Digital Marketing & Paid Ads Specialist (GoHighLevel Experience Required)

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TYPE OF WORK

Part Time

SALARY

$500/month

HOURS PER WEEK

20

DATE UPDATED

Jul 9, 2026

JOB OVERVIEW

Digital Marketing & Paid Ads Specialist (GoHighLevel Experience Required)
About Life Empowerment Services
Life Empowerment Services (LES) is a growing behavioral health agency in Georgia providing community-based services, outpatient counseling, assessments, professional trainings, and healing intensives.

We are seeking a Digital Marketing & Paid Ads Specialist to generate qualified leads, increase appointments, improve our digital presence, and optimize our marketing systems. This is a marketing-first role. GoHighLevel experience is required, but your primary responsibility is producing measurable marketing results through paid advertising, lead generation, and conversion optimization.
Employment Details
• Part-Time (15–20 hours per week)
• Long-term opportunity with potential for increased hours and responsibilities based on performance and business growth.
Primary Responsibilities
• Manage and optimize Meta (Facebook & Instagram) advertising campaigns.
• Assist with Google Ads optimization and campaign management.
• Generate qualified leads and improve Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
• Build and optimize GoHighLevel funnels and landing pages.
• Track KPIs and provide weekly marketing reports.
• Continuously improve lead-to-appointment conversion.
Secondary Responsibilities
• Maintain GoHighLevel workflows, pipelines, and automations.
• Create email and SMS campaigns.
• Develop and schedule social media content.
• Create Canva graphics and assist with Reels/short-form content.
• Support additional marketing initiatives as needed.
Required Skills
• Meta Ads (Facebook & Instagram)
• Google Ads
• Lead Generation & Conversion Optimization
• GoHighLevel
• Landing Pages & Marketing Funnels
• Google Analytics & Conversion Tracking
Email Marketing
• Canva (preferred)
Success in the First 90 Days
• Audit and optimize our GoHighLevel account.
• Launch or improve Meta advertising campaigns.
• Verify conversion tracking.
• Implement a consistent content calendar.
• Deliver weekly performance reports with recommendations.
• Increase qualified leads and appointment bookings.
Key Performance Indicators
• Qualified Leads
• Cost Per Lead (CPL)
• Booked Consultations
• Lead-to-Client Conversion Rate
• Return on Ad Spend (ROAS)
• Landing Page Conversion Rate
To Apply
1. Describe the best paid advertising campaign you have personally managed, including budget, Cost Per Lead, conversion rate, ROAS, and results.
2. Tell us about a business you helped grow through digital marketing.
3. Share your experience with Meta Ads, Google Ads, GoHighLevel, Google Analytics, Email Marketing, and Canva.
4. Provide examples of ads, funnels, landing pages, or marketing reports.
5. Outline what your first 90 days would look like if hired.
6. Include BOTH your desired hourly rate and your preferred monthly retainer (if applicable).
7. Tell us how many hours per week you recommend for a business like ours.
8. Begin your application with the word 'EMPOWER' so we know you read the entire posting.
Why Join LES?
We're looking for a long-term marketing partner who enjoys solving problems, improving marketing performance, and helping a mission-driven organization grow. If you enjoy generating measurable results and want to grow with an organization, we'd love to hear from you.

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