Healthcare Marketing & Business Development Coordinator (Remote – 20 Hours/Week)

About Penn Home Health Care:

Penn Home Health Care is a growing Home Care Agency and Medicare-certified Home Health Agency based in Pennsylvania, USA.

We are looking for a creative, organized, and results-driven Healthcare Marketing & Business Development Coordinator to help grow our company, strengthen our brand, and support our long-term expansion.

This is not a customer service position.

You will work directly with the Administrator and play an important role in helping grow our organization through marketing, branding, referral development, and business growth initiatives.

A Role Designed to Grow

This position is intentionally starting as a part-time, 20-hour-per-week position while we build our marketing department.

During your first several months, we will work together to identify and prioritize the projects that will have the greatest impact on growing our business.

We do not expect every responsibility listed below to be completed every week. As our company grows, your responsibilities, hours, and leadership opportunities will grow as well.

Our long-term vision includes expanding into additional healthcare businesses and additional states. We are looking for someone who is excited about building something from the ground up and growing with our company over the coming years.

For the right person, this position has the opportunity to grow into a full-time Healthcare Marketing Manager and eventually a Director of Marketing & Business Development role.

Healthcare Compliance

Because Penn Home Health Care is a healthcare organization, all marketing and business development activities must be conducted professionally, ethically, and in compliance with applicable laws and regulations.

You will receive training regarding our services, Medicare Home Health, Community HealthChoices (CHC), HIPAA, company policies, and healthcare marketing compliance.

Healthcare experience is helpful, but we are willing to train the right person.

Responsibilities

Depending on the company's priorities, your responsibilities may include:

Modernizing and strengthening the Penn Home Health Care brand
Recommending and coordinating website improvements
Managing and improving our social media presence
Creating marketing campaigns that generate referrals and community awareness
Designing professional brochures, flyers, referral packets, presentations, and marketing materials
Assisting with email marketing campaigns and newsletters
Helping maintain and optimize our Google Business Profile
Researching referral opportunities and community partnerships
Assisting with marketing strategies for physicians, hospitals, rehabilitation facilities, senior communities, Community HealthChoices (CHC), and other referral sources
Tracking marketing activities using spreadsheets or CRM software
Coordinating follow-up campaigns with referral sources
Monitoring website traffic and marketing performance
Recommending new ideas to help grow our business
Assisting with recruiting campaigns and employer branding when needed
Supporting additional marketing and business development initiatives as our company expands

Qualifications

We are looking for someone who has:

Excellent written and spoken English
Strong communication and marketing skills
Excellent organizational skills
Creative thinking and problem-solving abilities
Experience using Canva or similar graphic design software
Experience managing business social media accounts
Experience creating professional marketing materials
Basic website management experience (WordPress or similar is preferred)
Ability to learn new software quickly
Strong attention to detail
Ability to work independently
Reliable high-speed internet
Quiet home office
Ability to manage multiple projects and deadlines

Preferred Qualifications

The following experience is preferred but not required:

Healthcare marketing
Medical marketing
Digital marketing
Business development
Branding
Lead generation
SEO
Google Business Profile optimization
CRM software

Email marketing
Website management
Supporting a U.S. healthcare organization

If you are an exceptional marketer but have not worked in healthcare, we encourage you to apply. We can teach healthcare—we are looking for someone who can help us grow.

What We Offer
$5.00 USD per hour to start
20 scheduled hours per week
Monday–Friday during Penn Home Health Care business hours (9:00 AM–4:00 PM Eastern Time)
Schedule determined based on business needs
Performance-based raises
Opportunity for additional hours as the company grows
Direct mentoring from company leadership
Long-term career opportunities
Opportunity to help build and shape a growing healthcare organization

We are looking for someone who wants to build a long-term career—not simply complete tasks.

Application Instructions

To show that you carefully read this posting, begin your application with:

"Penn Marketing"

Please answer the following questions:

Why are you interested in working with Penn Home Health Care?

Describe your experience with digital marketing, branding, websites, lead generation, or business development.

What marketing software, CRM systems, website platforms, or graphic design tools have you used professionally?

Please provide links to websites, social media pages, brochures, graphic designs, or marketing projects you personally created.

If you joined our team, what are three improvements you would recommend for Penn Home Health Care's website, online presence, or marketing strategy during your first 90 days?