Head Of Content - Strategy, Editing and Team Leadership (short and long form video)

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TYPE OF WORK

Full Time

SALARY

Negotiable

HOURS PER WEEK

40

DATE UPDATED

Jul 11, 2026

JOB OVERVIEW

Job Title: Head of Content — Strategy, Editing, and Team Leadership (Short-Form & Long-Form Video)

About Us
We're a growing content brand in the dog training space with real audience traction across platforms:


Facebook: ~6,000 followers
TikTok: ~15,000 followers
YouTube: ~9,500 followers (short-form and long-form)
Instagram: ~2,600 followers (this is our weakest platform and where we most need help)

Our top videos have hit 200,000+ views, but those are outliers — a lot of our content is only pulling 300 views. Views and follower growth have been trending in the wrong direction, and we know we need a leader, not just another executor, to turn the trajectory around.

This is a career opportunity, not a gig. We're looking for someone who wants to build something.

Who This Role Is Really For
We think the ideal person for this role is someone who's been embedded on a serious content team — an established creator's back-end team, a top short-form agency, a podcast studio, or a growth-focused content studio — and has absorbed how the real systems work.

You know how to plug numbers into a framework. You've seen how the pros build hooks, structure retention, and diagnose declines. You've been using AI tools (Claude, ChatGPT, Manus, or others) as part of your workflow, not as a gimmick — for research, ideation, scripting, and analysis.

Now you're ready to break out and lead your own operation. You want a brand you can put your fingerprints all over. You want a career, not a client.

If that's you, keep reading.

What This Role Is
You'll be our Head of Content. You'll own the growth strategy across TikTok, Instagram, YouTube (both short-form and long-form), and Facebook. You'll lead our existing team, train new tea ---------- mbers as we ramp content back up, and set the bar with your own edits.

Full transparency: at one point we were producing 10+ pieces of content per day with a team of five video editors. Right now we're down to one piece per day. We want to get back to that volume - but done properly, with content built for each platform rather than the same video reposted everywhere. That was one of the mistakes of our previous team, and it's not one we'll repeat.

You'll grow into running the entire content operation as we scale back up.

This Is a Full-Time, Exclusive Role
To be clear: we're hiring you to work 100% for us. Not as a freelance client, not as a side project alongside other agencies. Full-time, exclusive, no conflicts. In return, you get a real career path with a brand that's committed to investing in you and the team we build together.

What You'll Actually Do
Own multi-platform growth strategy: content pillars, hooks, retention structure, pinning, profile optimization, posting cadence
Audit our existing accounts and diagnose exactly why views and follower growth have stalled
Lead, mentor, and train our existing editing team, plus new tea ---------- mbers we bring on as we scale
Edit videos yourself to model what "great" looks like and set the standard for the team
Build platform-specific content strategies - TikTok, Reels, YouTube Shorts, YouTube long-form, and Facebook are five different games and should be treated that way
Analyze top-performing videos and systematize what makes them work
Track performance in Metricool and report weekly on what's moving the needle
Stay ahead of algorithm shifts across all platforms
Help us build the team back out to full production capacity as we scale

Who You Are
You're operating a few levels above "social media manager." You've either:

Worked in-house or under contract with an established creator, agency, or content studio, OR
Built and scaled your own accounts to a level that proves you understand growth at scale

Either path is welcome, but you need to actually be at that tier. This isn't a role for someone still learning the fundamentals.
You also:

Can read a set of analytics and tell a story with them - not just "this did well" but why, and what to do next
Understand the difference between views and follows, and know how to engineer the ---------- nt a viewer d ---------- to follow
Understand that TikTok, IG Reels, YouTube Shorts, YouTube long-form, and Facebook are all different games
Can brief an editor so clearly they don't need to ask questions
Can also do the edit yourself at a high level
Have clear written English, and are comfortable on regular Google Meet calls (accent doesn't matter)
Use AI tools fluently as part of your workflow
Want a long-term, full-time, exclusive role where you can grow into leading a team

Bonus Points

Dog training, pet, or animal niche experience
Long-form YouTube growth experience (we have long-form running but it hasn't gained traction — we need someone who can change that)
You've turned around a declining account before
You've been part of a team that grew accounts into the hundreds of thousands or millions
You've scaled a content team's output significantly (going from low to high volume without dropping quality)

Tools We Use

Metricool (analytics and scheduling)
CapCut (editing)
Time Doctor (time tracking — everyone on the team uses it; this is how we verify hours)
Open to your recommendations on what else would help

Hours

Full-time, 40 hours per week (8 hours per day)
Long-term, exclusive role with real growth potential — this is a career, not a task list

How to Apply
Applications that skip these steps will be ignored:

Start your message with the phrase: "Head of Content ready."
Share links to accounts or channels you've personally grown or worked on at a strategic level. Include rough before/after numbers and timeframe. If you can't share links, don't apply.
Tell us: when an account's views and follower growth start declining, what are the first three things you look at, and in what order?
Describe one time you either turned around a declining account or diagnosed the specific reason a video underperformed. Be specific.
Tell us one thing you'd want to know about our business or our current content before proposing a strategy. (We want to see how you think, not what you already assume.)
Briefly: what AI tools are part of your workflow, and how do you actually use them?

A note on timing — please read this carefully:
There is no rush to submit your proposal. We will not be making a hire for at least 7–10 days. We're waiting for all applications to come in before making any decisions.
If you're the candidate reading this, please don't think of yourself as competing against a hundred pre-made résumé applicants. You're not. We'll be discarding every application that doesn't follow the format above. What we're looking for is one special person — and if you think that might be you, take extra time to make your application excellent.
We won't make any knee-jerk decisions. We'll be reading carefully and looking for the one. If that person is you, an outstanding application is your fast track in.

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