Funnel & Landing Page Specialist

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TYPE OF WORK

Any

SALARY

800-1100 USD per month

HOURS PER WEEK

44

DATE UPDATED

Jul 10, 2026

JOB OVERVIEW

Funnel & Landing Page Specialist — Localization & Google Ads (Shopify / WordPress)
Location: 100% Remote (Philippines)
Company: Petformed / Refoamed
Full-time | Contract | Mid
$800 – $1,100 USD/month + performance bonus

ABOUT US

We run e-commerce brands in the pet and health space and sell across 12+ European markets. The team is under 10 people, fully remote, and moves fast. We grow 2–3x year over year, and in 2026 we're launching 20+ new brands. We're AI-first — Claude and ChatGPT are part of every process. We're not a corporate: no 15 layers of approvals, decisions same day.

We already have proven products, proven funnels, and people who d ---------- the strategy. What we're missing is a production machine for funnels — someone who takes a winning funnel and reliably clones it across countries, builds new landing pages from our templates, and spins up keyword-matched pages for Google Ads, at volume, without breaking anything.

ABOUT THE ROLE

We're looking for a Funnel & Landing Page Specialist who is a PRODUCTION EXECUTOR. Most of your time is spent taking funnels that already work and adapting them to new countries — swapping language, currency, offers, shipping and legal, publishing to new URLs, and keeping the tracking intact. The rest is building new landing pages from our templates and producing landing-page variants matched to Google Ads keywords/ad groups.

You don't invent the strategy — the angles, offers and "why it converts" come from the CEO and strategist. You don't manage the ad budgets — bidding and campaign spend stay with our media buyer. You deliver speed, volume and accuracy. You get a brief and an SOP; how you deliver is up to you.

You report to the CMO and work closely with whoever runs our Google Ads.

WHAT YOU GET FROM US ON DAY 1


Proven, winning funnels and landing-page templates to clone — you don't start from zero
An established stack (Shopify + page builder, WordPress/Elementor) and SOPs for cloning + localization
Proven products in 12+ countries — assets, copy, social proof
All AI tools paid for (Claude, ChatGPT, and localization/design tools)
Clear briefs from the CMO and the Google Ads owner — and direct contact with them and the CEO


WHAT YOU'LL DO

Localizing & cloning existing funnels across countries (~65%)


Clone our winning funnels and adapt them for new markets: language, currency, pricing, offers, shipping, legal/footer
Publish to new country domains / subdomains / URLs with a clean, consistent URL structure
Keep all tracking intact through the clone: GTM, GA4, Google Ads conversions, Meta Pixel, correct UTMs
Do the localization drafts with AI; our team proofs the Polish


Building new landing pages & funnels (~20%)


Build new landing pages and funnels from our templates and briefs, in Shopify (Replo/PageFly/GemPages) or WordPress/Elementor
Keep layout, speed and mobile clean; nothing broken, nothing slow


Google Ads landing pages & message match (~15%)


Produce landing-page variants matched to keyword themes / ad groups so the page mirrors the search intent (message match, Quality Score)
Wire up conversion tracking and UTMs correctly; support A/B tests
Generate volume of URLs/variants without errors


Light QA & maintenance (ongoing)


Check links, tracking, page speed; maintain a clean version/asset library


MUST HAVE


Proven experience building AND cloning landing pages / funnels — with a portfolio of LIVE URLs. We want links, not screenshots. Hard filter.
Both stacks: Shopify (+ a page builder like Replo/PageFly/GemPages) AND WordPress/Elementor. You've shipped real pages in both.
Google Ads understanding for landing pages — you get campaign/ad-group structure, message match and Quality Score, and why the landing page must mirror the keyword and ad.
Tracking hygiene — this is critical. GTM, GA4, Google Ads conversion tracking, Meta Pixel, UTMs. You do NOT break tracking when you clone a page. Someone who breaks pixels is worse than no hire.
Speed and volume — you think in templates, variants and SOPs, not one hand-polished page.
Basic URL / domain / subdomain logic and clean on-page basics (title, H1, meta).
Good English (C1) — you work in English; you localize into other languages with AI (our team proofs the Polish). Polish is NOT required.
Active AI use. In your application, give ONE concrete example of how AI let you deliver faster/better.
Self-sufficient — you follow an SOP precisely, ask questions upfront, and deliver without hand-holding.
Reliable internet + workspace and at least 4h daily overlap with Central European Time (CET).


NICE TO HAVE


Direct-response marketing knowledge / having built funnels that actually sold — you understand why comparison pages convert and why CTAs repeat down the page (a strong plus, not required)
Hands-on Google Ads (running/optimizing campaigns, not just building landing pages)
CRO / A/B testing tools (VWO, Convert, etc.)
Programmatic / bulk page generation, feed- or template-driven pages
Basic HTML/CSS for quick fixes
Multi-market EU experience; e-commerce / DTC, pet / health / supplements
ClickFunnels / GoHighLevel or similar funnel builders


WHAT WE OFFER


$800 – $1,100 USD/month, depending on experience
Performance bonus tied to output and results
100% remote, flexible hours (output > presence); 4–5h CET overlap
Direct work with the CMO, the Google Ads owner and the CEO — no layers
All AI tools paid for
A growth path as we launch 20+ brands: more funnels, more markets, eventually leading a small production team
Stable, long-term collaboration


RECRUITMENT PROCESS


Online test (20 min) — general aptitude test + personality test
Portfolio — we'll ask you to send your portfolio of live landing pages/funnels (Shopify + WordPress) + one concrete AI-use example
Interview with CMO
Trial period


If this sounds like you — apply.

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