broken anatomy or unrealistic physics.

We do NOT want generic lifestyle B-roll that has no connection to the claim being made.

We do NOT want random clips of smiling women, people walking, coffee cups, sunsets or products spinning on a table unless the visual performs a clear strategic job.

We do NOT want cinematic commercials, excessive transitions, glossy lighting or expensive studio aesthetics to be the dominant surface.

We do NOT want creatives that immediately feel like advertisements.

We do NOT want generic clickbait hooks that attract attention without qualifying the customer.

We do NOT want hooks that promise something the rest of the video or landing page does not deliver.

We do NOT want copied TikTok trends without a clear reason for using them.

We do NOT want feature dumps where every product benefit is forced into one video.

We do NOT want five different angles competing inside the same creative.

We do NOT want vague claims such as “premium quality,” “game-changing,” “revolutionary” or “the ultimate solution” without visual proof.

We do NOT want scripts where the visuals are described as “show a woman,” “show the product” or “add lifestyle B-roll.”

We do NOT want creatives that look attractive but have no belief chain, mechanism, proof or reason to buy.

We do NOT want someone who prioritizes output volume over performance.

We do NOT want someone who blindly produces more creatives without learning from previous results.

We do NOT want someone who ignores the brief, submits the wrong language, creates one video when two were requested or leaves obvious problems unfinished.

We do NOT want someone who needs constant hand-holding or becomes defensive when receiving direct feedback.

We are not looking for someone who can simply make content.

We are looking for someone who can create performance creatives that make the customer understand:

This is for me.
This is the real problem.
This is why the product works.
This is the proof.
This is why I should buy now.