SEO & Website (Digital Growth)

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TYPE OF WORK

Full Time

SALARY

1000-2000

HOURS PER WEEK

40

DATE UPDATED

Jul 4, 2026

JOB OVERVIEW

SEO & Website Growth/ Digital Growth (Full-Time Remote)

## About Hinata Retreat

Hinata Retreat is a luxury adults-only cabin resort located in the mountains of Western Massachusetts. Our mission is to create unforgettable experiences that help couples reconnect.

Since opening, we've earned more than **250 five-star reviews**, continue to increase our average daily rate, and have built one of the highest-rated luxury cabin experiences in New England.

We're looking for someone who wants to help us become one of the most visible luxury hospitality brands online.

This is a long-term opportunity with room to grow as our company expands into additional luxury resorts.



Your Mission

Your mission is simple:

**Increase direct bookings by growing our online visibility.**

You'll be responsible for improving our website, growing our search rankings, optimizing our presence in AI-powered search, and helping more people discover Hinata Retreat.

---

What You'll Be Responsible For

****SEO****

* Develop and execute our SEO strategy
* Perform keyword research
* Create and publish SEO landing pages
* Write and optimize blog articles
* Improve on-page SEO
* Build internal linking
* Optimize local SEO
* Monitor competitors
* Track keyword rankings

****Website Management (Webflow)

**This position requires hands-on experience with Webflow.**

Responsibilities include:

* Updating our Webflow website
* Creating new landing pages
* Publishing blog articles
* Updating promotions and packages
* Replacing photos and videos
* Improving page layouts
* Optimizing the mobile experience
* Working alongside our web developer on larger projects

***AI Search Optimization

Help prepare Hinata for the future of search by improving our visibility across:

* Google AI Overviews
* Google Gemini
* ChatGPT
* Perplexity
* Other AI-powered search platforms

Research new opportunities and implement best practices as AI search evolves.

****Analytics

* Google Analytics (GA4)
* Google Search Console
* Monthly reporting
* Organic traffic analysis
* Conversion tracking

---

*Required Experience

**Applicants must have experience with:**

* **Webflow (Required)**
* SEO
* Google Search Console
* Google Analytics (GA4)
* Keyword research
* On-page SEO
* Local SEO
* ChatGPT or other AI tools

Bonus:

* Schema markup
* Basic HTML/CSS
* Hospitality or travel websites

---

What We're Looking For

We're looking for someone who:

* Has real Webflow experience
* Loves SEO
* Enjoys solving problems
* Stays current with AI and search trends
* Can work independently
* Pays attention to detail
* Thinks strategically, not just tactically

---

How to Apply

Start your application with:

**Facing the Sun**

Then answer:

1. Share **3 Webflow websites** you've personally worked on (include links).
2. Review **[ ---------- ]( ---------- )** and tell us the **five biggest improvements** you would make.
3. Describe an SEO project you're proud of and the results you achieved.
4. How would you help Hinata become more visible in Google, Gemini, and ChatGPT?
5. What monthly salary are you looking for (USD)?

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