Product Marketing Lead

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TYPE OF WORK

Full Time

SALARY

$1,000-$1,500 USD/month

HOURS PER WEEK

40

DATE UPDATED

Jul 4, 2026

JOB OVERVIEW

USD $1,000 - $1,500 / month | Full Time | Remote | Hire by Jul 17



Own product launch coordination — decks, copy, research, email strategy, and cross-team execution with the CEO.

Apply here:

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[1] About Care & Bloom

Care & Bloom launches and scales consumer health companies with $100M+ potential each. Built by operators who previously scaled IM8 (NASDAQ, $100M+ in 12 months), Casetify, and Peak21 — our flagship brand crossed 8-figure revenue and 1M+ customers in under 18 months.

We're not hiring for roles — we're recruiting builders. People who've scaled revenue, shipped product, built things, broken things, and want to do it again — faster, with more resources, and alongside people who actually ship.

Check out our flagship brands: ---------- and biird.co



[2] The Role

You'll work directly with the CEO to plan and execute product launches end-to-end. With 40+ products in the pipeline, we need someone who can own the launch playbook — product sheets, copywriting, image assets, email strategy, one-pagers — and coordinate across social, email marketing, and creative teams to make sure everything ships on time.



[3] What You'll Do

- Own the product launch playbook — product sheets, one-pagers, copy, image galleries, and launch timelines.

- Coordinate launch execution across social media, email marketing, and creative teams.

- Research products, prepare decks, and ensure every launch has the right assets ready before go-live.



[4] What We're Looking For

- Experience in product launches, marketing coordination, or project management in DTC or e-commerce.

- Strong copywriting and research skills — you can write product copy that sells and do the research to back it up.

- Organized and detail-oriented — you track every deliverable and nothing slips.

- Good creative eye — you know when an asset looks right and when it doesn't.

- Experience with AI tools is a plus, though we equally value the willingness to learn and work with them.



[5] Why Join Care & Bloom

- Brands scaling toward $100M — not a startup hoping for product-market fit

- A massive audience for your work — tested by real market response

- Fully remote, global team — work from anywhere with HKT overlap

- Direct access to founders and operators, not layers of middle management

- Speed, ownership, and shipping — if you want process and committees, this isn't the place



[6] HOW TO APPLY

Submit your application here:

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You will be asked to:

1. Upload your CV

2. Record a short Loom (2-3 min) walking us through a product launch you coordinated — what you prepared, who you worked with, and how you kept it on track.

Applications sent outside this link will not be reviewed.



[7] OTHER OPEN POSITIONS AT CARE & BLOOM

We are actively hiring across marketing, creative, growth, and operations.

Check our current openings here: ---------- /talents

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