Website & Email Marketing Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

Full Time

SALARY

$700 - $900

HOURS PER WEEK

40

DATE UPDATED

Jul 6, 2026

JOB OVERVIEW

Website & Email Marketing Manager

Squarespace | HubSpot | HTML/CSS/JavaScript | Technical SEO
Full-Time | Remote | Long-Term

About Us

We are a small, family-owned business looking for a Website & Email Marketing Manager to become an important part of our team for years to come.

This is not an agency role where you will manage random tasks for many different clients. You will work directly with the owners and our small marketing team to help grow one business with care, consistency, and long-term thinking.

We already have a dedicated social content team focused on short-form video, graphics, captions, publishing, and visual storytelling.

Our Growth Marketing Manager focuses on growth strategy, Google Ads, Meta Ads, SEO strategy, funnel strategy, analytics, reporting, and optimization recommendations.

Your role is to own our website and email marketing execution. You will develop, edit, build, publish, test, track, and continually improve our website pages, blog posts, landing pages, email programs, forms, workflows, automations, and customer journey messaging.

Our email programs are currently supported in HubSpot, so experience building emails, workflows, lists, forms, segments, and dashboards in HubSpot is important.

This is not a social content creation role and it is not a graphic design role. We work with a designer on a project basis when needed. Your focus is website, email, HubSpot, copy execution, technical SEO implementation, QA, tracking, dashboards, and ongoing improvement.

About the Role

Our website is built in Squarespace. Our forms, email programs, workflows, lead nurturing, tracking, and dashboards are currently managed through HubSpot.

This is not simply a publishing role.

You are responsible for turning business priorities, campaign goals, SEO direction, customer journey needs, notes, offers, and ideas into clear, polished, functional website and email experiences.

The Growth Marketing Manager may identify content opportunities, SEO priorities, campaign needs, email flow gaps, audience segments, and conversion opportunities based on data and performance.

From there, you own the execution.

Sometimes you may receive a full draft. Other times you may receive notes, a goal, an offer, a keyword, or a customer question that needs to be addressed. Your job is to turn that direction into strong website or email copy that is clear, accurate, on-brand, conversion-focused, built correctly, tested, tracked, and ready to publish.

We do not view our website as something that gets redesigned every few years. We view it as a living product that should be continually improved, tested, refined, measured, and optimized.

How This Role Fits With the Team

Social Content Team owns: short-form video, social posts, captions, graphics, and publishing.

Growth Marketing Manager owns: growth strategy, SEO strategy, paid ads, funnel recommendations, analytics, and performance direction.

Website & Email Marketing Manager owns: website and email execution, copy development, publishing, HubSpot builds, technical SEO implementation, QA, tracking, dashboards, and ongoing improvements.

Together, these roles create a complete marketing system where content builds awareness, growth marketing drives qualified traffic, and your work converts and nurtures that traffic into customers.

Responsibilities

Website & Email Copy
• Develop website and email copy from strategy, notes, drafts, AI-assisted copy, campaign goals, SEO direction, or owner direction
• Write and edit landing page copy, website sections, FAQs, blog posts, and email campaigns
• Turn rough ideas, offers, keywords, or customer questions into polished website and email copy
• Create email subject lines, preview text, headlines, body copy, buttons, and calls to action
• Improve website and email copy for clarity, SEO, readability, and conversion
• Maintain consistency across website pages, FAQs, policies, offers, email flows, and calls to action
• Flag content that feels unclear, outdated, inconsistent, duplicated, inaccurate, or off-brand

Squarespace Website Management
• Build, update, and maintain pages in Squarespace
• Publish and format website pages, blog posts, landing pages, and FAQs
• Implement custom HTML, CSS, and JavaScript when needed
• Build custom website sections beyond Squarespace’s standard editor
• Create polished landing pages for campaigns, events, promotions, and lead generation
• Improve mobile responsiveness, navigation, layout, and user experience
• Optimize calls to action and conversion paths
• Troubleshoot website issues and bugs
• Write clean, organized, responsive code that can be maintained over time
• Test custom code before publishing

Blog Publishing & SEO Content

The Growth Marketing Manager may recommend blog topics, keywords, and content opportunities based on SEO strategy. Your role is to develop, publish, optimize, polish, and maintain that content.

Responsibilities include:
• Develop blog content from approved topics, notes, drafts, keywords, customer questions, or AI-assisted copy
• Edit blog content for clarity, structure, SEO, readability, and conversion
• Publish blog articles in Squarespace
• Add internal links, optimized images, alt text, meta titles, and meta descriptions
• Use custom HTML, CSS, and JavaScript when needed to create more polished blog layouts
• Implement Article schema when appropriate
• Refresh and maintain existing blog content over time

You are not expected to own the full SEO content strategy. The Growth Marketing Manager may identify the search opportunity, topic, keyword, or funnel need. You should be able to develop and improve the actual website and blog copy from that direction.

