Digital Marketing Specialist

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: TYPE OF WORK

Any

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Jul 10, 2026

JOB OVERVIEW

## Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising platforms.
- Develop and implement SEO strategies to improve website traffic, search rankings, and online visibility.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Create, manage, and optimize email marketing campaigns, automation workflows, and audience segmentation.
- Develop and manage content calendars for social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X.
- Monitor, analyze, and report campaign performance using Google Analytics 4 (GA4), Google Search Console, and advertising platform dashboards.
- Optimize landing pages and marketing funnels to improve conversion rates and lead generation.
- Perform A/B testing on ads, landing pages, emails, and website content to maximize campaign performance.
- Collaborate with designers, content creators, sales teams, and other stakeholders to develop marketing assets and campaigns.
- Manage marketing budgets and ensure campaigns achieve target ROI and cost-per-acquisition (CPA) goals.
- Maintain brand consistency across all digital marketing channels.
- Stay up to date with emerging digital marketing trends, platform updates, and industry best practices.

## Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not required with relevant experience).
- 3+ years of experience in digital marketing, growth marketing, or performance marketing.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of SEO principles, keyword research, on-page optimization, and technical SEO fundamentals.
- Experience using Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
- Experience with email marketing platforms such as HubSpot, Mailchimp, Klaviyo, ActiveCampaign, or similar.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

## Preferred Qualifications

- Google Ads Certification.
- Meta Certified Digital Marketing Associate or equivalent certification.
- Experience with HubSpot, Salesforce, or other CRM platforms.
- Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
- Experience with WordPress, Shopify, or other content management systems (CMS).
- Familiarity with Canva, Adobe Creative Suite, or Figma.
- Knowledge of HTML and CSS for basic website and email customization.
- Experience in B2B, SaaS, eCommerce, or agency environments.

## Technical Skills

- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- SEMrush
- Ahrefs
- Moz
- Screaming Frog
- HubSpot
- Mailchimp
- Klaviyo
- ActiveCampaign
- WordPress
- Shopify
- Canva
- Adobe Creative Suite
- Figma
- Microsoft Office
- Google Workspace

## Success Metrics

- Website traffic growth
- Organic search ranking improvements
- Lead generation
- Marketing Qualified Leads (MQLs)
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Conversion rate
- Click-through rate (CTR)
- Email open rate
- Email click-through rate
- Social media engagement
- Audience growth

## What We Offer

- Competitive salary based on experience.
- Fully remote or hybrid work environment.
- Professional development and certification opportunities.
- Career growth within a growing marketing team.
- Collaborative, innovative, and supportive work culture.
- Access to modern marketing tools and technologies.

SKILL REQUIREMENT

Digital Marketing

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Digital Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?