Marketing & Social Media Virtual Assistant (AI-Powered Education Marketing)

Marketing & Social Media Virtual Assistant (AI-Powered Education Marketing)
About Us

We are an educational publishing and digital learning company serving New Zealand and Australia. Through our Culturalhubb and Learn Li brands, we create children's books, ebooks, audiobooks, downloadable teaching resources, wellbeing resources, cultural learning materials, and a growing online subscription platform for teachers, schools, ECE centres, health professionals, and families.

Over the past 10 years, we have collaborated with thousands of teachers, schools, and ECE centres to create culturally responsive educational resources that support literacy, social-emotional learning, wellbeing, identity, culture, school readiness, and learner engagement.

We are now looking for an enthusiastic, creative, AI-savvy Marketing & Social Media Virtual Assistant to help us grow our audience, increase sales, and expand our impact across New Zealand, Australia, and beyond.

Position Overview

We are seeking a dedicated Marketing & Social Media Virtual Assistant who can help drive awareness, engagement, lead generation, and sales for our online subscription platform, educational resources, children's books, ebooks, audiobooks, and professional development offerings.

This is a results-focused role. While social media management is important, our primary goal is to grow awareness, generate leads, increase subscriptions to Learn Li, and drive sales of our educational resources and book products.

This is not just a social media posting role.

We are looking for someone who understands digital marketing, AI-powered content creation, email marketing, audience growth, automation, and sales support.

The ideal candidate will have experience marketing educational products, subscription-based services, children's products, parenting resources, or school-related services.

Key Responsibilities
Social Media Management
Create, schedule, and manage content across Facebook, Instagram, LinkedIn, TikTok, YouTube Shorts, and other relevant platforms.
Develop engaging content targeting teachers, ECE centres, school leaders, SENCOs, educational organisations, parents, and families.
Create monthly content calendars and marketing schedules.
Repurpose existing content into multiple formats and platforms (Turn our ebook content, digital flashbcards and short videos that we take on our camera into TikTok/Reels/YouTube Shorts
Build email campaigns to ECE centres
Research Australian ECE buyers
Maintain CRM spreadsheet
Upload Learn Li resources
Assist with outreach campaigns
Monitor engagement and assist with community management.
Identify trends and opportunities relevant to education, literacy, wellbeing, parenting, and social-emotional learning.
Support the growth of our social media communities and email subscriber database.
AI-Assisted Marketing

We are looking for someone who is confident using modern AI tools to improve marketing efficiency, content creation, audience engagement, and sales performance.

Responsibilities include:

Using AI tools to generate high-quality marketing content, social media posts, blog articles, newsletters, email campaigns, and promotional copy.
Creating and refining AI prompts to generate engaging content tailored to teachers, schools, ECE centres, parents, and educational professionals.
Using AI tools to create video scripts, lead magnets, sales funnels, promotional campaigns, and educational marketing content.
Repurposing existing content into multiple formats using AI-powered tools.
Researching and recommending new AI tools and automations that can improve productivity and business growth.
Supporting the development of AI-powered workflows and content systems.
Assisting with the creation of short-form video content for Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts.
Identifying opportunities to automate repetitive marketing and sales tasks.


Email Marketing
Manage and optimise our existing Mailchimp account.
Create and schedule email campaigns and newsletters.
Develop customer nurture sequences and onboarding campaigns.
Promote new resources, books, platform updates, and special offers.
Segment audiences and improve email engagement.
Monitor campaign performance and recommend improvements.
Canva & Content Creation
Create basic Canva graphics and promotional materials.
Resize and repurpose images for multiple platforms.
Create simple social media graphics, banners, flyers, and marketing visuals.
Maintain brand consistency across all content.
Video Content & Repurposing
Create and edit short-form marketing videos.
Use AI-powered video tools to transform existing content into reels and shorts.
Extract clips from webinars, interviews, podcasts, presentations, and promotional videos.
Create engaging captions and video descriptions.
Sales & Lead Generation
Support the growth of Learn Li subscriptions.
Support sales of children's books, ebooks, audiobooks, and downloadable resource packs.
Research potential school, ECE, and educational organisation contacts.
Assist with partnership outreach and collaboration opportunities.
Support lead generation campaigns.
Help identify affiliate, referral, and partnership opportunities.
Track leads and maintain contact databases.
Website & Content Support
Upload blog content and marketing materials.
Update product descriptions.
Assist with SEO improvements.
Help improve website content and customer experience.
Support promotional campaigns and product launches.
Reporting & Analytics

