Marketing Manager

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TYPE OF WORK

Part Time

SALARY

DOE

HOURS PER WEEK

20

DATE UPDATED

Jul 5, 2026

JOB OVERVIEW

Marketing Manager
Software Marketing, SaaS and Startup Growth
Role Overview

We are a growing Irish startup building software to improve communication between:

Citizens
Public representatives
Organisations
Committees
Community groups
Public sector related stakeholders

We are seeking an experienced Marketing Manager with a strong background in software marketing.

This role is suitable for someone who understands how to market a software product to a specific audience, build awareness, generate leads, educate the market, and create a clear path for growth.

The role can be full time or part time, depending on the right candidate and their level of experience.

This is a fully remote position.

What We Are Looking For

We are looking for someone who can:

Take ownership of the marketing direction of the company
Build a clear marketing strategy for a software startup
Understand how to market SaaS or software products
Create structure, consistency, and direction across all marketing activity
Work with an existing marketing and production team
Identify the best channels to reach our audience
Help generate leads, referrals, demos, sign ups, and platform awareness
Turn complex software features into simple and clear messaging
Bring experience, ideas, and proven software marketing knowledge to the role
Team Support Available

The successful candidate will not be working alone.

You will have access to support across:

Content creation
Video production
Digital strategy
Paid advertising

Email marketing
Design
Website and landing page support
Campaign delivery
Copywriting and content planning

Your role will be to manage the overall marketing direction, ensure the team is aligned, and make sure activity is planned, consistent, and focused on growth.

Key Responsibilities
Develop and manage the marketing strategy for the company
Create a clear marketing plan across short term and long term activity
Build campaigns to generate awareness, leads, referrals, demos, and sign ups
Identify target audiences and create messaging for each audience
Plan and manage the marketing calendar
Work with the team to plan content, campaigns, videos, emails, ads, and landing pages
Create clear positioning for the software product
Support the development of sales material, pitch decks, brochures, and onboarding content
Review and improve website messaging and landing pages
Plan lead generation campaigns for relevant sectors and audiences
Explore new growth channels such as Reddit, LinkedIn, Facebook groups, podcasts, newsletters, webinars, online communities, partnerships, and referral channels
Analyse marketing performance and recommend improvements
Report on key metrics such as traffic, leads, conversions, engagement, referrals, and campaign performance
Ensure all marketing activity is professional, consistent, trusted, and suitable for the market
Required Experience

Applicants must have:

Proven experience in software marketing
Previous experience working with a SaaS company, software platform, technology startup, or digital product
Strong understanding of how to market software to a defined audience
Experience creating marketing strategies for software products
Experience with B2B marketing, lead generation, content strategy, email marketing, and digital campaigns
Experience explaining complex products in a simple and compelling way
Experience managing or coordinating a wider marketing team
Experience using data and analytics to guide marketing decisions
Strong written communication skills
Strong planning and organisational skills
Ability to work remotely and manage activity independently
Application Requirement

As part of the application, candidates must provide a short example, case study, or brief showing previous software marketing experience.

This should include:

The type of software product marketed
The target audience
The marketing approach used
The channels used
The outcome or results achieved
Any lessons or improvements made from the campaign

This does not need to include confidential information, but it must clearly show direct experience in software marketing.

Applications without a relevant software marketing example may not be considered.

Desirable Experience

It would be beneficial if the candidate has experience in:

SaaS marketing
Startup marketing
GovTech or civic technology
Public sector marketing
Political, community, charity, or advocacy related marketing
Marketing to professional or regulated audiences
Referral marketing
Community led growth
Podcast outreach
Newsletter placements
Webinar campaigns
Partnership campaigns
Product launches
Early stage software growth
Growth Channels to Explore

The successful candidate should be able to assess and develop marketing opportunities across channels such as:

LinkedIn
Reddit

Facebook groups
Online communities
Podcasts
Newsletters
Webinars

Email marketing
Referral campaigns
Partnerships
PR opportunities
Local and national media
Industry publications
Representative and public sector networks

The goal is to identify where the right audience is already active and create a practical plan to reach them.

The Ideal Candidate

The ideal candidate will be:

Experienced in software marketing
Strategic and commercially minded
Strong at planning and organisation
Comfortable working in a startup environment
Able to manage a team and give clear direction
Confident creating campaigns for a specific audience
Able to test ideas, measure results, and improve performance
Clear in communication
Practical, focused, and consistent
Interested in building a brand from an early stage
Key Outcomes for the Role

The successful candidate will help us:

Create a clear marketing strategy
Build awareness for the software platform
Generate qualified leads and referrals
Improve messaging and positioning
Increase demo requests and sign ups
Build a consistent content and campaign plan
Identify the most effective marketing channels
Create a repeatable marketing system that can scale
Support the long term growth of the company
Role Type
Full time or part time options available
Fully remote
Flexible arrangement for the right candidate
Suitable for an experienced software marketer who can provide strong strategic direction
Opportunity to grow with an early stage software startup

**Important for applying**
Please submit CV and Case study / Brief that you fully worked on as a marketing professional. We will not be selecting CV's only.

SKILL REQUIREMENT
Marketing Performance Marketing Digital Marketing
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