Freelance Brand Identity, Packaging & Digital Designer

Premium Home & Lifestyle Product Launch (Project-Based)

1. Overview

We are looking for an experienced freelance Brand & Packaging Designer to help bring a premium home and lifestyle product to market.

This is a project-based engagement where you'll develop a complete, cohesive brand identity and apply it across every customer touchpoint—from physical packaging to website assets, social media, and marketing materials.

We already have some initial design directions and inspiration. We're looking for a designer who can build upon these foundations and create a distinctive, ownable brand system that feels premium, elevated, bold, and playful while standing out in a competitive market.

We're looking for someone who can think strategically about branding while also delivering exceptional execution across both print and digital.

2. About the Product

Product: Multi-functional ergonomic intimacy & back support pillow with a complementary support kit

Category: Home & Lifestyle

What it is

A premium ergonomic pillow designed to provide support during intimate ---------- nts, while also functioning as a comfortable relaxation and back support pillow. The accompanying kit contains complementary products that enhance the overall experience both inside and outside the bedroom.

Target Customer

Primarily couples seeking premium wellness and intimacy products.

Brand Positioning

Premium, elevated, modern and design-driven.

What Makes It Different

* Unique ergonomic shape
* Beautiful aesthetic design
* Premium supporting accessories
* Strong emphasis on branding and customer experience

Competitive References

* Liberator Pillow
* Tabu Prim Pillow
* Moodie Pillow

Every design decision should support the positioning of a premium, memorable lifestyle brand.


3. Project Objectives

The final brand should:

* Feel premium, modern and thoughtfully designed
* Have a bold, playful personality that makes it memorable
* Be instantly recognizable across packaging, website and social media
* Perform equally well on physical products and digital platforms
* Include clear brand guidelines for future product expansion
* Provide a complete production-ready design system that can scale as the business grows


4. Existing Assets

We already have:

* Initial visual direction
* Mood boards and inspiration
* Color preferences
* Product references

These should be treated as a starting point rather than limitations. We're open to evolving the existing direction if there is a strong creative rationale.


5. Scope of Work

Phase 1 – Brand Identity & Guidelines

Develop a complete visual identity for the brand, including:

* Logo system (primary, secondary and responsive versions)
* Color palette for print and digital
* Typography system
* Photography and art direction
* Illustration and icon style
* Brand personality and tone of voice
* Comprehensive brand guidelines including:

* Logo usage
* Color specifications
* Typography hierarchy
* Spacing
* Do's and don'ts
* Future product applications


Phase 2 – Packaging & Web Application

Create a premium packaging system that reflects the brand identity.

Deliverables include:

Packaging

* Primary product packaging
* Secondary packaging
* Shipping boxes
* Mailers
* Sleeves
* Multipacks

Provide:

* Print-ready artwork
* Correct dielines
* Bleeds
* Manufacturing specifications

Website & E-commerce

Create design direction for:

* Shopify
* Amazon

Including:

* Homepage styling
* Product pages
* Key design components
* Brand application guidelines

Final files should be delivered in Figma or another developer-friendly format.


Phase 3 – Social Media & Marketing Assets

Apply the brand across digital marketing.

Deliverables include:

Social Media

* Instagram templates
* Story templates
* Post templates
* Profile assets
* TikTok templates (if applicable)

Marketing Materials

Examples include:

* Digital advertisements
* Email headers
* Sales sheets
* One-page brochures
* Presentation deck template

All assets should follow the established brand system.

6. Project Timeline

Estimated timeline:

**Brand Discovery & Strategy**
Approximately 1–2 weeks

**Brand Identity**
Approximately 2 weeks

**Packaging Design**
Approximately 1 week

**Digital Application**
Approximately 2 weeks

**Total Project Duration**
Approximately 6–8 weeks

Up to three rounds of revisions are expected per phase, assuming timely feedback and communication.

7. Ownership & Deliverables

Upon completion of the project, all approved final artwork and editable source files will become the property of the client.

Please provide editable files where appropriate, including:

* Figma
* Adobe Illustrator
* Adobe InDesign
* Canva (where applicable)

Along with print-ready and web-ready exports.



8. Communication

We value clear communication and collaboration throughout the project.

We expect regular progress updates and approximately three short check-ins per week to review milestones, discuss feedback, and ensure the project stays on schedule.


9. What We're Looking For

We're looking for someone who has:

* Strong experience creating premium brand identities
* Excellent packaging design skills
* Experience designing for both print and digital
* Strong typography and layout skills
* Excellent attention to detail
* Experience preparing production-ready packaging files
* The ability to think strategically, not just visually

Experience with premium consumer products or lifestyle brands is highly desirable.



10. How to Apply

Please apply through OnlineJobs.ph and include:

* A link to your portfolio (branding and packaging work preferred)
* A brief introduction about yourself
* A short explanation of how you would approach this project
* Your estimated timeline and availability
* The design tools you work with (Figma, Adobe Illustrator, InDesign, Canva, etc.)

Shortlisted candidates will be invited for an introductory interview.

We look forward to seeing your work and finding a creative partner to help bring this exciting brand to life.