Technical SEO Implementation
• Implement on-page SEO updates
• Optimize page titles, meta descriptions, headings, image alt text, internal links, and URL structure
• Implement redirects when needed
• Improve crawlability and indexing
• Support page speed and Core Web Vitals improvements where possible
• Compress and optimize images before publishing
• Implement schema markup and structured data, including Local Business, Organization, Event, FAQ, Article, and Breadcrumb schema
• Review Google Search Console issues and support fixes when needed

Website QA & Content Consistency
• Regularly audit the website to ensure content is accurate, current, and consistent
• Review FAQs to ensure answers are accurate and aligned across the site
• Check that pricing, policies, room details, event information, contact information, and calls to action are consistent
• Identify broken links, formatting issues, missing images, mobile issues, and user experience problems
• Maintain a running website improvement backlog
• QA every website update across desktop, tablet, and mobile before publishing
• Confirm forms, links, tracking, and HubSpot connections work correctly after updates


Email Program & HubSpot Automation

You will help build and maintain a thoughtful email program currently supported in HubSpot, not just send occasional newsletters.

The email program should support the full customer journey, including first inquiry, follow-up, nurture, booking, event attendance, re-engagement, and future opportunities.

Responsibilities include:
• Build and maintain email programs currently supported in HubSpot
• Create email campaigns, nurture sequences, confirmation emails, RSVP flows, promotional emails, newsletters, and re-engagement emails
• Build the supporting HubSpot workflows, lists, forms, segments, and dashboards needed to track and improve performance
• Segment lists in HubSpot based on source, behavior, customer type, lifecycle stage, and engagement
• Manage HubSpot forms and connect them to the correct lists, workflows, thank-you pages, and follow-up steps
• Test email formatting, links, buttons, personalization tokens, forms, lists, workflow logic, and enrollment criteria
• Monitor email performance and recommend improvements

HubSpot Tracking, Dashboards & Reporting

We need our website and email activity tracked clearly in HubSpot so we can understand where leads come from, what they engage with, and how they move through the customer journey.

Responsibilities include:
• Make sure website forms are properly connected to HubSpot
• Track form submissions by source, page, campaign, and customer type
• Ensure landing pages, thank-you pages, emails, and workflows are connected correctly
• Support HubSpot tracking for website activity, email engagement, and lead behavior
• Help set up lead source tracking and attribution where possible
• Build and maintain HubSpot lists, segments, and dashboards
• Track email open rates, click rates, form submissions, workflow performance, and conversion activity
• Work with the Growth Marketing Manager to make sure reporting data is clean, useful, and actionable
• Flag gaps where tracking is missing, broken, unclear, or not useful

Campaign & Launch Support

For campaigns, events, seasonal promotions, wedding showcases, offers, or new experiences, you will help build the digital infrastructure and messaging needed to support the launch.

This may include:
• Campaign landing pages
• Landing page copy
• HubSpot forms
• Thank-you pages
• Confirmation emails
• Automated follow-up sequences
• Website banners
• Event RSVP flows
• Tracking links and UTM parameters
• Post-campaign email follow-up

Reporting

Each week, you will provide a concise update covering:
• Website updates completed
• Landing pages built
• Blog posts published
• Website copy improved
• Email copy developed
• Email campaigns launched
• Email sequences built or improved
• HubSpot workflows created or improved
• HubSpot forms created or improved
• HubSpot tracking or dashboard updates
• Website issues identified and fixed
• SEO and schema updates implemented
• Form submissions and form conversion performance
• Email open rates and click-through rates
• Landing page performance
• Recommendations for future improvements

We do not want simple task updates only. We want thoughtful recommendations.

Who We Are Looking For

This is not an entry-level role.

The ideal person is:
• Self-driven
• Detail-oriented
• Organized
• Analytical
• Comfortable working independently
• Strong at writing and editing website and email copy
• Comfortable turning rough ideas into polished digital content
• Comfortable building email programs, workflows, lists, forms, and dashboards in HubSpot
• Skilled at website publishing, QA, and troubleshooting
• Resourceful and able to figure things out
• Someone who comes with solutions, not just problems
• Someone who takes pride in polished, production-ready work

We care a lot about quality. Website speed matters. Mobile experience matters. Email quality matters. Copy clarity matters. Form functionality matters. Tracking matters. Dashboard accuracy matters.

Sloppy work, broken layouts, missed details, poor formatting, messy code, weak copy, broken tracking, unclear dashboards, or needing constant reminders are not a good fit for how we operate.

