Senior Community Growth & Social Media Strategist

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: TYPE OF WORK

Full Time

: SALARY

500 / USD a month

: HOURS PER WEEK

40

: DATE UPDATED

Jul 8, 2026

JOB OVERVIEW

Position Overview

We are seeking an experienced Community Growth & Social Media Strategist to build, grow, and manage highly engaged online communities around lifestyle-focused brands.

This role goes far beyond posting content. We are looking for someone who understands online culture, audience psychology, viral growth strategies, creator partnerships, community engagement, analytics, and long-term brand building.

The ideal candidate has successfully grown online communities from the ground up and understands how to turn followers into active members and brand advocates.

Core Responsibilities
Community Growth
Build thriving online communities from launch to scale.
Develop strategies to increase active member participation.
Foster meaningful conversations and user-generated content.
Increase member retention and long-term engagement.
Create systems that encourage community interaction.
Identify emerging trends before competitors.
Build ambassador and referral programs.
Develop loyalty and recognition initiatives.
Social Media Strategy

Create and execute platform-specific growth strategies for:

Instagram

Facebook
TikTok
X
LinkedIn (when applicable)
Threads
Reddit
Pinterest
YouTube
----------

Telegram

Responsibilities include:

Organic growth
Viral content strategy
Reels
Shorts
Stories
Carousels
Live sessions
Polls
Community discussions
Content Strategy

Plan monthly and quarterly content calendars.

Develop:

Educational content
Entertainment content
Interactive content
Storytelling campaigns
Viral concepts
Trend-based content
Community spotlights
Behind-the-scenes content
User-generated content campaigns
Audience Development

Research target audiences.

Identify:

Audience interests
Online behavior
Pain points
Motivations
Community interests
Trending discussions
Seasonal opportunities

Develop strategies to continuously expand reach while maintaining community quality.

Community Engagement

Personally engage with members by:

Responding to comments
Answering messages
Encouraging discussions
Managing conversations
Highlighting members
Building relationships
Managing moderators
Maintaining a positive community culture
Influencer & Creator Outreach
Identify creators aligned with the brand.
Build long-term creator relationships.
Coordinate collaborations.
Negotiate partnerships.
Track campaign performance.
Manage affiliate relationships.
Expand brand awareness through strategic partnerships.
Growth Strategy

Develop campaigns using:

Referral systems
Community challenges
Giveaways
Viral loops
Organic sharing strategies

Email integration
Cross-platform promotion
Strategic partnerships
Analytics & Reporting

Track and improve:

Follower growth
Engagement rate
Reach
Impressions
Watch time
Click-through rate
Community activity
Referral traffic
Conversion rates
Member retention

Deliver weekly and monthly performance reports with actionable recommendations.

Trend Monitoring

Stay ahead of:

Social media algorithm changes
Viral trends
Emerging platforms
Content formats
Industry conversations
Competitor activity
Required Qualifications
Required
5+ years growing online communities.
Proven experience scaling social media accounts organically.
Experience managing communities with 50,000+ members or followers is preferred.
Deep understanding of platform algorithms.
Exceptional written communication skills.
Strong understanding of audience psychology.
Experience creating viral content.
Experience managing creator partnerships.
Data-driven decision maker.
Comfortable working in a fast-paced startup environment.
Preferred Skills
Canva
Adobe Creative Suite
CapCut
Figma
Meta Business Suite
TikTok Business Center
Google Analytics
Looker Studio
Buffer
Hootsuite
Sprout Social
Metricool
Notion
Airtable
ChatGPT and AI-assisted content workflows
Key Performance Indicators (KPIs)

The successful candidate will be measured by:

Community Growth
Net new followers
Active community members
Community participation rate
Member retention
Engagement
Engagement rate
Comments
Shares
Saves
Direct messages
Average watch time
Community discussions initiated
Content Performance
Reach
Impressions
Viral content frequency
Content consistency
Click-through rate
Brand Growth
Organic website traffic
Referral traffic
Creator partnerships established
User-generated content volume
Brand mentions
Operational Excellence
Weekly reporting delivered on time
Monthly content calendar maintained
Campaign execution quality
Response time to community inquiries
Collaboration with internal teams
What We're Looking For

We want someone who is obsessed with understanding people and building communities—not just posting content. The ideal candidate knows how to spark conversations, create a sense of belonging, identify emerging trends, and turn casual followers into loyal advocates. They are creative, analytical, proactive, and always experimenting with new ideas to drive sustainable, organic growth.

This is a role for someone who can help build a brand people genuinely want to be part of, using strategy, creativity, and authentic engagement rather than relying solely on paid advertising.

SKILL REQUIREMENT

Critical Thinking

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Senior Community Growth & Social Media Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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