Any
300+
15
Jul 2, 2026
About LASSO
LASSO is a fast-growing DTC skincare brand looking for an experienced Meta media buyer who is highly analytical and understands how to scale e-commerce brands through creative testing, data, and funnel optimization.
Responsibilities
Monitor and optimize our Meta ad account daily.
Analyze performance and provide strategic recommendations.
Test and scale new creatives from our large content pipeline (500+ TikTok Shop videos and 150+ Trybe submissions monthly).
Improve campaign structure and help increase our Meta ad creative limit.
Build and test different landing page funnels and advertorial strategies.
Help us split test different customer angles (acne, anti-aging, sensitive skin, dry skin, etc.) by matching ads with the right landing pages.
Work closely with our team on regular strategy calls.
We're Looking For Someone With....
Strong Meta Ads experience with DTC brands.
A data-driven mindset.
Experience with funnel optimization, advertorial testing, and conversion rate optimization.
Understanding of AOV, LTV, subscriptions (Skio experience is a plus), and customer psychology.
Ability to identify opportunities and proactively recommend improvements.
When applying, please include brands you've managed, monthly ad spend, results you've achieved, and why you'd be a great fit for LASSO.