Required Experience

Applicants must have hands-on experience with:
• Squarespace
• HTML
• CSS
• JavaScript
• HubSpot Marketing Hub
• HubSpot forms
• HubSpot email campaigns
• HubSpot workflows
• HubSpot lists and segmentation
• HubSpot reporting or dashboards
• Website copywriting or editing
• Email copywriting or editing
• Landing page development
• Website publishing
• Blog publishing
• Technical SEO implementation
• Schema markup and structured data
• On-page SEO
• Google Search Console
• Google Analytics 4
• Website QA
• Email QA

Bonus Experience
• Local SEO
• Core Web Vitals optimization
• Microsoft Clarity, Hotjar, or similar tools
• Hospitality, travel, events, or wedding industry experience
• Experience improving lead generation websites
• Experience building email nurture sequences
• Experience with lead source attribution
• Experience working with AI-assisted marketing workflows

What Success Looks Like

Success means:
• Website pages are polished, accurate, and easy to use
• Website copy is clear, helpful, and conversion-focused
• Blog content is developed, published, and optimized well
• FAQs and website content stay accurate and consistent
• A clear email program exists and improves over time
• Leads are segmented and nurtured thoughtfully
• HubSpot forms work properly
• Email workflows launch smoothly
• Website and email performance can be measured in HubSpot
• Dashboards show what is working and what needs attention
• Technical SEO improvements are implemented
• More visitors become qualified inquiries
• The website and email experience improves month after month

Compensation

Starting salary: $700–$900 USD per month, depending on experience, with opportunities for performance-based increases as you grow with the company.

How to Apply

Please include:
• A short introduction about yourself
• Your experience with Squarespace, HTML, CSS, JavaScript, HubSpot, technical SEO, website copy, email copy, HubSpot workflows, and HubSpot dashboards
• Links to at least two websites you have personally worked on and your role in those projects
• Examples of landing pages, blog pages, or custom website sections you have built
• Examples of email campaigns, workflows, or email programs you have built
• Examples of HubSpot dashboards or reporting you have created
• Examples of website or email copy you have written or improved
• Any examples of schema or technical SEO work you have implemented
• Your expected monthly salary
• Why you are interested in a long-term role with a small business

Application Exercise

Final candidates will receive a private exercise using a live website, sample homepage code, sample copy direction, and sample marketing context.

The exercise will reflect the real work in this role, including:
• Website implementation
• Developing and improving website copy
• Improving a homepage section using HTML, CSS, and responsive design
• Website audit
• Technical SEO recommendations
• Content and FAQ consistency review
• Conversion improvement recommendations
• Email copy and workflow recommendations
• Email program thinking
• HubSpot tracking and dashboard thinking
• Customer journey thinking
• Tracking and QA thinking

To show you have read this entire posting, begin your application with the words:

Great experiences convert.

SKILL REQUIREMENT
HubSpot CRM Email Marketing Squarespace
VIEW OTHER JOB POSTS FROM:
SHARE THIS POST
facebook linkedin
  BENCHMARKS  
Loading Time: Base Classes  0.0007
Controller Execution Time ( Jobseekers / Job )  0.0153
Total Execution Time  0.0167
  GET DATA  
No GET data exists
  MEMORY USAGE  
1,583,040 bytes
  POST DATA  
No POST data exists
  URI STRING  
jobseekers/job/Website-Email-Marketing-Manager-1683080
  CLASS/METHOD  
jobseekers/job
  DATABASE:  onlinejobs (Jobseekers:$db)   QUERIES: 15 (0.0095 seconds)  (Hide)
0.0004   SELECT *
                                FROM exrates
                                WHERE rate_name = 'USD-PHP' 
0.0005   SELECT *
FROM `employer_jobs`
WHERE `job_id` = 1683080
 LIMIT 1 
0.0008   SELECT *
FROM `employers`
WHERE `employer_id` = 901307
 LIMIT 1 
0.0008   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1683080
AND `misc`.`id` IS NULL 
0.0003   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1683080
AND `misc`.`id` IS NULL 
0.0006   SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-08-10',ej.date_added) duration_days, DATEDIFF('2026-08-10',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND
                                   ((e.user_level >= '500' AND ej.date_added <= e.rebill_date)
                                   OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-08-10',ej.date_added) <= 14 ))
                                   AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1683080' 
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1683080 
0.0003   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1683080
AND `misc`.`id` IS NULL 
0.0013   UPDATE employer_jobs SET hit_counts = '***Jul-06-2026=913***Jul-07-2026=147***Jul-08-2026=59***Jul-09-2026=18***Jul-10-2026=12***Jul-11-2026=4***Jul-12-2026=4***Jul-13-2026=7***Jul-14-2026=9***Jul-15-2026=8***Jul-16-2026=2***Jul-17-2026=6***Jul-19-2026=2***Jul-20-2026=4***Jul-21-2026=4***Jul-22-2026=11***Jul-25-2026=3***Jul-26-2026=2***Jul-27-2026=3***Jul-28-2026=3***Jul-29-2026=1***Jul-31-2026=5***Aug-01-2026=2***Aug-02-2026=1***Aug-05-2026=5***Aug-07-2026=3***Aug-10-2026=1' WHERE job_id= '1683080'  
0.0006   UPDATE employer_jobs SET monthly_hits = '***Jul-2026=1226***Aug-2026=12' WHERE job_id= '1683080'  
0.0009   SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1683080' AND status LIKE 'sent%' ORDER BY id DESC  
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1683080 
0.0019   SELECT COUNT(*) AS `numrows`
FROM `employer_jobs`
WHERE `employer_id` = '901307'
AND `date_added` >= '2022-06-08' 
0.0003   select * from teasers 
0.0002   SELECT * FROM skill_categories WHERE skill_cat_id='' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)