Provide weekly reports covering:

Social media growth
Engagement performance


Email marketing performance
Website traffic
Lead generation activity
Sales-related activity
Recommendations for improvement
Preferred AI Marketing Platforms & Tools

Experience with some or all of the following is highly desirable:

ChatGPT
Claude
Google Gemini
Perplexity AI
Canva AI
Opus Clip
n8n (workflow automation)
Zapier
Make (formerly Integromat)
Descript
CapCut AI
Synthesia
ElevenLabs
Mailchimp AI Tools
Meta Business Suite
Buffer
Hootsuite
Later
Other AI-powered marketing, automation, and content creation tools
Essential Skills & Experience
Required
Excellent written and spoken English.
Strong social media marketing experience.
Experience using AI tools for marketing and content creation.
Experience with Mailchimp or similar email marketing platforms.
Basic Canva design skills.
Strong organisational and project management skills.
Ability to work independently and manage priorities.
Strong attention to detail.
Reliable internet connection.
Ability to meet deadlines and manage multiple projects.
Highly Desirable
Experience marketing educational products or services.
Experience working with schools, ECE centres, teachers, educational organisations, or parenting brands.
Understanding of subscription-based business models.
Experience with SEO.
Experience with WordPress.
Experience with Facebook and Instagram advertising.
Experience with lead generation campaigns.
Experience creating short-form video content.
Experience using automation tools such as n8n, Zapier, or Make.
Understanding of AI-assisted sales funnels and customer journeys.
Personal Qualities

We are looking for someone who is:

Passionate about education and helping children succeed.
Creative and innovative.
Tech-savvy and excited about AI.
Reliable and trustworthy.
Proactive and solution-focused.
Positive and enthusiastic.
Willing to contribute ideas and help grow the business.
Interested in building a long-term working relationship.
Compensation & Hours
Hours
Starting with 20–30 hours per week
Flexible working schedule
Long-term position with growth opportunities
Potential to increase hours as Learn Li and Culturalhubb continue to expand


Performance Growth Opportunities
Performance review after 90 days
Opportunities for pay increases based on:
Marketing performance
Lead generation results
Subscription growth
Sales performance
Initiative and contribution to business growth
Potential bonuses for exceptional performance and achievement of agreed marketing and sales goals.

We are looking for a long-term tea ---------- mber who wants to grow with our company and become an important part of our mission to support teachers, schools, ECE centres, families, and learners across New Zealand, Australia, and beyond.

Application Requirements

Please submit:

Your CV or resume.
Examples of social media accounts you have managed.
Examples of Canva graphics or marketing content you have created.
Examples of email campaigns you have created (if available).
A 2–3 minute video introducing yourself.
A summary of the AI tools you regularly use.
Please provide examples of:
a social media posts you've done
Canva designs
video edits

email campaigns
Your expected hourly rate.
Your availability (hours per week).
Required Screening Question

Please answer the following question in your application:

Describe how you would use ChatGPT, Opus Clip, Canva AI, and Mailchimp together to create a marketing campaign promoting an educational resource to teachers. Please provide a step-by-step workflow.

We are looking for applicants who can demonstrate practical experience using AI tools to create efficient marketing systems that generate engagement, leads, and sales.

How to Apply

At the beginning of your application, please write:

"Learn Li Growth Partner"

This helps us identify applicants who have carefully read the full job description.

We are looking for a long-term tea ---------- mber who wants to grow with us and help make a positive impact on teachers, schools, families, and children throughout New Zealand, Australia, and beyond.