Paid Meta Ads Specialist

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: TYPE OF WORK

Any

: SALARY

starts at AU$15/hour

: HOURS PER WEEK

20

: DATE UPDATED

Jul 8, 2026

JOB OVERVIEW

Paid Meta Ads Specialist
Location: Remote or Hybrid (Australia)
Employment Type: Full-time or Part-time / contract

About the Role
We are seeking an experienced Paid Meta Ads Specialist to join our growing marketing team. This role is responsible for developing, implementing and optimising paid advertising campaigns across Meta platforms (Facebook and Instagram) to generate high-quality leads and support business growth.

The successful candidate will have a proven track record of managing high-performing Meta campaigns, with a strong understanding of conversion optimisation, audience strategy and performance reporting. Experience marketing within the healthcare or allied health sector is highly desirable.

Key Responsibilities
- Plan, build and manage Meta advertising campaigns across Facebook and Instagram.
- Develop campaign strategies aligned with business objectives and lead generation targets.
- Create and test audience segments, lookalike audiences and retargeting campaigns.
- Monitor campaign performance and optimise budgets, bidding strategies and creative to maximise return on investment.
- Conduct A/B testing of creative, messaging and landing pages.
- Collaborate with the content, creative and web teams to develop effective advertising assets.
- Analyse campaign performance and provide regular reports with actionable insights and recommendations.
- Stay up to date with Meta platform changes, advertising policies and industry best practices.
- Ensure campaigns comply with relevant advertising requirements, particularly within regulated industries such as healthcare.
- Manage internal designer to create new designs based on the above.

Skills and Experience
Essential
- Minimum 5 years' experience managing Meta advertising campaigns.
- Demonstrated success delivering lead generation and conversion campaigns with measurable results.
- Strong understanding of Meta Ads Manager, Meta Pixel, Conversion API and campaign optimisation.
- Experience managing advertising budgets and optimising return on ad spend (ROAS).
- Proficiency with Google Analytics 4 (GA4), Meta reporting and performance analysis.
- Experience with A/B testing and conversion rate optimisation.
- Excellent analytical skills and attention to detail.
- Strong communication and project management skills.

Desirable
- Experience working with healthcare, medical or allied health organisations.
- Experience with Google Ads.
- Familiarity with CRM platforms such as GoHighLevel.
- Experience with WordPress websites and landing page optimisation.
- Understanding of Australian healthcare advertising requirements, including AHPRA and Therapeutic Goods Administration (TGA) advertising obligations.

What We're Looking For
We're looking for someone who can demonstrate proven results rather than simply campaign management experience. You'll be comfortable making data-driven decisions, testing new strategies and continuously improving campaign performance.

You'll be proactive, collaborative and committed to delivering measurable outcomes while maintaining high standards of compliance and professionalism.

How to Apply
Please submit:
- Your resume.
- Examples or case studies of Meta advertising campaigns you have managed, including measurable outcomes such as lead generation, cost per acquisition, conversion improvements or return on ad spend. Commercially sensitive information may be anonymised.

Applications from candidates with experience in healthcare marketing or other regulated industries are highly regarded.

SKILL REQUIREMENT

Marketing Social Media Content Creation Meta Business Suite

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Paid Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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